<Point of Entry, Point of Use Market for Water Filtration.
Global market.
The total global market for water treatment services and products in
2003 is estimated to have been over $300 billion in 2003. (Source:
Vernimmen.com.)
http://66.102.9.104/search?q=cache:Gc3XXizgECUJ:www.vernimmen.com/ftp/Culligan_Final_2004.pdf+%22point+of+entry%22+%22water+treatment+market%22+billion&hl=en
Worldwide retail water filter market - $2.5 billion (McGovern Capital LLC.)
http://www.mcgoverncapital.com/investments.html
European point of use water coolers.
Growth of 57% in 2001 to 123,000 units across 16 countries.
The UK has the largest POU presence with 42%.
Growth of between 25% and 40% is anticipated reaching over 450,000 units by 2006.
(Source: Zenith International.)
http://www.zenithinternational.com/pr/pr.cfm?ContentID=64
The market for ultrapure water systems, products and services will
grow from under $3 billion in 2004 to over $5 billion in 2009. Led by
South Korea, Taiwan, and Japan, Asia accounts for more than 50 percent
of the ultrapure water purchases. This world share will continue to
grow over the coming years. (Source: McIlvane Company.)
http://www.mcilvainecompany.com/newsreleases/NR1060.htm
---------------------------------------------
US market
The US market for point of entry/point of use water treatment is $4.6
billion and is expected to grow at 7% annually. (Source: DOE
Opportunity Forum.)
http://www.dawnbreaker.com/forums/doe/abstracts.html
US Consumer water purification equipment 2003
Total $820 million
Point of Entry $325 million
Point of Use $495 million
1998, 2008 figures and growth rates are also given here. (Source: Freedonia.)
http://www.the-infoshop.com/press/fd23272_en.shtml
The point-of-use water treatment market is divided into three segments:
1. bottled water market
2. residential softening and drinking water market
3. industrial market
Total market - $3 billion
Residential market and bottled water market ? $1.8 billion
Industrial market - $1.2 billion.
(Source: Dalton.)
http://www.doulton.ca/chapt4.html
Estimates for POU/POE commercial market.
From the figures above the commercial market is an estimated $3.98
billion. Point of use industrial is $1.2 billion (see below). Point of
entry industrial is an estimated $2.78 billion.
The Business Communications Company Inc reports that the market for
consumer water treatment systems and products is estimated at $1.5
billion. The market will grow at an average annual rate of 8.5% to
more than $2.2 billion by 2006.
http://www.multi-pure.com.sg/State%20of%20Industry%20Address.htm
Advanced water treatment for the power industry.
http://www.the-infoshop.com/study/bc18387_water_treatment.html
US demand for home water purification will grow by 5.6% annually through 2008.
The home water purification and air cleaning industry is a $1.2 billion market.
(Source: Freedonia.)
http://freedonia.ecnext.com/coms2/summary__0001_002078_000005_000013_0001_1
38% of consumers use a water treatment device other than bottled
water. (Source: Kinetico.)
http://www.kinetico.com/residntl/survey.htm
Approximately 2 million water treatment devices are sold in Canada and
the USA each year. (Source: Dalton.)
http://www.doulton.ca/chapt6.html
Consumer Water Purification & Air Cleaning Systems to 2008.
Report from Freedonia. Sections from $30.
http://freedonia.ecnext.com/coms2/summary__0001_002078_000005_000049_0001_1
----------------------------------------
Aftermarket OEM original equipment manufacturers.
The Freedonia report includes demand for aftermarket filters & membranes.
http://freedonia.ecnext.com/coms2/summary__0001_002078_000005_000049_0001_1#toc
Wedeco ? 19% of revenue from aftermarket sales.
Aftermarket sales of Euro 15 million on revenues of Euro 78 million.
