I am a graphic designer and would like to create a line of shirts that
are officially licensed NASCAR products. I need to know the process,
costs, and contact information to do this. Thank you for your time.

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Request for Question Clarification by thx1138-ga on 07 Apr 2005 13:57 PDT

Hello dig2005 and thank you for your question.

There doesn't seem to be a lot of information available about this
without starting the license application process.

Let me know if this information is sufficient for you.

Q. "I need to know the process"
A.  Apply for the form by sending an email to mwilliams@NASCAR.COM

Q. "costs"
A.  It looks like you pay a percentage of the wholesale price, with a
minimum guaranteed royalty.

Q. "contact information to do this"
A.  mwilliams@NASCAR.COM


See:

"PRODUCT LICENSING (ONLY)
NASCAR product licensing applications are usually mailed with 7 to 10
business days. To obtain an application contact: mwilliams@NASCAR.COM"
http://www.nascar.com/guides/customer_service/nascar_contact.html

"NASCAR License Agreement. We have a licensing agreement with NASCAR
that gives us the non-exclusive right to use the "NASCAR" name and logo on all
of our NASCAR-related products and product packaging as well as on related
sales, marketing, and promotional materials. We pay NASCAR royalty payments
based on a percentage of the wholesale price of licensed products that we sell,
with minimum guaranteed royalty."
http://sec.edgar-online.com/1999/12/29/16/0000950153-99-001572/Section2.asp


I look forward to hearing from you.

Very best regards

THX1138

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Clarification of Question by dig2005-ga on 07 Apr 2005 14:44 PDT

I was hoping to know the contents of this application process, without
actually having to apply. Any ideas, or am I stuck applying? Let me
know. Thanks.

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Request for Question Clarification by thx1138-ga on 08 Apr 2005 08:08 PDT

Hello again dig2005,

It looks like you are 'stuck applying' although I have to say that I
think that having a license agreement with NASCAR will be very
expensive for you (in terms of the minimum guaranteed royalty) there
are only 200 licensees that generate $2.1 billion in annual sales for
NASCAR.

I think your best bet is to approach a company that already has a
license agreement with NASCAR and pitch your product to them.

I suggest you try:

SportsGear
173 W. Magnolia Blvd #101
Burbank, CA 91502

(818) 848-6160 Phone
(818) 848-6262 Fax
(866) 587-GEAR (4327)
http://www.sportsgear-racing.com/contactus.html

See:

"SportsGear provides only the highest quality Officially Licensed
NASCAR jackets and apparel from trusted, quality manufacturers
including JH Design, Chase Authentics, Action Performance and others"
http://www.sportsgear-racing.com/

"With 200 licensees, NASCAR pulls in about $2.1 billion in annual
sales of licensed goods, says Davidson. ?NASCAR is one of the most
licensed brands in the marketplace."
http://www.aftermarketbusiness.com/aftermarketbusiness/article/articleDetail.jsp?id=148775

Your feed back on my advice would be appreciated.

Very best regards

THX1138

I'm not sure how much information you received on the licensing issue,
but my husband and I have an item that we are seeking licensing for..
We have gone both through a previously approved licensee and on our
own.  There is considerable expense for the upfront royalty, and
guaranteed yearly amounts.  The researcher had it pegged.. it's much
easier to go through a current licensee, and perhaps "sell" your
design to them to put on a shirt.  Our product, MugHolders Steering
wheel coasters are currently approved by Rusty Wallace, Joe Nemechek,
Boris Said and Scott Riggs.. and we are working on Nascar licensing
also.  (www.polesitternoveltiesco.com)

The application process will involve,  whether or not you currently
you hold licensing, your distribution ability, advertising, marketing,
years in business, references.. (kinda like applying for a loan!)

Good luck to you!