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Subject:
Selling of corporate brands (trademarks)
Category: Business and Money > Advertising and Marketing Asked by: googgoog-ga List Price: $5.00 |
Posted:
10 Mar 2005 03:32 PST
Expires: 09 Apr 2005 04:32 PDT Question ID: 491118 |
I am searching for 5 business cases (or more) where company A acquired company B (or A & B merged) and selected the name of company A as the new corporate brand. But I need business cases where the new company sold the old corporate brand name (the trademark) of company B to another company C. This is a special case, in many cases the name of B would just disappear. |
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There is no answer at this time. |
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Subject:
Re: Selling of corporate brands (trademarks)
From: rolandb-ga on 10 Mar 2005 05:41 PST |
A couple of years ago, Seagram, the large liquor company, was bought out by liquor giant Diageo, (Guiness, Smirnoff, Cuervo, etc.). At that time, a number of Seagram's brands had to be sold off to satisfy monopoly trade laws. Although Diageo kept Seagram's 7-crown and Seagram's V. O., Seagram's Gin was among the products Diageo sold off, acquired by French company Pernod-Ricard. |
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