(Source Wedeco.)
http://www.wedecouv.de/en/presse/detail.php?presse_id=000062
-----------------------------------------
Technology
The residential POU/POE market is expected to climb to $1.32 billion
by 2004, up 11.6 percent from a projected $924 million in1999. By 2004
the POE equipment sales are expected to account for 49% of the total
market according to Frost & Sullivan. The POE UV segment is expected
to double to less than 10 percent by 2004.
By 2004, the POU equipment market is projected to account for 33.8
percent of the total residential market.
POU Filter pitchers will account for 17 percent of the market by 2004.
POU Carbon/sediment treatment should reach one-third of the market by 2004.
Sales of RO, ultrafiltration and microfiltration in the POU/POE and
commercial market are expected to reach $6.1 billion in 2003 according
to McIlvaine Co.
Membrane sales to reach $1.7 billion in 2003.
(Source: Diversity spells opportunity for dealers. By Chris Sanford.
Water Technology Magazine. WaterTech.online.)
http://www.watertechonline.com/article.asp?IndexID=5220301
By technology 2003.
Reverse Osmosis 15%
Microfilter 8.7%
Activated carbon 12.9%
UV 35%
Depth filtration 11.2%
Ozonation 3.33%
Greensand & dual filtering 9.74%
(Source: BCC Research.)
http://www.bccresearch.com/editors/RE-088.html
-----------------------------------------
Revenues
Brita ? market leader in portable household water filtration.
http://www.brita.com/
The Clorox Company (makes the Brita filtration system in North America)
2004 ? $4,342 million
http://www.hoovers.com/clorox/--ID__10354--/free-co-factsheet.xhtml
Culligan International Company
2004 - $718 million
(Source: Hoover?s.)
http://www.hoovers.com/culligan/--ID__43677--/free-co-factsheet.xhtml
Cuno Inc
2004 - $351.6 million
(Source: Hoover?s.)
http://www.hoovers.com/cuno/--ID__52395--/free-co-factsheet.xhtml
Calgon Carbon Corportation
2004 - $336.6 million
(Source: Hoover?s.)
http://www.hoovers.com/calgon-carbon/--ID__12872--/free-co-factsheet.xhtml
Ionics Incorporated
2003 - $347.4 million
(Source: Hoover?s.)
http://www.hoovers.com/ionics/--ID__12061--/free-co-factsheet.xhtml
Pall Corporation
2004 - $1,770
(Source: Hoover?s.)
http://www.hoovers.com/pall/--ID__12221--/free-co-factsheet.xhtml
US Filter
2003 - $1,318
(Source: Hoover?s.)
http://www.hoovers.com/usfilter/--ID__13524--/free-co-factsheet.xhtml
Millipore Corporation
2004 - $883.3
(Source: Hoover?s.)
http://www.hoovers.com/millipore/--ID__11001--/free-co-factsheet.xhtml
Hydranautics
2004 - $28.8 estimated
(Source: Hoover?s.)
http://www.hoovers.com/hydranautics/--ID__120443--/free-co-factsheet.xhtml
Zenon Environmental Inc.
2004 - $141.8 million
(Source: Hoover?s.)
http://www.hoovers.com/zenon/--ID__104789--/free-co-factsheet.xhtml
Trojan Technologies Inc
2003 - $87.3 million
(Source: Hoover?s.)
http://www.hoovers.com/trojan-technologies/--ID__59949--/free-co-factsheet.xhtml>
Wedeco
2002 first six months ? Euro 62.1 million
http://www.wedecouv.de/en/presse/detail.php?presse_id=000062
<Search strategy:>
<"point of entry" "water treatment market" billion>
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22point+of+entry%22+%22water+treatment+market%22+billion>
<"point of use" "water treatment market" billion>
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22point+of+use%22+%22water+treatment+market%22+billion>
<"point of entry market" "water treatment">
<://www.google.com/search?hl=en&lr=&q=%22point+of+entry+market%22+%22water+treatment%22#>
<"consumer water treatment" billion>
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22consumer+water+treatment%22++billion&btnG=Search>
<"home water" billion "global market">
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22home+water%22++billion+%22global+market%22>
<"point of" "activated carbon" "ion exchange" uv>
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22point+of%22+%22activated+carbon%22+%22ion+exchange%22+uv>
<Hope this helps.> |
Clarification of Answer by
belindalevez-ga
on
18 Mar 2005 09:52 PST
<Factory unit shipments for 2004
Reverse Osmosis Residential Point-Of-Use Drinking Water Units ? 269,730.
