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Q: Mobile Gaming Market size ( Answered 4 out of 5 stars,   0 Comments )
Question  
Subject: Mobile Gaming Market size
Category: Business and Money > Advertising and Marketing
Asked by: joesoap007-ga
List Price: $75.00
Posted: 03 Mar 2005 04:43 PST
Expires: 02 Apr 2005 04:43 PST
Question ID: 483936
Our company focus on online games & entertainment, and are looking at
expanding into Mobile Gaming (casino type games specifically). Many
articles and reviews indicate that there is big potential. I need to
know if you can offer me any stats on the market size, with regards to
users (in the States / Canada / Europe) who have mobile phones that
are compatible with these types of games. And I know I'm pushing my
luck :-) How many of these use / have expressed interest in Mobile
Gaming. I'm a first time user, so please indicate if my questions are
clear enough & also if the amount is sufficient
Answer  
Subject: Re: Mobile Gaming Market size
Answered By: bobbie7-ga on 03 Mar 2005 10:00 PST
Rated:4 out of 5 stars
 
Hello joesoap007,


According to Phil Giroux, vice president of business development for
Magmic Games, there will be 1.2-billion wireless game-enabled phones
by 2005, counting expected users in the U.S., Europe, and Asia in that
figure. He also says that this number will grow to two-billion users
in 2007."
Thoroughbred Times: Sept 2004
http://www.thoroughbredtimes.com/todaysnewsarchive/ttodaysnewsviewarchive.asp?ArchiveDate=09/28/2004


?There will be 1.2-billion wireless game-enabled phones by 2005," said
Giroux (vice president of business development Magmic Games), who
counted expected users in the U.S., Europe and Asia.?
http://www.w2forum.com/item/games_can_more_than_fun_games_racing


======================================================


?While not all handsets are equipped to play games, it is estimated
that, in the U.S. alone - where there are currently 173 million cell
phone subscribers -- there are 35 million to 45 million game-enabled,
next-generation handsets, and that number is expected to triple by
2006.?

?U.S. mobile game revenues are expected to soar from $345 million this
year to $590 million in 2005 to $1.5 billion in 2008, predicts
Schelley Olhava, a video games analyst at research firm IDC.?

Source: 
QUALCOMM Incorporated
Mobile Games Give Consoles a Run for their Money 
The Hollywood Reporter 
December 20, 2004 
By Paul Hyman ttp://brew.qualcomm.com/brew/en/press_room/bitn/2004/12_20_04.html


======================================================


Games-enabled handsets have risen three-fold in Western Europe to 110m
by the end of 2004, and more than double in North America to 70m.


World Installed base of mobile games-enabled handsets
Year       Installed base (m)
2002          80
2003         198
2004         425

Graph
http://www.theregister.co.uk/2005/02/09/world_installed_base_graph.gif

Source:
Mobile gaming gets its skates on
By Screen Digest
Published Wednesday 9th February 2005
http://www.theregister.co.uk/2005/02/09/mobile_gaming_analysis/


======================================================

Are we ready for mobile gambling - to make money through mobile devices? 


?That market is huge already in many parts of the world: According to
a study by International Data Corp., in Europe, there is already an
estimated 60 million wireless web users; in Asia, 100 million. The
U.S. is a little behind these figures but is expected to bring up the
rear very quickly. International Data Corp predicts that by the year
2004, there will be close to 1.3 billion web-enabled cellular phones
globally. And Motorola predicts that by that same year, more consumers
will be accessing the Internet from a wireless device, than a wired
one.?

?Combine those numbers with the runaway popularity of gambling, and
you?ve got an winner.?

The Feature
http://www.thefeature.com/article?articleid=10825


======================================================



Global market predictions estimate mobile gambling will be worth over
US$ 18 billion by 2008 (source: Juniper Research).

Online Casino Reports
http://www.onlinecasinoreports.com/news_show.asp?id=562


======================================================

Market size

Industry analysts have guessed as to the size of the nascent m-betting segment:
Schema £500m in 2005
Osney Media Brochure - $5.7m by 2006
Juniper Research - US $16 billion by 2008

?It is forecast that by the end of 2005, Japan's KDDI and DoCOMO will
have 28m 3G customers between them; Vodaphone will have around 4m;
Hutchinson, building on its first mover advantage, 11m and Orange
around 1m.?

Source: Mobile Gambling Summit in London on 27 - 28 January 2005,
http://www.bettingmarket.com/m-betting.htm


======================================================


Greg Ballard, CEO of Sorrent says that the number of wireless
subscribers with game-enabled phones has increased rapidly over the
last couple of years.

Brokenremote 
http://www.brokenremote.tv/content/view/91/2/

======================================================


Paul Merry, a research analyst with the London-based ARC Group says
about 950 million users will be playing mobile games by 2008. ?Mobile
gaming will eventually overtake mobile music applications,? says
Merry.
http://www.infotechalberta.com/spage.asp?ID=76&page=News


======================================================


According to a new study by Datamonitor, wireless gaming revenues in
Asia are expected to top $1.1 billion this year, making the area the
leader in mobile gaming.

