You state you already have a business plan, but also state that others
have asked for more financial detail. You are also now asking for a
marketing plan, which is an essential part of the business plan, even
more important than the financial part of the plan since the
financials are built on successful marketing. These are both obvious
gaps in any start-up business plan. Having not seen your plan, it is
difficult to identify other deficiencies. In any event, you need to
use your business plan for more than gaining help in moving forward.
You need to use this plan to help clarify your own thinking about what
you really want to do and how you are going to approach this effort.
Some basic questions that need to be answered are:
- Who am I and why am I qualified to run this business?
- Who is my target customer and how can I best reach them both
physically (distribution) and mentally (reason to buy)?
- What is the minimum size operation to reach financial viability and
how long will it take to reach?
- Who else needs to be involved to provide suitable coverage of all
business functions?
- How much do I know about the industry beyond being a user of similar products?
- What niche within this industry am I trying to enter? (Everyone
sees the obvious market players, but miss the many supporting
companies behind the scenes.)
- Who are my principle competitors and what are their market weaknesses?
If you have covered all this in sufficient detail, you may then want
to repost a question that is more focused on what you need for filling
in any gaps in your business plan. Good luck with your future. |