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Subject:
Business model and marketing strategy
Category: Business and Money > Advertising and Marketing Asked by: didomia-ga List Price: $20.00 |
Posted:
08 Apr 2005 04:56 PDT
Expires: 08 May 2005 04:56 PDT Question ID: 506688 |
Could you please send us any business case studies that are similar to the business formula/model used by Anne Geddes and others. We are currently developing a new image of fashion and femininity and our major line is the sale of images in all forms through licensing and self-distribution channels. In addition to the line of images which represent luxury combined with soft-eroticism and represents the image of ?the new female,? we?ve created a new fashion and accessory line that includes such items as corsets, faux fur, jewelry, and accessories. The images will be a promotional tool that will assist in marketing the fashion line and create additional (or major) revenue and add value to the fashion line. Similar to Anne Geddes, one of our partners is a well-known international photographer who we will publicize in order to sell our print line and we could benefit from case studies on PR in similar situations. Our other partner is the ?face? of our brand and she will be depicted in all of the images that we market in the first stage of growth and she will be branded as the ?new female image? which is based on 19th Century royal/noble English and French luxury and female sensuality. |
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