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Q: Online Floral Industry-Largest players ( Answered 4 out of 5 stars,   2 Comments )
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Subject: Online Floral Industry-Largest players
Category: Business and Money > eCommerce
Asked by: infopros-ga
List Price: $25.00
Posted: 04 Mar 2005 08:33 PST
Expires: 03 Apr 2005 09:33 PDT
Question ID: 484652
Please identify and rank the largest online florists with estimates of
their annual sales and the percentage growth over the past year if
possible. Would prefer an independent source that monitors the entire
industry. Need an answer today if possible.

Request for Question Clarification by bobbie7-ga on 04 Mar 2005 10:28 PST
Hello Infopros,


I posted some information in the comment section for you to review.

Do these figures meet your needs?

Thanks,
Bobbie7

Clarification of Question by infopros-ga on 08 Mar 2005 12:44 PST
Bobbie,
Sorry for the delay. I appreciate your attempt to answer promptly. The
sales numbers you cited combined phone and internet sales.  I am only
interested in the online portion. Ideally, I would like to know the
sales for the 4th quarter 2004 for each of the companies you cited and
the percentage increase from the third quarter 2004. Equally helpful
would be annual numbers for 2004 and the percentage increase over 2003
for all of the companies.
If you have a hard time finding that info, any articles that address
what the firms are doing competitively to take market share from each
other would be a great substitue.

Request for Question Clarification by bobbie7-ga on 08 Mar 2005 21:16 PST
Infopros,

Thank you for your clarification. I'll see what else I can come up with.

Bobbie7

Request for Question Clarification by bobbie7-ga on 09 Mar 2005 08:11 PST
Infopros,

Please check out the table provided in the following article where
sales are compared for each company.

They state that sales for 1-800-Flowers.com  includes only online revenue.
http://www.thestreet.com/_yahoo/tech/ronnaabramson/10197216.html?cm_ven=YAHOO&cm_cat=FREE&cm_ite=NA

Does this help?

Thanks,
Bobbie7

Clarification of Question by infopros-ga on 09 Mar 2005 10:14 PST
Not really.  I had already seeen this. It doesn't help me with FTD
online, Teleflora or Hallmark.  The information may not be out there,
but I was hoping that an informed trade source might have written
about this somewhere with unofficial/anecdotal commentary/gossip. 
What do call that deep web or chatboard type search??  Thanks for
trying.

Request for Question Clarification by bobbie7-ga on 09 Mar 2005 10:31 PST
Dear Infopros,

I'm sorry that I was not able to find the all the precise information you need.

Here is some additional information that I found during my search that
 might interest you:

Top 5 Online Floral sites based on Total U.S. Unique Visitors for
Wednesday, 2/13/02 (includes full-week data for week ending 2/10/02)

1-800-flowers
291,333   Unique Visitors Wednesday February 13, 2002 
372%      Difference vs. Average Day in January 2002 
867,718   Unique Visitors Week Ending February 10, 2002 
197%      Difference vs. Average of Prior 4 weeks 
 
flowercom 
 245,311  Unique Visitors Wednesday February 13, 2002 
 4298%    Difference vs. Average Day in January 2002 
 368,199  Unique Visitors Week Ending February 10, 2002 
 980%     Difference vs. Average of Prior 4 weeks

proflowers
 229,900   Unique Visitors Wednesday February 13, 2002 
 795%      Difference vs. Average Day in January 2002 
 1,166,858 Unique Visitors Week Ending February 10, 2002 
 970%      Difference vs. Average of Prior 4 weeks

ftd
 191,211   Unique Visitors Wednesday February 13, 2002 
 768%      Difference vs. Average Day in January 2002 
 587,600   Unique Visitors Week Ending February 10, 2002 
 775%      Difference vs. Average of Prior 4 weeks

 
flowersusacom 
 79,632    Unique Visitors Wednesday February 13, 2002 
 1373%     Difference vs. Average Day in January 2002 
 214,311   Unique Visitors Week Ending February 10, 2002 
 920%      Difference vs. Average of Prior 4 weeks

ComScore
http://www.comscore.com/press/release.asp?press=66

Best wishes,
Bobbie7

Clarification of Question by infopros-ga on 09 Mar 2005 13:33 PST
As I am sure you are aware, that information is 3 years old.  Now if
there was any way to get current info for the main players, we would
we be talking huge progress!  Thanks for continuing to work on this
one.   Walmart.com , Martha Stewart.com and Ralph Lauren are
apparently making some progress in this field so anything on their
online floral activities would be appreciated also.

Request for Question Clarification by bobbie7-ga on 09 Mar 2005 14:35 PST
Infopros,

If I find any relevant information, I'll let you know.

Thanks,
Bobbie

Clarification of Question by infopros-ga on 10 Mar 2005 10:36 PST
Thanks.  Bobbie

Request for Question Clarification by bobbie7-ga on 10 Mar 2005 11:14 PST
Infopros,

Here is a recent tidbit of information regarding MarthasFlowers

Martha Stewart Living Ending Online Sales 

The company will keep selling flowers through MarthasFlowers, a
business it has outsourced to Provide Commerce Inc.'s ProFlowers unit
for a revenue share.

