Hi there,
The short answer is that, although there are many websites that appear
to link to http://www.exec-appointments.com - this is not the case.
Most are linking to e-Spotting, which in turn sends surfers to Exec
Appointments. Google will not show these as links to Exec
Appointments, because they are non-direct links.
A typical e-Spotting link URL is:
http://affiliate.espotting.com/qsearch/redirector.asp?url=http%3A%2F%2Fwww%2Eexec%2Dappointments%2Ecom%2F&bidid=29934141&affiliateid=399&Frame=mini&pos=25&keyword=jobs&surferguid=%FE%94%3A%AC%A2%FD%A7%DF%87%87%87%C3%EB%EA%93%BF%8D%9F%BA%D3%9B%F2%F9%B1%EC%A3%86%CD%AB%B7%D9%CA%E4%A4%C7%96%87%DF&rnd=%B5%9B%5F%A8%93%DB%C5%AF%83%9A%86%A1%9F%EF%84%B9%8C%E3%BD%CF
I checked the first 70 results from a Google search for
"exec-appointments" and they can be categorised like this:
e-Spotting links: 13
Indirect links like e-Spotting (ie Overture): 9
Unrelated to www.exec-appointments.com: 28
Genuine links: 6
Dead Pages: 2
The unrelated pages have phrases like "Factiva Makes Exec
Appointments".
The other 5,000 results appear to mainly come from e-Spotting ads at
UKWorkSearch.com, like:
http://www.ukworksearch.com/Construction/Surrey/Job/1808/
Genuine links include Yahoo UK:
http://uk.dir.yahoo.com/regional/countries/united_kingdom/business_and_economy/business_to_business/corporate_services/human_resources/recruiting_and_placement/executive_search_firms/
This still doesn't explain why the 6 direct links to Exec Appointments
are not listed by Google when you use the backward links feature of
Google Toolbar. This problem is not unique to Exec Appointments.
There are a number of discussions about this at WebmasterWorld, with
no conclusive answers:
"one of my sites went from zero pr to 5 and just gained #1 for some of
the most competitive kw phrases, in its industry. If only done this
1st version in the last 6 weeks. I'm very happy, i'm going to go and
get more money and explore there ROI with them....funny thing is there
are no backward links or similar sites. "
http://www.webmasterworld.com/forum3/3778-8-30.htm
"IŽd like to see google showing all the backward links of a page when
using the link command."
http://www.webmasterworld.com/forum3/3283-2-15.htm
"The other day I noticed that it suddenly had a page rank of 4 but no
backward links were listed in google, (I have at least 30)."
http://www.webmasterworld.com/forum3/2998.htm
"I have a couple of domains that have just showed up in Google within
the last month or two. These sites do have backward links pointing at
them. When I checked to see how many backward links Google knows about
I get zero backward links found?"
http://www.webmasterworld.com/forum3/4590.htm
A few people within these discussion suggested that backward links
only work if the linked to site has a Google PageRank of 4 or more
(exec-appointments.com has a PR of 3)
A Q&A at Searchengineguide.com gives this answer from Jill Whalen:
Q: Our site is getting over 500 visitors per day, and I know that it
is listed on a fair few sites including some of my own. However the
Google backward links toolbar says that it cannot find any links?
A: Lately, it appears that those who own a number of sites on similar
topics are running into problems like yours. Many people have created
multiple domains for just one company in hopes of having an added
presence on the Internet, and specifically within the search engines.
Google has been cracking down on this type of thing, and has been
experimenting with some automatic filters to sniff them out.
http://www.searchengineguide.com/whalen/2002/0418_jw1.html
I have investigated these types of problems for clients in the past.
My best guesses for the case of Exec Appointments, are:
1) Because the majority of the links are not permanent (ie dynamically
generated), then www.exec-appointments.com is in some way being
penalised. I have encountered this happening to websites who were
linked to from many FFA search engines.
2) It is because the Exec Appointments site has a PR of only 3.
Google keywords used:
exec-appointments
://www.google.com/search?num=30&hl=en&lr=lang_en&ie=ISO-8859-1&newwindow=1&safe=off&q=exec-appointments
"backward links" Google doesn't
://www.google.com/search?num=30&hl=en&lr=lang_en&ie=ISO-8859-1&newwindow=1&safe=off&q=%22backward+links%22+Google+doesn%27t
I trust this answers your question. Feel free to ask for any
clarifications you may require.
Best wishes,
robertskelton-ga |
Clarification of Answer by
robertskelton-ga
on
12 Aug 2002 15:58 PDT
Here are a few things that help improve your Google ranking:
LINKS: Google uses links to and from your site as a way of judging how
good your site is. If it's a top site, then others are likely to be
linking to you. And a useful website should link to other good
resources, for this is what makes the web tick. Basically, the more
good sites that link to you, the higher your ranking will be. The best
links to have are from Yahoo and Open Directory, which you already
have. The next best links pointing to your site are from other sites
with high rankings, preferably on the same topic as your site. Use the
Google Toolbar to see the ranking of other sites. Try and find sites
that are not your opposition, but are complementary to your site. Do
not get listed on FFA search engines, or any scheme designed to
improve your ranking by using some trickery of clever plan - Google
knows most of them and can penalise your site.
PAGES: The more pages your site has, with more info on them, the more
Google will like your site.
KEYWORDS: The keywords that searchers use to find a site like yours,
need to appear on your web pages. Try and place them in the title,
description, and H1 tags.
Apart from the above, there aren't really any "tricks" to attaining a
high ranking. Just make your site the best it can be, and they will
come.
Regarding search engine gurus, the web is full of them. Over a 1000
pro services are listed at Google Directory:
http://directory.google.com/Top/Computers/Internet/Web_Design_and_Development/Promotion/Search_Engine_Submitting_and_Positioning/Submitting_Services/Premium_Services/
I haven't ever used one. I have been asked to help others with SEO
(search engine optimization), but it doesn't interest me. But if I
did, the optimization would definitively include rewriting web pages -
if any service doesn't do this, I wouldn't trust them. If possible,
pay only for results. Long term results... it is easier to get a high
ranking for a month or two and then get penalised or dropped from the
index. Ask for in-depth info on exactly how they are going to achieve
the high ranking - many will just plan to use Overture or eSpotting.
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