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Q: Unisex Fragrence (Perfume) Market - Players and Perceptions. ( No Answer,   3 Comments )
Question  
Subject: Unisex Fragrence (Perfume) Market - Players and Perceptions.
Category: Business and Money > Advertising and Marketing
Asked by: addie-ga
List Price: $10.00
Posted: 26 Mar 2005 12:49 PST
Expires: 25 Apr 2005 13:49 PDT
Question ID: 500790
I require links and extracts to as much existing information.

I would like the answer to at least cover some of the below aspects:

* List Current market players (eg CK one)

* Market share of current players within their own market (Unisex) and
Male markets, Female markets and overall.

* Analysis / perceptions / shortfalls of current market players campaigns

* Any research regarding consumer acceptance / perceptions of a Unisex fragrance

* Characteristics of Unisex fragrance, what makes them appeal to both
sexs not necessarily the actual smell but the bottle and the marketing
behind it.

* Male and Female perceptions of wearing something deemed Unisex, as a
threat to masculinity / femininity

* Barriers to overcome in order to for the product to be successful

* Do Unisex fragrance appeal to a particular minority / niche group?
Eg the Gay market?
 
The information could come from any credible (preferred) or
non-credible source, including academic journals, market research,
bloggs, newsgroup postings or similar. There will be a bonus for a
good answer, but as this question is so wide I have left the answer
price quite low as I don't know if anyone will hit the nail on the
head. I look forward to all comments and hopefully a great answer!
Answer  
There is no answer at this time.

Comments  
Subject: Re: Unisex Fragrence (Perfume) Market - Players and Perceptions.
From: pinkfreud-ga on 26 Mar 2005 13:12 PST
 
It is difficult to imagine anyone undertaking such a huge project for
a payoff of $4.50 (the Researcher's share of your $6.00 fee). I
suggest that you increase your base price considerably, rather than
offering a possible bonus. There may be several days of work here.

You may want to review the Google Answers pricing guidelines:

https://answers.google.com/answers/pricing.html
Subject: Re: Unisex Fragrence (Perfume) Market - Players and Perceptions.
From: addie-ga on 26 Mar 2005 14:19 PST
 
I'm looking for a general market overview with some facts and figures,
I'm not looking for a in depth report into the fragrence industry -
pleanty of reports data monitor and otherwise already exist for this.
I'm not expecting anyone to hit the nail on the head, if they do they
will be rewarded. Best of luck!
Subject: Re: Unisex Fragrence (Perfume) Market - Players and Perceptions.
From: clint34-ga on 28 Mar 2005 06:09 PST
 
Whoa Addie, you big spender!

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