I am trying to track down the source of some information.  I am told
that a research study has concluded that 82% of copycat new products
fail in the market.  Can you please idenify the source of this
statistic?

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Request for Question Clarification by pafalafa-ga on 31 Mar 2005 07:27 PST

The source seems to be the book "Jump Start Your Business Brain", as
mentioned in this newspaper article:

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http://www.enquirer.com/editions/2002/03/19/fin_morning_memo.html

Tuesday, March 19, 2002 
Morning Memo 

THE CINCINNATI ENQUIRER 

Today's Career Talk
       In Jump Start Your Business Brain: Win More, Lose Less and Make
More Money, author Doug Hall, founder and chief executive of
Newtown-based Eureka! Ranch, reports that finding an approach that is
truly new should be the mission of all companies that seek innovation.
If the idea is not new, then it is copycat, and 80 percent of all
copycat efforts fail.
-----


However, where/how Doug Hall came up with the number is a bit of a
mystery.  Are you looking for his original source, or is the Hall
reference sufficient for your needs?


pafalafa-ga

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Clarification of Question by davdan-ga on 31 Mar 2005 07:39 PST

I am looking Hall's orginal source!

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Request for Question Clarification by pafalafa-ga on 31 Mar 2005 09:52 PST

Hall's source is itself, another do-your-business-the-right-way book
that includes the 82% figure.  The other book is well-referenced --
and it's probably possible to track down the actual research source
for the 82% figure --  but for a $4.00 question, I'm afraid I can't
justify the level of effort needed to sort through the original
references to see where --- exactly -- the figure comes from.

paf

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Clarification of Question by davdan-ga on 31 Mar 2005 12:48 PST

Thank you...this is sufficient.