What information is available about the effect a vanity 800 toll-free
phone number has on direct response rates when the vanity number is
featured in television, radio, print, billboard or other advertising?

I would like to know facts on businesses that use a vanity phone
number in their advertising, and if they see an increase in direct
response rates.
I do not need to know information on numeric toll-free numbers.  

I want data specifically on vanity 800 phone numbers that spell
something, such as 800-next-job.

---

Request for Question Clarification by bobbie7-ga on 02 Apr 2005 12:11 PST

jlkouchilou,

There are a number of research studies available at 800response that
might be of your interest. A synopsis of each study is given. To read
a full report, click on the title of the study.
http://www.800response.com/800numbers/studies/index.html

Study 3: Toll-Free Vanity Numbers in Radio Advertising 
This study shows toll-free vanity numbers yield 14 times more phone
calls than toll-free numerics.
http://www.800response.com/800numbers/studies/tollfree_mag/index.html

Please let me know if these studies meet your needs. 

Thanks, Bobbie7

---

Clarification of Question by jlkouchilou-ga on 04 Apr 2005 05:32 PDT

Bobbie-
These are great.  However, were you able to find any other studies
conducted by other companies?  It may be best to get a perspective if
there are other companies/research studies to compare and contrast to.

---

Request for Question Clarification by bobbie7-ga on 04 Apr 2005 06:58 PDT

jlkouchilou,

I did additional research and this is what I uncovered. Please let me
know if all the information provided answers your question and I will
gladly close the question and make it official.


NUMERIC TOLL-FREE'S
800 VANITY NUMBERS TROUNCE
"Vanity phone numbers dramatically increase advertising response
rates, according to a new study. The results of this study are
overwhelming evidence that vanity numbers are truly indispensable.

Burlington, VT US - (ICB TOLL FREE NEWS) Vanity phone numbers
dramatically increase advertising response rates, according to a new
study by Michael J. Motto Advertising in New Providence, NJ. The study
found that radio ads with a vanity 800 number drew fourteen times more
calls than those with a numeric 800 number."
http://www.bizwiz.com/cgi-bin/nwstory.pl?terms=99nw1115174246

=======================================================


"VANITY numbers may boost advertising response rates: In a 1999 study
by Michael J. Motto Advertising, radio ads in New Providence, New
Jersey, using toll-free vanity numbers got 14 times more phone calls
than the same ads that had toll-free numeric ones."

Entrepreneur,  Oct, 2000 
http://www.findarticles.com/p/articles/mi_m0DTI/is_10_28/ai_66239730


=======================================================


"1-800-Vanity Number on Radio Gets 14x More Calls Than a Numeric
Vanity phone numbers dramatically increase advertising response rates,
according to a new study. The results of this study are overwhelming
evidence that vanity numbers are truly indispensable."
Telename
http://www.telename.com/content/proof.php


=======================================================


"Vanity numbers have been shown to increase advertising response
rates. According to a January 1999 study by Michael J. Motto
Advertising, in New Providence, NJ, radio advertisements using a
toll-free numeric number received fourteen times more phone calls than
the same advertisements with a toll-free numeric number. The Response
study, Direct Response in Radio Advertising, analyzed over 3,300
advertisements."
Source:
Office World News,  Oct 2000   
http://www.findarticles.com/p/articles/mi_qa3840/is_200010/ai_n8919525

---

Clarification of Question by jlkouchilou-ga on 04 Apr 2005 13:04 PDT

Bobbie-
These answers are great.  Thank you very much.  Please close and make official.
Jeanne

Dear Jeanne,

I?m delighted that my findings are useful!

I am reposting the information below to make this answer official.

Thank you,
Bobbie7


There are a number of research studies available at 800response that
might be of your interest. A synopsis of each study is given. To read
a full report, click on the title of the study.
http://www.800response.com/800numbers/studies/index.html


Study 3: Toll-Free Vanity Numbers in Radio Advertising 
This study shows toll-free vanity numbers yield 14 times more phone
calls than toll-free numerics.
http://www.800response.com/800numbers/studies/tollfree_mag/index.html


=======================================================


NUMERIC TOLL-FREE'S
800 VANITY NUMBERS TROUNCE
"Vanity phone numbers dramatically increase advertising response
rates, according to a new study. The results of this study are
overwhelming evidence that vanity numbers are truly indispensable.

Burlington, VT US - (ICB TOLL FREE NEWS) Vanity phone numbers
dramatically increase advertising response rates, according to a new
study by Michael J. Motto Advertising in New Providence, NJ. The study
found that radio ads with a vanity 800 number drew fourteen times more
calls than those with a numeric 800 number."
http://www.bizwiz.com/cgi-bin/nwstory.pl?terms=99nw1115174246

=======================================================


"VANITY numbers may boost advertising response rates: In a 1999 study
by Michael J. Motto Advertising, radio ads in New Providence, New
Jersey, using toll-free vanity numbers got 14 times more phone calls
than the same ads that had toll-free numeric ones."

Entrepreneur,  Oct, 2000 
http://www.findarticles.com/p/articles/mi_m0DTI/is_10_28/ai_66239730


=======================================================


"1-800-Vanity Number on Radio Gets 14x More Calls Than a Numeric
Vanity phone numbers dramatically increase advertising response rates,
according to a new study. The results of this study are overwhelming
evidence that vanity numbers are truly indispensable."
Telename
http://www.telename.com/content/proof.php


=======================================================


"Vanity numbers have been shown to increase advertising response
rates. According to a January 1999 study by Michael J. Motto
Advertising, in New Providence, NJ, radio advertisements using a
toll-free numeric number received fourteen times more phone calls than
the same advertisements with a toll-free numeric number. The Response
study, Direct Response in Radio Advertising, analyzed over 3,300
advertisements."
Source:
Office World News,  Oct 2000   
http://www.findarticles.com/p/articles/mi_qa3840/is_200010/ai_n8919525

The answers received were very helpful.  However, due to no fault of
the particular researcher (I don't think anyway) it did take a few
weeks until a researcher acknowledged that I had posted a question.  I
got concerned thinking my question would not be answered.  But it was,
and the responses were timely once the question was picked up.