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Q: Percent of internet users who turn cookies off ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Percent of internet users who turn cookies off
Category: Computers > Internet
Asked by: austintex-ga
List Price: $30.00
Posted: 20 Apr 2005 10:48 PDT
Expires: 20 May 2005 10:48 PDT
Question ID: 511835
I am looking for the lowest published estimates from 1998-2000 of what
percent of people turn cookies off.

Request for Question Clarification by bobbie7-ga on 20 Apr 2005 12:24 PDT
Austintex,

I found out that ten percent of all internet uses turned off their
cookies. This is from an authoritative source dated May-June 2000. The
same source also states that the percentage of new users who block
cookies is too small to accurately evaluate.


I also found an article from April 2001, that?s states that cookies
are rejected by users 0.68 percent of the time.

Would links to the above material meet your needs?

Thanks,
Bobbie7

Clarification of Question by austintex-ga on 20 Apr 2005 12:45 PDT
Yes, that would be good as long as it is an "authoritative source"
(e.g. academic article, published report, press release, etc.). Thank
you. Good job.
Answer  
Subject: Re: Percent of internet users who turn cookies off
Answered By: bobbie7-ga on 20 Apr 2005 13:30 PDT
Rated:5 out of 5 stars
 
Austintex,

The source of my information is The Internet Life Report.
"Trust and privacy online: Why Americans want to rewrite the rules."
For release at 10:00 p.m. Eastern on Sunday, August 20, 2000
Survey taken May-June 2000
The Pew Internet & American Life Project ( http://www.pewinternet.org/ )


Download the complete report here (29 pages):
http://www.pewinternet.org/pdfs/PIP_Trust_Privacy_Report.pdf


10% of internet users have set their browsers to reject cookies.

Excerpt from page 3:
?56% of Internet users cannot identify the primary online tracking
tool. It is called a ?cookie,? and it is a text file that is placed on
a user?s computer by a Web site to help track that user?s browsing
activities. Despite Americans? high anxiety about being monitored
online, only 10% of Internet users have set their browsers to reject
cookies.?


Just 10% of all Internet users have set their browsers to reject cookies.

Excerpt from page 8:
The rise of third-party ad networks has raised the issue of cookies to
prominence in legal and policy-making circles. But fewer than half of
Internet users are aware of cookies. Eight in ten Internet users (79%)
think it?s common for Internet companies to track Web activities, yet
only 43% of Internet users know that creating cookies is the way this
is done. Of those who can identify cookies, just 24% set their
browsers to refuse cookies. That means just 10% of all Internet users
have set their browsers to reject cookies."


The percentage of new users who block cookies is too small to accurately evaluate. 

Excerpt from page 16: 
?New users are less likely than Internet veterans to know what a
?cookie? is. Among tose who know what a cookie is, veteran users are
the most likely to set their browser to accept them ? 72% of users
with three or more years of experience allow Web sites to track their
activities using cookies, compared to 55% of users with two or three
years of experience. The percentage of new users who block cookies is
too small to accurately evaluate.?
http://www.pewinternet.org/pdfs/PIP_Trust_Privacy_Report.pdf


========================

According to WebSideStory, a leading provider of on-demand digital
marketing services, in a sampling of over 1 billion page views, they
found that cookies were only rejected by Internet users 0.68 percent
of the time.
Excerpt:

?Despite the publicity surrounding online privacy, it appears that
Internet users are not too concerned about cookies.

(?)

In a sampling of over 1 billion page views, WebSideStory has found
that cookies were only rejected by Internet users 0.68 percent of the
time.

WebSideStory analysts say that their study indicates that cookies are
just not a concern for Internet users.?

NUA Internet Surveys : April 04 2001
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905356629&rel=true

About NUA
http://www.nua.ie/surveys/about/index.html

========================


Search criteria:
Cookies disabled OR rejected OR ?turned off? 1998..2000 percent

I hope this is helpful. 


Best regards,   
Bobbie7
austintex-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
Oustanding work.

Comments  
Subject: Re: Percent of internet users who turn cookies off
From: bobbie7-ga on 20 Apr 2005 14:07 PDT
 
Thank you for the five star rating, kind words and nice tip!
--Bobbie7

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