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Q: Business model and marketing strategy ( No Answer,   0 Comments )
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Subject: Business model and marketing strategy
Category: Business and Money > Advertising and Marketing
Asked by: didomia-ga
List Price: $20.00
Posted: 08 Apr 2005 04:56 PDT
Expires: 08 May 2005 04:56 PDT
Question ID: 506688
Could you please send us any business case studies that are similar to
the business formula/model used by Anne Geddes and others. We are
currently developing a new image of fashion and femininity and our
major line is the sale of images in all forms through licensing and
self-distribution channels. In addition to the line of images which
represent luxury combined with soft-eroticism and represents the image
of ?the new female,? we?ve created a new fashion and accessory line
that includes such items as corsets, faux fur, jewelry, and
accessories.  The images will be a promotional tool that will assist
in marketing the fashion line and create additional (or major) revenue
and add value to the fashion line.  Similar to Anne Geddes, one of our
partners is a well-known international photographer who we will
publicize in order to sell our print line and we could benefit from
case studies on PR in similar situations.  Our other partner is the
?face? of our brand and she will be depicted in all of the images that
we market in the first stage of growth and she will be branded as the
?new female image? which is based on 19th Century royal/noble English
and French luxury and female sensuality.
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