?Asia-Pacific currently accounts for 87 percent of the global wireless
gaming revenues, mostly thanks to the roll-out of iMode by NTT DoCoMo
in Japan, an advanced mobile technology which provides Internet
functionality to mobile phones. Nearly 50 million people in the area
play games on their mobile devices, a remarkable achievement since
mobile gaming as a segment did not three years ago. The study predicts
that there will be half a billion wireless gamers worldwide by 2006,
with revenues topping $17.5 billion that year.?

http://nt1.directionsmag.com/weekly_email.asp?id=137


======================================================


In a September 2004 research report, In-Stat/MDR (www.instat.com)
forecasts the U.S. mobile game industry will leap to annual revenues
of $1.8 billion by 2009, with as many as 78.6 million people in the
U.S. playing mobile games, fully 10 times more than 2003 levels.
http://64.233.187.104/search?q=cache:w_pWzvfa1WsJ:www.w2forum.com/p/mobile_games/130/+78.6+million+mobile+game+industry&hl=es



=========================
Interest in Mobile Gaming
=========================

The total number of users of mobile gaming services is forecast to
grow more than 18-fold over the next five years from 43m to nearly
850m users by 2006


Worldwide Mobile Entertainment Users, by Application, 
2001-2006                          
                              Units Millions                
                           2001           2006
Information services       47.2           901.0
Gambling                   25.7           572.4
Gaming                     42.9           848.0
Music                      71.5           689.0
Pictures                   34.3           636.0
Moving images               1.4           318.0


Mobile Gaming Users, by Sub-Application, 
2001-2006
                              Units Millions                
                              2001             2006
SIM/embedded games            34.30          263.70
Online games (SMS + internet) 12.01          508.80
Download games                 5.70          206.70
Multi-platform                 3.00          197.80

ARC Group 
http://www.mobileinfo.com/Reports/Arc_MobileEntertainment.htm


======================================================


Majority of Korean gamers (66.3%) prefer online games. Others like PC
(19.8%), video (4.9%), arcade (4.7%) and mobile game (4.3%), which
indicates absolute dominance of PC-based game."
http://www.mogalime.com/archives/002624.html


======================================================


InStat/MDR. found that 6.5 percent of current wireless users are
?extremely or very interested? in paying for mobile gaming services,
and by 2009, nearly 79 million wireless subscribers in the United
States are expected to play games via a wireless device.

Red Herring: Sept. 2004
http://www.redherring.com/article.aspx?a=10845&hed=Fast+stats%3a+Getting+your+games+on+the+go%e2%80%a6


======================================================


The numbers

?According to Andrew Bennett, Vice President of gaming research at
Merrrill Lynch in London, right now, Americans make up 65 percent of
the online gaming market. But as the focus shifts from gambling over
PC?s to mobile devices, Bennett thinks that the Americans? share of
that market will drop to 45 percent by the year 2005, with Europe
taking over 35 percent of the market, and Asia at about 20 percent.?

According to Pontus Lindwall, the CEO of Netentertainment,  mobile
gaming and gambling will be more readily embraced in North America and
Asia, versus Europe.

?His theory about this is that Europeans have a different behavioral
history with credit cards than North Americans do. For now, they feel
less secure using their cards over their mobile devices, because in
"Europe, you generally have to sign something before a transaction is
processed. North Americans are more used to paying with their credit
cards over the Internet," he says.?

?The games that customers will be able to play over their mobile
devices will include typical "casino style" games like blackjack,
poker and slots.?

The Feature
http://www.thefeature.com/article?articleid=10825


======================================================


?By 2009, 78.6 million subscribers in the U.S. ? a third of the total
subscriber base ? will play mobile games, and gaming downloads will
increase more than tenfold from 2003 levels, according to research
firm In-Stat/MDR of Scottsdale, Arizona.?

?In-Stat/MDR also expects mobile gaming services in the U.S. to
generate $1.8 billion annually by 2009, accounting for approximately
4.4 percent of total wireless data revenue.?

Clint Wheelock, analyst with In-Stat/MDR  says there are currently
18.7 million wireless gamers in the U.S., up from 10.6 million in
2003. That figure will further increase to 27.3 million in 2005.

Brokenremote 
http://www.brokenremote.tv/content/view/91/2/


======================================================


Overloaded, a leading developer and publisher of video games for
mobile phones and InsideGamer (www.insidegamer.nl), a leading online
video game news and community portal, today released their first
mobile phone games study into the habits and trends of mobile game
consumers in the Netherlands and Belgium

?A representative sample of 1.000 hard-core gamers in The Netherlands
and Belgium ? 20% of hard-core mobile phone gamers indicate serious
interest in monthly game subscriptions ? 23% of mobile phone gamers
prefers to buy games directly at their network operator ? survey
presented at 3GSM in Cannes.?
http://mobilegames.blogs.com/mobile_games_blog/research_stats/


======================================================


According to Mr.Wong, of Nortel Networks and now the President and
Chief Operating Officer (COO) of Motile Interactive System , the
mobile gambling or betting from cellphones is going to 'wow' more than
269 million cell phone users in countries such as China.

Source : on-line casino news
http://www.phonecontent.com/bm/news/gnews/143.shtml

======================================================


?The online casino sector of mobile gambling may remain a small niche
market for the forseeable future as only 14 percent of UK adults
partake in casino gaming (including slot machines).?

?A report by Juniper estimates that by 2009, mobile gambling services
will generate revenues of more than $19.3 billion, nearly one-third of
all mobile entertainment revenues.?

http://www.casinomeister.com/news/february2005.html

 
======================================================


Market report:
Mobile Gaming Services in the US, 2004-2009
http://www.instat.com/r/nrep/2004/IN0401659MCD.htm



Search criteria:
cell phone usage survey online gaming percent 
Survey people play mobile gaming online
Europe Asia game enabled cell phones 
Billion OR million "game enabled? phones cell handsets devices
Casino games online mobile market


I hope you find this information useful!


Best regards,
Bobbie7
joesoap007-ga rated this answer:4 out of 5 stars
Excellent Bobbie7! If I was a woman I'd offer to bear your children :-)

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