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Q: BMW Advertising Campaign Launch ( Answered 5 out of 5 stars,   1 Comment )
Subject: BMW Advertising Campaign Launch
Category: Business and Money > Advertising and Marketing
Asked by: dipsearoader-ga
List Price: $2.00
Posted: 21 Mar 2005 16:19 PST
Expires: 20 Apr 2005 17:19 PDT
Question ID: 498296
What year did BMW Films launch?
Subject: Re: BMW Advertising Campaign Launch
Answered By: markj-ga on 21 Mar 2005 16:51 PST
Rated:5 out of 5 stars
dipsearoader --

The exact date was April 26, 2001.

"[Since] "the Hire" debuted in 2001 there have been several companies
to go on-line with short films.  .   .   .

"Seven months after premiering April 26 on, the films
have appeared on Independent Film Channel and Bravo. The films have
been downloaded more than 10 million times, according to BMW, and the
shorts themselves were widely praised, receiving broad attention from
the general press."

Evergreen State College:BMW: The Hire Campaign 

Confirming sources include, among many others:

"To considerable fanfare, in April 2001 BMW of North America launched
a site prosaically named featuring an ongoing series of
short films under the rubric The Hire."

A List Apart: All The Access Money Can Buy

"The films ("The Hire") were released online from April 2001 through
2002, BMW's best sales year to date despite the terrorist attacks of
Sept. 11, 2001."

Hollywood Reporter, 9/16/03

Search Strategy:

I found the year with the following Google search:

"bmw films" launched

I found the month and then some other confirming sources with the
following two searched:

"bmw films" launched 2001

"bmw films" april 2001

I am confident that this is exactly the information you are seeking,
and I am glad to be able to get it for you promptly.  If anything is
unclear, please ask for clarification before rating the answer.

dipsearoader-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Awesome! Really appreciate it.

Subject: Re: BMW Advertising Campaign Launch
From: markj-ga on 22 Mar 2005 08:41 PST
dipseroader --

You're quite welcome, and thank you for the five stars and the nice tip.


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