Here is a bibliography of such sources. Most documents are
copyrighted, so they would not be available on the internet. You may
also be interested in visiting:
http://www.miis.edu/rcenters-globe.html
Aaker, David and Joachimsthaler, E. (1999). The Lure of Global
Branding. Harvard Business Review (November-December):137-144
Agrawal, Madhu (1994). Review of a 40-year debate in international
advertising: Practitioner and academician perspectives to the
standardization/adaptation issue. International Marketing Review 12
(1): 26-48.
Anon. (1979). Adapting export packaging to cultural differences.
Business America; Dec 3, 1979; 2.
Archawski, Jean-Loup (1995). The long farewell: Peugeot?s departure
from the U.S. market. Business Horizons (May-June)
Baalbaki, Imad B; Malhotra, Naresh K. Marketing management bases for
international market segmentation: An alternative look at the
standardization/customization debate. International Marketing Review;
1993; 10, 1; pg. 19
Barczak, Gloria (2003). Managing Global New Product Development Teams.
Institute for Global Innovation Management Working Papers.
Bartlett, C. A. and S. Ghoshal (1989). Managing across borders: The
transnational solution.
Cambridge, MA: Harvard Business School Press.
Benady, A. and Simonian, H. (2005). Nestle?s new flavour of strategy:
Global Selling: The world?s largest food company has put marketing at
the heart of its plans for future growth. Financial Times (February
22, 2005): 13.
Berkowitz, David, Hill, John S.(1996). Social expressions/greeting
card industry: anatomy of an international marketing strategy
The Journal of Product and Brand Management. Vol. 5, Iss. 1; pg. 40
Berlew, F. K. (1984). Life and death with a foreign distributor.
Business America, March 5, 1984.
Bilen, S.G., Devan, R.F. and Okudan, G.E. (2002). Core Curriculum and
Methods in Teaching Global Product Development. International
Conference on Engineering Education: August 18-21, 2002.
Blyth, John. U.S. Firms Are Becoming More Realistic About Global Marketing
Marketing News; Oct 1, 1990; 24, 20; pg. 14
Boddewyn, Joan J., Soehl, R. and Picard, J. (1986). Standardization of
International Marketing: Is Ted Levitt in Fact Right? Business
Horizons 29(November?December):69?75.
Bright, Julian. Globally challenged. Communications International.
London: Nov 2002. pg. M4, 2 pgs
Buatsi, S. (1986) Organizational adaptation to international
marketing. International Marketing Review (Winter):17-26.
Buzzell, Robert (1968). Can You Standardize Multinational Marketing?
Harvard Business Review 46 (November?December):102?113.
Calantone, Roger J., Cavusgil, S. T., Schmidt J. and G. Shin. (2004).
Internationalization and the Dynamics of Product Adaptation-An
Empirical Investigation. Journal of Product Innovation Management
21:185-198
Calantone, R., Kim, D., Schmidt, J., Shin, G. (2002). The influence of
internal and external firm factors on export performance and
international product strategy. AMA educators? proceedings, American
Marketing Association.
Camuffo, Arnold. Rolling Out a "World Car":
Globalization, Outsourcing and Modularity
in the Auto Industry. Department of Business Economics and Management
Ca? Foscari University of Venice, Italy
Carlsson, B. (2003). Globalization, entrepreneurship, and public
policy: A systems view. Industry and Innovation (March).
Cavusgil, S. Tamer, Zou, Shaoming and Naidu, G.M. (1993). Product
and Promotion Adaptation in Export Ventures: An Empirical
Investigation. Journal of International Business Studies
24(Fall):479?506.
Cavusgil, S. Tamer and Zou, Shaoming (1994). Marketing Strategy-
Performance Relationship: An Investigation of the Empirical Link
in Export Market Ventures. Journal of Marketing 58(January):
1?21.
Cervellon, M. and Dube, L.(2000). Standardisation versus cultural
adaptation in food advertising: insights from a two-culture market.
International Journal of Advertising, 19, pp. 429-447.
