I need to be directed to references to magazine articles, newspaper
articles, or research studies citing containing information about the
demographics and/or psychographics of Victoria's Secret customers.
I've spent hours online and haven't found anything useful for my
research paper. I would eagerly accept anything on
demographics/psychographics of customers for upscale lingerie in
general. Have already tried WWD, EBSCO, S&P

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Request for Question Clarification by bobbie7-ga on 13 Mar 2005 16:25 PST

Uppitycakes,

I have located the following information for Victoria's Secret catalog
buyers from an article published in November 2002.

- Gender
- Average purchase amount
- Age
- Average Income

Would this information be of your interest?

Thanks,
Bobbie7

---

Clarification of Question by uppitycakes-ga on 15 Mar 2005 15:53 PST

Yes, information on
- Gender
- Average purchase amount
- Age
- Average Income

is exactly what I'm looking for, though I had hoped for more recent
information than 2002. The article needs to be accessible to me
somehow; will you be able to send the article?

Dear Uppitycakes,


I am posting my findings as per your request. The link to the articles
are provided below each excerpt.


Gender
82% are women

Average purchase amount
$110

Age
25-45 years old

Average Income
average income of $50,000



Excerpts:

VICTORIA'S SECRET CATALOG BUYERS

?Nearly 4.1 million consumers purchased from the Victoria's Secret
catalog or Website during the past year. These shoppers, 82% of whom
are women, spent an average of $110 a purchase on lingerie, casual
clothing, shoes, accessories, sleepwear, cosmetics, and other apparel
and beauty items. Customers are primarily 25-45 years old, with an
average income of $50,000.?
Catalog Age:  Nov 1, 2002 

FindArticles
http://www.findarticles.com/p/articles/mi_m3816/is_12_19/ai_93519014

Catalog Age:  Nov 1, 2002 
http://catalogagemag.com/mag/marketing_listings_25/


VICTORIA'S SECRET CATALOG


?The more than 4 million 12-month buyers of the Victoria's Secret
catalog and Website spent an average of $110 an order on lingerie,
apparel, toiletries, and accessories. Customers, 81% of whom are
women, have an average income of $50,000.?

Catalog Age:  Dec 1, 2002 
http://catalogagemag.com/mag/marketing_listings_26/



From an article dated Nov 1, 2000:

"Buyer profile of Victoria's Secret: 4.9 million last-12-month buyers,
83% female/12% male; average order $95; average age 25-45; average
income $45,000/year."

Source: DirectMag - PRIMEDIA Business Magazines
http://www.directmag.com/mag/marketing_no_farce/


?No secret to their loyal audience of upscale, style conscious women, the 
Victoria's Secret catalog showcases the latest fashion, including 
sportswear, dresses, swimsuits, handbags, hosiery, perfumes and of 
course, the finest lingerie. This highly responsive audience of 
sophisticated consumers, ages 25-45, make excellent prospects for other 
catalog offers, gourmet foods, fundraising appeals, home and family 
services, and a wealth of others. With an average income of $50,000, 
these savvy consumers have the discretionary income to shop, shop 
shop?
http://www.clientlogicsms.com/webcards/021156.htm


Search strategy:

"Victoria's Secret" demographics
://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+demographics


"Victoria's Secret" psychographics
://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+psychographics


"Victoria's Secret" "Average Income"
://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+%22Average+Income%22


"Upscale lingerie" demographics
://www.google.com/search?hl=es&c2coff=1&rls=GGLD%2CGGLD%3A2005-07%2CGGLD%3Aen&q=%22Upscale+lingerie%22+demographics&btnG=B%C3%BAsqueda&lr=


I hope this information in helpful!

Best regards,
Bobbie7

Very, very helpful, thank you! I think I did some of the same searches
but at 2 am I can't have been very efficient, must have been
misspelling my search terms. This is great. Are you a reference
librarian??