We are a small company based in San Diego, California. We sell beautiful
sterling silver commemorative pieces of jewelry such as dogtags, etc.
with prices starting at 45.00 and no more than 75.00.
Could you recommend an online direct marketing resource that would be
appropriate for us..The products would fly...
are great and would fly.

Do you have a web site?

I created www.platinumsmith.com.au a few months back and I have found
all my customers through that.

If you have a look you can see it wasn't done proffessionally, but I
have taken time to upload good photos and let people know who I am and
what I do.

It will soon have some improvements!  I will have
www.platinumsmith.info for the education part (full of keywords) that
links to a new gallery site and a sales site www.platinumschmidt.com
which arn't yet made.

The hard part is getting it up high on google etc and there is a lot
to learn about this.

For you, I think having a web site is a good thing even if it is just
an extended business card - like mine.

There are many galleries etc for art related jewellery and you could
offer your jewelry to sell in an existing page but there is not much
on offer for inexpensive commercial goods IMO.

The best bet would be to search the terms that people would use to
find you and subscribe to listings that come up high.  Here you add
your page and you will get some hits that way.

The problem is they charge money to have a high rank on their site. 
Be a little wary as the price is often too high and for a start it
would be better to look for free listings.

Subscribe to the major search engines and do what you can to optimise
your web site.

If you have the funds, have a proffessional web site made and use
google add words and overture and you will be guaranteed of hits and
customers if the goods are worth it, but only as long as you can
afford to keep paying to be high up in the paid adds as jewellery
keywords cost a fortune.

Phillip Schmidt

Best resouce and very affordable too is Andy Jenkins eBook on the subject. 

Andy has also created also a two-day intensive training that will be
available on DVD some day.

Best place for information and to be find out when the DVDs will be ready is here. 

http://thesystemseminar.com/miamiproducts