Chetty S., and Campbell-hunt, C. Paths to internationalisation among
small- to medium-sized firms: A global versus regional approach.
European Journal of Marketing; 2003; 37, 5/6;
pg. 796
Chetty, S. and Shergill, G. Aspects of previous knowledge that are
relevant in international expansion. Department of Commerce, Massey
University, Auckland ? Working Paper Series No. 01.06.
Chiesa, V. (2000). Global R&D project management and organization: a
taxonomy. Journal of Product Innovation Management. Vol, 17, No. 5
(Sept), 341-359.
Christian, Allan (1993). Connecting with the Japanese customer ? US
exporters; customer service and satisfaction ? News and Views from
Japan. Business America: Oct 4, 1993.
Darlin, D. Myth and Marketing in Japan. Wall Street Journal. (Eastern
edition). New York, N.Y.: Apr 6, 1989. pg. 1
Dawar, N. and Parker, P. (1994). Marketing Universals: Consumers? Use
of Brand Name, Price, Physical Appearance, and Retailer Reputation as
Signals of Product Quality. Journal of Marketing 58 (April): 81-95.
Douglas, Susan P. and Wind, Yoram (1987). The Myth of Globalization.
Columbia Journal of World Business 22(Winter):19?29.
Ettlie, John (2001). Three takes on NPD. Automotive Manufacturing and
Production (June).
Farrell, Diana (2004). Beyond offshoring: assess your company?s global
potential. Harvard Business Review.
Field Marketing: Farming foreign fields
Marketing Week. London: Sep 16, 2004. pg. P.45
Friedmann, R. (1986). Psychological Meaning of Products: A
Simplification of the Standardization vs. Adaptation Debate. Columbia
Journal of World Business (Summer).
Ghemawat, P. The forgotten strategy.
Harvard Business Review. Boston: Nov 2003.Vol. 81, Iss. 11; pg. 76
Ghemawat, P. (2004). Distance still matters: the hard reality of
global expansion. Harvard Business Review.
Globe trotting ? overseas business opportunities for the US food
industry. Prepared Foods (April, 1993).
Goizueta, Roberto C. Globalization: A Soft Drink Perspective
Executive Speeches; Sep 1989; 4, 2; pg. 1
Golder, P.N. (2000). Insights from senior executives about innovation
in international markets. Journal of Product Innovation Management.
Vol. 17, No. 5 (Sept), 326-340.
Gruban, B. (1994). Slovenia: don?t overlook cultural differences ?
Navigating New Seas: Advice on Communicating Internationally.
Communication World (June-July).
Gurcharan, D. Local memoirs of a global manager.
Harvard Business Review; Mar/Apr93, Vol. 71 Issue 2, p38, 9p, 4c
Hassan, Salah S., Stephen Craft, Wael Kortam. Understanding the new
bases for global market segmentation. The Journal of Consumer
Marketing. Santa Barbara: 2003.Vol. 20, Iss. 4/5; pg. 446, 17 pgs
Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne S. A new approach to
country segmentation utilizing multinational diffusion pattern.
Journal of Marketing; Oct 1993; 57, 4;
pg. 60
Hill, John S. and Still, Richard R. (1984). Adapting Products to LDC
Taste. Harvard Business Review 62(March?April):92?101.
Hougan, G., Hung, C.L., Wardell, R. Research note: Product adaptations
for the Chinese
Thunderbird International Business Review. Hoboken: Sep/Oct 2000.Vol.
42, Iss. 5; pg. 551
Hovell, P.J. and Walters, P.G. (1972). International Marketing Presentations:
Some Options. European Journal of Marketing 6(Summer):
69?79.
Huszagh, Sandra M., Richard J. Fox, Ellen Day. Global Marketing: An
Empirical Investigation. Columbia Journal of World Business.
Hwang, B. (1993). Doing business in Korea and Taiwan: cultural and
marketing hints. AgExporter (Jan).
Jain, Subhash (1989). Standardization of International Marketing
Strategy: Some Research Hypotheses. Journal of Marketing 53(January):
70?79.