Biz Report: February 01, 2005
http://www.bizreport.com/news/8638/

Clarification of Question by infopros-ga on 16 Mar 2005 12:55 PST
Thanks for the tidbit.  There doesn't seem to be much out there.  
If you want to close this out that would be fine.
Answer  
Subject: Re: Online Floral Industry-Largest players
Answered By: bobbie7-ga on 16 Mar 2005 13:07 PST
Rated:4 out of 5 stars
 
Dear Infopros,

Thank you for your generosity.

The question is now closed.

Sincerely,
Bobbie7
infopros-ga rated this answer:4 out of 5 stars and gave an additional tip of: $10.00
I don't think the answer to my question is out there.  THanks for
trying, and the additional info you provided wqas helpful.

Comments  
Subject: Re: Online Floral Industry-Largest players
From: bobbie7-ga on 04 Mar 2005 10:27 PST
 
Infopros,


Please review the following information.

If my findings meet your needs, please let me know and I will
gladly post it as the official answer to your question.

Thank you,
Bobbie7
Google Answers Researcher
 
_________________________________________________


According to Consumer Reports money adviser Mari McQueen, the five
leading online florists are  FTD, 1-800 flowers, Proflowers, Teleflora
and Hallmark.

Consumer Reports: Are online florists a good deal? 
http://9news.com/acm_news.aspx?OSGNAME=KUSA&IKOBJECTID=ff9d8af2-0abe-421a-0020-4eeece3b21db&TEMPLATEID=0c76dce6-ac1f-02d8-0047-c589c01ca7bf


According to an article at Corporate NewsNet, FTD and Proflowers are
the major players in the online florist market.
http://www.bizwiz.com/bizwizwire/pressrelease/2235/848fsjeex44fe4j888j.htm


================
Sales and Growth
================

Figures for Teleflora and Hallmark flowers are hard to come by as
these are private companies.

===
FTD
===

2004 Sales (mil.) $397.1 
1-Year Sales Growth 9.3% 
2004 Net Income (mil.) $0.6 
1-Year Net Income Growth (93.7%)
http://www.hoovers.com/ftd/--ID__41921--/free-co-factsheet.xhtml


=============
1-800 flowers 
=============

2004 Sales (mil.) $604.0 
1-Year Sales Growth 6.8% 
2004 Net Income (mil.) $40.9 
1-Year Net Income Growth 235.2% 
http://www.hoovers.com/1-800-flowers.com/--ID__43451--/free-co-factsheet.xhtml



==========
ProFlowers 
==========

?Provide, which operates ProFlowers, is growing faster than its online
flower retail rivals, albeit from a smaller base. In the quarter ended
in September (the slowest quarter in the flower business), Provide
sales shot up 53.1% from a year earlier, compared with an 8.5%
increase for 1-800-Flowers.com's online sales and a 14% jump for
FTD.com's consumer sales, which include telephone and online orders.?
http://www.thestreet.com/pf/tech/ronnaabramson/10197216.html

?More than 90% of Provide Commerce's sales are attributed to
ProFlowers, although Provide Commerce also is moving into direct
delivery of fresh meats and fruits. While still a small player,
accounting for about 2% of the online flower-delivery market, Provide
Commerce's sales for its most-recent financial quarter were up 41% to
$40.7 million compared with the same quarter last year, and net income
rose from $2.5 million to $15.9 million.?
http://informationweek.webservicespipeline.com/howto/20300191


==========
Teleflora
==========

?On February 23rd, Teleflora reported, ?Hot on the heels of the most
successful Christmas season ever, Teleflora is pleased to announce
positive results for their members for Valentine?s Day.? On April
19th, Teleflora announced, ?phenomenal results: Teleflora.com orders,
all direct from consumers to Teleflora florists, saw a staggering 55%
increase over last year. Teleflora keepsake orders sent over Dove were
up 22% over Easter last year, the second consecutive year of growth,
and overall Dove orders were up 16%.? On May 28th, Teleflora reported
it ?is pleased to report another record-breaking Mother?s Day for
their members.? One would assume that Teleflora measured this
record-setting performance using the volume of Teleflora wire orders
sent by its members, since Teleflora would have no knowledge of
florists? local, non-wire sales volume. Ironically, most florists I
have talked to concerning wire order volume have reported decreasing
numbers of wire orders.?

Gary M. Reed President of Floral Accounting Systems July 2004
http://64.233.187.104/search?q=cache:SfqQ-uj2fikJ:www.floralaccountingsystems.com/newsletter/news0407.php+Teleflora+provide++sales+million&hl=es

?Teleflora is expected to have a record year in 2004 ? directly on the
heels of phenomenal 2003 sales.?
Michigan Floral Association
http://www.michiganfloral.org/news/2004/2004_05_06_01.html
Subject: Re: Online Floral Industry-Largest players
From: bobbie7-ga on 16 Mar 2005 20:43 PST
 
Thank you very much for the tip!
--Bobbie7

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