Google Answers Logo
View Question
 
Q: Signing up for service ( No Answer,   1 Comment )
Question  
Subject: Signing up for service
Category: Computers > Internet
Asked by: silkstocking-ga
List Price: $10.00
Posted: 05 Apr 2005 16:56 PDT
Expires: 05 May 2005 16:56 PDT
Question ID: 505481
I need results from market or academic research that can tell me why
people sign up for home Internet service.

I need to sort out the following:

a) Do people generally sign up because they want to use email? Because
they anticipate searching for information? Because they want to shop
online? Because they want to see what the Internet is
about but have no particular activity in mind?

b) Aside from being willing to pay, do people who sign up to get
Internet service at home "value" by some measures the Internet more
than people who go to a library, school, or some public place to use
it?

I'd be happy to provide more information.

silkstocking-ga
Answer  
There is no answer at this time.

Comments  
Subject: Re: Signing up for service
From: willcodeforfood-ga on 07 Apr 2005 23:34 PDT
 
Are you referring to any particular point in time?  Do you mean for
all people who now have Internet service or those who are currently
acquiring service for the first time?

It might be easier to answer a series of questions like:
What percentage of people felt email was part of their reasoning
  for getting service?
What percentage were motivated by online shopping?
What percentage had no reason?
... and so forth.

Most people need multiple reasons to pay top dollar for a computer
plus a monthly service fee, so assigning a single reason to each
consumer may not be practical.  Also, a series of questions may allow
parts of your overall research to be completed even if the rest
cannot.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at answers-support@google.com with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  


Google Home - Answers FAQ - Terms of Service - Privacy Policy