James, William L., Hill, John S.International Advertising Messages: To
Adapt or Not to Adapt (That Is the Question). Journal of Advertising
Research. New York: Jun/Jul 1991.Vol. 31, Iss. 3; pg. 65, 7 pgs
Johanson, J., Vahlne, J. The internationalization process of the
firm?A model of knowledge development and increasing foreign market
commitments.
Johnson, J., Arunthanes, W. Ideal and actual product adaptation in US
exporting firms. International Marketing Review,
Vol. 12 No. 3, 1995, pp. 31-46.
Kacker, Madhav P. (1976). Export-Oriented Product Adaptation?Its
Patterns and Problems. Management International Review 15(6):
61?70.
Kashani, Kamran (1989). Beware the Pitfalls of Global Marketing.
Harvard Business Review 67(September?October):91?98.
Katsikeas, Constantine S, Piercy, Nigel F. Adapting export business
relationships: The Greek experience in the UK
Marketing Intelligence & Planning. Bradford: 1993.Vol. 11, Iss. 2; pg. 22, 6 pgs
Keegan, W. Multinational Product Planning: Strategic Alternatives.
Journal of Marketing, Vol. 33 (January, 1969), 58-62.
Kennedy, Danielle (1996). Worldly-wise ? cross-cultural sensitivity in
marketing. Entrepreneur, March 1996 v24 n3 p86(3).
Kim, W. Chan and Mauborgne. Cross-cultural Strategies. Journal of
Business Strategy.
Kotler, Philip (1986). Global Standardization?Courting Danger.
Journal of Consumer Marketing 3(Spring):13?15.
Kragh, Simon Ulrik; Djursaa, Malene. Product syntax and cross-cultural
marketing strategies
European Journal of Marketing; 2001; 35, 11/12; pg. 1301
Kublin, Michael (1990). A Guide to Export Pricing. Industrial
Management (May/June).
Lages, Luis Filipe, David B Montgomery. Export performance as an
antecedent of export commitment and marketing strategy adaptation:
evidence from small and medium-sized exporters
European Journal of Marketing. Bradford: 2004. Vol. 38, Iss. 9/10; p. 1186
Lemak, David (1997). Global business strategy: A contingency approach.
Multinational Business Review (spring).
Leonidou, Leonidas C. Product standardization or adaptation: the
Japanese approach. Journal of Marketing Practice. Bradford: 1996.Vol.
2, Iss. 4; pg. 53
Levitt, Theodore (1983). The Globalization of Markets. Harvard
Business Review 61(May?June):92?102.
Li, Tiger, J.A.F. Nicholls, Sydney Roslow.The relationships between
market-driven learning and new product success in export markets.
International Marketing Review. London: 1999.Vol. 16, Iss. 6; pg. 476
Luchi ,Roberto, Dambra,Luis, García, Fausto. A PROPOSED EMPIRICAL
MODEL FOR PRODUCT ADAPTATION
IN AN EMERGENT ECONOMY, IAE, Business and Management School - Austral University,
Mariano Acosta s/n y Ruta Nacional N° 8, Pilar, Buenos Aires, Argentina.
MacLaggan, C. Dancing to the Beat of a Different Drummer
Business Mexico. Mexico City: Apr 2004.Vol.14, Iss. 4; pg. 4
Martenson, Rita. Is Standardisation of Marketing Feasible in
Culture-Bound Industries? A European Case Study. International
Marketing Review. London: Autumn 1987.Vol. 4, Iss. 3; pg. 7, 11 pgs
Medina, Jose and Duffy, Mike. Standardization vs. globalization: a new
perspective of brand strategies. JOURNAL OF PRODUCT & BRAND
MANAGEMENT, VOL. 7 NO. 3 1998, pp. 223-243
Menguc, Bulent. Product adaptation practices in the context of export
activity: An empirical study of Turkish manufacturing firms. Journal
of Euro - Marketing. New York: 1997.Vol. 6, Iss. 2; pg. 25, 32 pg
Mesdag, Martin van. Culture-sensitive adaptation or global
standardization - the duration-of-usage hypothesis. International
Marketing Review. London: 2000.Vol. 17, Iss. 1; pg. 74
Moenaert R. K, Caeldries, F., Lievans, A., Wauters, E. (2000).
