I have never heard of any such beast. And I consider
that kind of research to be somewhat blackhat.
If you persist in that kind of task, your best bet
would be to plug in your competitor's website name
into google or alltheweb.com and see what comes up.
If they are handling their own advertising, you might
find what you are looking for. If they are a corporate
giant, then they will be using third-party providers
and you will not be able to track that information at
all.
Instead, you should focus your energy on figuring out
who your potential customers are, and figure out where
on the web they would most likely be found.
When you know where your customers are, you will know
where to go find them with your advertising.
Additionally, you should test all ads on a small scale
before you invest in a large scale campaign. Too many
people blow their bank roll on untested ads, and think
that the market failed them, when in fact, they failed
themselves.
Track the results you receive from each ad campaign, no
matter how small the campaign is. You need to do this to
find the difference between winners and losers.
A large campaign might provide 1000 visitors while the
small campaign generates 10 visitors. If you were to
check against the cross numbers, you could find the big
campaign went to 100,000 for a 1% return; and the small
campaign went to 500 visitors generating a 2% return.
Next time, your small campaign should be targeted to the
larger audience for best results.
I hope this helps, although I don't hold much hope
that your original question will be answered to your
satisfaction.
Bill Platt
http://thephantomwriters.com |
