We are looking for award winning and 'hot' marketing campaign trends
in the consumer products world.    Specifically we'd like examples of
brands running with really innovative, different and creative
marketing campaigns (eg:  Advertising, promotions, public relations,
etc.) and some reference to more informaiton on the initiatives. 
URGENCY IS AN ISSUE HERE... HELP!!

Hi! Thanks for the question.

Please take note that before providing a rating; please ask for
clarification if you will need further assistance in the answers I
have provided below.

The Trendwatching.com website provides some very good articles about
consumer products marketing trends. They even report updates for some
of these trends. Here are some of their observations.

1. Branded Brands

?BRANDED BRANDS means you will get a pizza from Pizzeria Uno on an
American Airlines flight. And onboard perks offered by United Airlines
include Starbucks Coffee, Mrs. Fields Cookies and even a McDonald?s
?Friendly Skies Meal?, including the ubiquitous promo-toy.?

?Branded Brands?
http://www.trendwatching.com/trends/BRANDED_BRANDS.htm 

2. Customer Made

?Mind you, CUSTOMER-MADE is NOT plain feedback, it's not
Do-It-Yourself, it's not customization, it's not even personalization,
as all of these happen after companies have decided what the basics
are, which products and services and experiences they're willing to
hand over to consumers, who can then (at best) modify certain
elements, change a color, replace a cover. That's still pretty much a
one-way conversation, business as usual.?

?Customer-Made?
http://www.trendwatching.com/trends/CUSTOMER-MADE.htm

3. Curated Consumption

?CURATED CONSUMPTION is behind magazines morphing into catalogues,
which then morph into eclectic stores, it's behind DJs, restaurant
critics, opinionated bloggers, and rap stars giving consumers access
to their playlists, their cribs, their top 10 lists.?

?Curated Consumption?
http://www.trendwatching.com/trends/CURATED_CONSUMPTION.htm

4. Experienced Consumption

??consumption validated by a framework of excuse-experiences, to not
only entice consumers to spend, but also to provide them with a
personal alibi??

?EXCUSUMPTION?
http://www.trendwatching.com/trends/2003/02/EXCUSUMPTION.html 

5. Insperiences

?Basically, in a consumer society and outside world dominated by
experiences, preferably branded, designed, themed and curated to the
nines, the INSPERIENCES trend represents consumers' desire to invite
brands offering experiences exclusive to the (semi) public domain, to
set up shop within their own domestic domain.?

?Insperiences?
http://www.trendwatching.com/trends/INSPERIENCE.htm 

5. Pop-Up Retail

??these initiatives have a tendency to pop up unannounced, quickly
draw in the crowds, and then disappear or morph into something else,
adding to retail the fresh feel, exclusivity and surprise that
galleries, theatres and Cirque du Soleil-adepts have been using for
years.?

?Pop-Up Retail?
http://www.trendwatching.com/trends/POPUP_RETAIL.htm 


-------------------------- 
Here are other articles discussing innovative marketing campaigns.

Amouage perfume
http://www.springwise.com/newbusinessideas/amouage.htm 

TRYVERTIZING 
http://www.springwise.com/newbusinessideas/automatedWineTasting.htm 

?CREATIVE Marketing Trends February/March, 2005?
http://www.creativemag.com/mtonline.html 

?Checkers(R)/Rally's(R) Named NRN's 2005 'Hot! Again' Concept?
http://biz.yahoo.com/prnews/050321/flm009_2.html 

?RightLine Industries, LLC To Receive NASFM Retail Design Award?
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/03-21-2005/0003236107&EDATE=

Reggie Awards (Click the ?View Entry? link to get case study? 
http://www.pmalink.org/awards/reggie2004/reggiewinners04.asp 

Tim Hortons: 2004 Marketer of the Year (Canada)
http://www.marketingmag.ca/magazine/current/marketer_year/article.jsp?content=20050207_66405_66405

?Award-Winning Project is Giant Help for Adelphia?
http://www.printsolutionsmag.com/issues/february05/cspkg.html 

?2004 Gold Award Media Innovators of the Year?
http://jackmyers.com/jmr/2005/01/19/jmr-01-19-05/ 


Search terms used:  
?marketing trends? ?case studies? awards 2005

I hope these links would help you in your research. Before rating this
answer, please ask for a clarification if you have a question or if
you would need further information.
                             
Thanks for visiting us.                              
                              
Regards,                              
Easterangel-ga                              
Google Answers Researcher

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Request for Answer Clarification by silverstork-ga on 22 Mar 2005 02:35 PST

Thanks ... this is good .. we were hoping to get a bit more specific
in the personal care market or even Juvenile Products market.. did you
see anything about that?  Let me know.  Thanks so much!!

---

Clarification of Answer by easterangel-ga on 22 Mar 2005 09:55 PST

Hi!

Here are some of the articles I found for the juvenile and personal care markets.

JUVENILE:

"Marketers of the Next Generation: Introduction"
http://www.brandweek.com/brandweek/features/feature_display.jsp?vnu_content_id=1000484914

"ZKid Network Co. to Expand Into the Tween and Teen Market"
http://biz.yahoo.com/prnews/050322/cgtu022_3.html

"Making the brand, MTV-style"
http://www.nydailynews.com/front/story/291909p-249939c.html

"Nintendo's Hip Marketing Plans"
http://cube.ign.com/articles/596/596188p1.html


---------------------
PERSONAL CARE:

"Suave Gives Its Marketing, and Consumers, a Makeover"
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=32046

"Beauty Brands Get Gorgeous Results from Online Ads"
http://searchviews.com/blog/searchviews/archive/2005/03/04/628.aspx

"Unilever creates resource pool"
http://sify.com/finance/equity/fullstory.php?id=13675610

I hope these additional links would be of help to your research.

Thanks again!