Communication flows in international product innovation teams.
Journal of Product Innovation Management. Vol. 17, No. 5 (Sept),
360-377.
Mohrman, S., Klein, J., Finegold, D (2001). Managing the Global
Knowledge-Creation Network: A Sense-Making Perspective. MIT
Engineering Systems Division Working Paper Series, prepared for
Seminar on Virtual Teams, USC, April, 2001.
Much, Marilyn (1991). Marketing abroad from home: ad agency adapts
domestic programs for foreign ports ? Lee and Riley. Direct (Oct).
Ndahi, Hassan B. Global Design: Products, Systems and Structures. The
Technology Teacher 60 no4 21-4 D 2000/Ja 2001
Ogbuehi, A. Bellas, R. (1992). Decentralized R&D for Global Product
Development: Strategic Implications for the Multinational Corporation.
International Marketing Review, Vol. 9, No. 5, 60-70.
Ogunmokun, G. and Janine Wong (2004). Determinants of marketing
adaptation/globalization practices of Australian exporting firms.
World Review of Science, Technology and Sustainable Development, Vol.
1, No. 1.
Perks, Helen; Wong, Veronica. Guest editorial: Research in
international new product development--current ...
International Marketing Review; 2003; 20, 4; ABI/INFORM Global
pg. 344
Practical Tips on How to Succeed in Exporting
Anonymous
Business America; 1992; 113, 9; ABI/INFORM Global
pg. 6
Prahalad, C.K., Lieberthal, K. (2003). The end of corporate
imperialism. Harvard Business Review.
Quelch, John A. and Hoff, Edward J. (1986). Customizing Global
Marketing. Harvard Business Review 64(May?June):59?68.
Ramarapu S., John E Timmerman, Narender Ramarapu. Choosing between
globalization and localization as a strategic thrust for your
international marketing effort. Journal of Marketing Theory and
Practice. Statesboro: Spring 1999.Vol. 7, Iss. 2; pg. 97, 9 pgs
Roth, Martin (1996). Effects of global market conditions on brand
image customization and brand performance. Journal of Advertising
(Winter).
Ryans, Jr., John K David Griffith, D Steven White.
Standardized/adaptation of international marketing strategy: Necessary
conditions for the advancement of knowledge.
International Marketing Review. London: 2003.Vol. 20, Iss. 6; pg. 588, 16 pgs
Samiee, Saeed and Roth, Kendall (1992). The Influence of Global
Marketing Standardization on Performance. Journal of Marketing
56(April):1?17.
Sandler, D., Shani, D. (1992). Brand Globally but Advertise Locally?:
An Empirical Investigation. International Marketing Review, Vol. 9,
No. 4, pp 16-31.
Schipchandler, Zoher (2000). Product customization for the U.S.
market: An expert system comparison of British, German, and Japanese
subsidiaries. Multinational Business Review (Spring).
Schmidt, Jeffrey B; Mitzi M Montoya-Weiss; Anne P Massey. New product
development decision-making effectiveness: Comparing individuals,
face-to-face teams, and virtual teams. Decision Sciences; Fall 2001;
32, 4; ABI/INFORM Global pg. 575
Schmidt, J., Montoya-Weiss, M., Massey, A. (2000). Improving new
product development decisions: the roles of decision-making unit
structure and communication technology. AMA educators? proceedings,
Summer Educator?s Conference, 104-105.
Segal-Horn, Susan. The limits of global strategy. Strategy &
Leadership; Nov/Dec96, Vol. 24 Issue 6, p12, 6p.
Seifert, B. and Ford, J. (1989). Are Exporting Firms Modifying Their
Product, Pricing, and Promotion Policies? International Marketing
Review.
Simms, J. Travellers' tales.
Marketing. London: Oct 23, 2003. pg. 37
Solberg, Carl Arthur, Educator insights: Standardization or adaptation
of the international marketing mix: The role of...Journal of
International Marketing; 2000, Vol. 8 Issue 1, p78, 21p.