Reverse Osmosis Portable/Countertop Units ? 4,732
Water softeners, commercial ? 54,740
Water softeners residential ? 1,113,105
(Source: Appliance magazine.)
http://www.appliancemagazine.com/editorial.php?article=717
------------------------------------------
Sales of water filtration devices
2001 - $213 million
1999 - $230 million.
(Source: Contractor. Dec. 2001)
http://64.233.183.104/search?q=cache:DrktLLLNqhMJ:www.findarticles.com/cf_0/m3042/12_48/81163245/p1/article.jhtml++%22sales+of+water+softeners%22+&hl=en
Pitchers
2000 ? 4.13 million units - $71.77 million
1999 ? 4.18 million units - $71.06 million.
Filters are changed on average 2.7 times a year.
Faucet filters
2000 ? 1.83 million units $49.14 million
1999 ? 1.4 million units $37.8 million
(Source: Creative Marketing: Water Treatment Seeks a Place in the
Healthy Home. By David H. Martin.)
http://www.wcp.net/ArchiveNewsView.cfm?pkArticleID=774&AT=C
80% of Brita pitcher owners were using their pitcher a year after
purchase. Filters need to be replaced an average of 2.5 times/year.
With an average sale price of $4.10/filter, each pitcher that remained
in use generated an extra $10.25 revenue/year. (Source: RICE.)
http://64.233.183.104/search?q=cache:GH3l0wllxcoJ:www.ruf.rice.edu/~ruizhu/cases/Brita/1061628.doc+%22brita+pitchers%22+%22million+units%22&hl=en
1999 sales of water treatment systems ? 5 million units. (Source: West
Basin Municipal Water District.)
http://216.239.59.104/search?q=cache:to82yWD6Xs4J:www.westbasin.com/pdf/agendas/agendas_aug_02/02aug002.pdf+pitcher+filters++%22million+units%22&hl=en
Median sales (Water Technology Magazine.)
http://www.watertechonline.com/article.asp?IndexID=6634646
70 percent of sales comes from replacement cartridges. (Source: The
Business Journal Minneapolis. St. Paul.)
http://64.233.183.104/search?q=cache:mrk3uOBq0FYJ:twincities.bizjournals.com/twincities/stories/2003/11/17/daily17.html%3Fjst%3Dm_ln_hl+%22replacement+cartridges%22+market+million+water&hl=en
---------------------------------------
Softener salt
Water conditioning salt sales 2001 ? 3.3 million tons. (Source: Salt Instititute.)
http://www.saltinstitute.org/pubstat/wc&p-08-02.pdf
-----------------------------------------
POU RO sales
2002 ? Total US 280,000 (estimated).
As reported by 15 largest suppliers.
2002 ?181,000 units
2001- 204,000 units
Adding in systems from POU assemblers and big box market places total
U.S. unit sales are an estimated 280,000. (Source: Water & Wastes
Digest.)
http://www.wwdmag.com/wwd/index.cfm/powergrid/rfah=%7Ccfap=/CFID/1309744/CFTOKEN/19526765/fuseaction/showArticle/articleID/3657
---------------------------------------------
Annual market for replacement membranes and ion-exchange resins in the
world ultrapure water market - $300 million (2001). (Source: McIlvaine
Company.)
http://www.mcilvainecompany.com/newsreleases/NR461.htm>
<Hope this helps.>
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