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Q: US webmarketing campaign for luxury hotels ( No Answer,   0 Comments )
Question  
Subject: US webmarketing campaign for luxury hotels
Category: Business and Money > Advertising and Marketing
Asked by: guruwannabe-ga
List Price: $60.00
Posted: 08 Apr 2005 05:45 PDT
Expires: 08 May 2005 05:45 PDT
Question ID: 506700
Hello,

I need to plan an online marketing campaign for a luxury hotel chain
featuring 42 five/star properties across Europe.
I'm looking for advertising opportunities on US websites, targeting an
affluent, 35-to-50 years old audience who might be considering a
travel to Europe in the next months.
I am quite familiar with the European online market, but I'm a bit
lost when it comes to identify efficient webmarketing activities
towards the US audience.
What I need is a list of websites that I might include in my media
plan, a few lines to illustrate each website?s demographics and why
you would suggest it for my campaign, and a contact  reference (a
person?s email address or link to their media kits pages when
available)
I will carry on in-depth investigations myself, I really just need a
starting point.
The list should include:
1) 20 ?big numbers? websites (news, finance etc)
2) 20 ?small but very targeted? luxury-related websites
3) 20 travel websites targeting a luxury audience

My bid is 20 dollars for each point. (60 for the 3 lists together)

thank you and kind regards
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