Solberg, Carl Arthur. Local market info eases standardization.
Marketing News. Chicago: Aug 19, 2002.Vol. 36, Iss. 17; pg. 18, 2 pgs
Solberg, Carl Arthur. The Perennial Issue of Adaptation or
Standardization of International Marketing Communication:
Organizational Contingencies and Performance. Journal of International
Marketing; 2002, Vol. 10 Issue 3, p1, 21p
Song, X.M., Di Benedetto C.A., Song, L.Z. (2000). Pioneering advantage
in new service development: a multi-country study of managerial
perceptions. Journal of Product Innovation Management, vol. 17, No. 5
(Sept), 378-392.
Subramanian, M., Rosenthal, S., Hatten, K. Global New Product
Development Processes: Preliminary Findings and Research Propositions.
Journal of Management Studies 35:6 November 1998.
Subramaniam, M., Venkatraman, N. (1998). Routines Leveraging Knowledge
Across Borders for Global New Product Development Capability: An
Empirical Examination. Carnegie Bosch Institute Working Papers.
Subramaniam, M. Venkatraman, N. Determinants of transnational new
product development capability: Testing the influence of transferring
and deploying tacit overseas knowledge. Strategic Management Journal.
Chichester: Apr 2001.Vol. 22, Iss. 4; pg. 359
Subramaniam, Mohan, Hewett, Keoy. Balancing Standardization and
Adaptation for Product Performance in International Markets: Testing
the Influence of Headquarters-Subsidiary Contact and Cooperation.
Management International Review (MIR); 2004 2nd Quarter, Vol. 44 Issue
2, p171, 24p
Sustar, B. Characteristics of the Product Standardization/
Adaptation in the International Environment
The Marketing Review 2004, 4, 47-71
Szymanski, David M., Bharadwaj, Sundar G. and Varadarajan, P.
Rajan (1993). Standardization versus Adaptation of International
Marketing Strategy: An Empirical Investigation. Journal of Marketing
57(October):1?17.
Taylor, C., Raymond, M. An analysis of product category restrictions
in advertising in four major East Asian markets. International
Marketing Review, Vol. 17 No. 3, 2000, pp. 287-304.
Theodosiou, Marios, Leonidou, Leonidas, Standardization versus
adaptation of international marketing strategy: an integrative
assessment of the empirical research.
International Business Review; Apr2003, Vol. 12 Issue 2, p141, 31
Waheeduzzaman, A. N., Dube, Leon, Trends and Development in
Standardization Adaptation Research. Journal of Global Marketing;
2004, Vol. 17 Issue 4, p23, 30p
Walters, Peter G. (1986). International Marketing Policy: A Discussion
of the Standardization Construct and Its Relevance for Corporate
Policy. Journal of International Business Studies 17(Summer):55?69.
Walters, Peter G.P. and Toyne, Brian (1989). Product Modification
and Standardization in International Markets: Strategic Options
and Facilitating Policies. Columbia Journal of World Business
24(Winter):37?44.
Whitelock, J. (1987). Global Marketing and the Case for International
Product Standardisation. European Journal of Marketing, 21, 9.
Wills, James., Samli, A. Coskun, and Jacobs, Lawrence (1991).
Developing Global Products and Marketing Strategies: A Construct and a
Research Agenda. Journal of the Academy of Marketing Science. Vol. 19,
No. 1, 1-10.
Worth, S., Balestrero, G. Cross-border collaboration.
Association Management. Washington: Nov 2003.Vol. 55, Iss. 11; pg. 36
Yamin, M; Altunisik R. A comparison of satisfaction outcomes
associated with adapted and non-adapted products.
International Marketing Review; 2003; 20, 6; pg. 604
Yip, George S. Global Strategy... In A World Of Nations?
Sloan Management Review; Fall 1989; 31, 1; pg. 29
Yip, G. (1996). Toward a new global strategy ? B-School Brain
Trust/Advice from Anderson. The Chief Executive (January).
|
