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| Subject:
Signing up for service
Category: Computers > Internet Asked by: silkstocking-ga List Price: $10.00 |
Posted:
05 Apr 2005 16:56 PDT
Expires: 05 May 2005 16:56 PDT Question ID: 505481 |
I need results from market or academic research that can tell me why people sign up for home Internet service. I need to sort out the following: a) Do people generally sign up because they want to use email? Because they anticipate searching for information? Because they want to shop online? Because they want to see what the Internet is about but have no particular activity in mind? b) Aside from being willing to pay, do people who sign up to get Internet service at home "value" by some measures the Internet more than people who go to a library, school, or some public place to use it? I'd be happy to provide more information. silkstocking-ga |
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| There is no answer at this time. |
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| Subject:
Re: Signing up for service
From: willcodeforfood-ga on 07 Apr 2005 23:34 PDT |
Are you referring to any particular point in time? Do you mean for all people who now have Internet service or those who are currently acquiring service for the first time? It might be easier to answer a series of questions like: What percentage of people felt email was part of their reasoning for getting service? What percentage were motivated by online shopping? What percentage had no reason? ... and so forth. Most people need multiple reasons to pay top dollar for a computer plus a monthly service fee, so assigning a single reason to each consumer may not be practical. Also, a series of questions may allow parts of your overall research to be completed even if the rest cannot. |
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