what is the average convertion rate, (visitors vs sales) in on-line clothing stores?

Hello Mnbee,

The average conversion rate for on-line clothing stores is 2.2%

Here are some average conversion rates for different online market
segments, based on an article  by Bryan Eisenburg dated June 4th 2004
at Clickz.


Sales conversion rates categorized by type of web retailer
Vertical	Conversion  Rate (%)

Catalog                   6.1
Specialty stores          3.9
Fashion/apparel           2.2
Travel                    2.1
Home and furnishing       2.0
Sport/outdoors            1.4
Electronics               1.1
All verticals             2.3

Source: Fireclick Index

Clickz ROI Marketing: Benchmarking An Average Conversion Rate 

http://www.clickz.com/experts/crm/traffic/article.php/3362641


Search criteria:
Average conversion rates for Apparel

I hope you find this information helpful!

Best regards,
Bobbie7

good fulfilling answer.

That's going to be pretty skewed since the ones that fail will
disappear. I hope you don't want this as an indicator to see if you
should put your business online. It's always risky.

An average would do little as there are massive monopolized groups and
small starting out groups. In reality, these should be analyzed
separately. A median would probably be a better reflection.

It depends on your marketing program. One way to save money and offer
hundreds of products without building an extensive website is to hook
up with a low cost ecommerce site provider like NetzBiz,
http://www.netzbiz.com