The source of my information is The Internet Life Report.
"Trust and privacy online: Why Americans want to rewrite the rules."
For release at 10:00 p.m. Eastern on Sunday, August 20, 2000
Survey taken May-June 2000
The Pew Internet & American Life Project ( http://www.pewinternet.org/ )
Download the complete report here (29 pages):
10% of internet users have set their browsers to reject cookies.
Excerpt from page 3:
?56% of Internet users cannot identify the primary online tracking
tool. It is called a ?cookie,? and it is a text file that is placed on
a user?s computer by a Web site to help track that user?s browsing
activities. Despite Americans? high anxiety about being monitored
online, only 10% of Internet users have set their browsers to reject
Just 10% of all Internet users have set their browsers to reject cookies.
Excerpt from page 8:
The rise of third-party ad networks has raised the issue of cookies to
prominence in legal and policy-making circles. But fewer than half of
Internet users are aware of cookies. Eight in ten Internet users (79%)
think it?s common for Internet companies to track Web activities, yet
only 43% of Internet users know that creating cookies is the way this
is done. Of those who can identify cookies, just 24% set their
have set their browsers to reject cookies."
The percentage of new users who block cookies is too small to accurately evaluate.
Excerpt from page 16:
?New users are less likely than Internet veterans to know what a
?cookie? is. Among tose who know what a cookie is, veteran users are
the most likely to set their browser to accept them ? 72% of users
with three or more years of experience allow Web sites to track their
activities using cookies, compared to 55% of users with two or three
years of experience. The percentage of new users who block cookies is
too small to accurately evaluate.?
According to WebSideStory, a leading provider of on-demand digital
marketing services, in a sampling of over 1 billion page views, they
found that cookies were only rejected by Internet users 0.68 percent
of the time.
?Despite the publicity surrounding online privacy, it appears that
Internet users are not too concerned about cookies.
In a sampling of over 1 billion page views, WebSideStory has found
that cookies were only rejected by Internet users 0.68 percent of the
WebSideStory analysts say that their study indicates that cookies are
just not a concern for Internet users.?
NUA Internet Surveys : April 04 2001
Cookies disabled OR rejected OR ?turned off? 1998..2000 percent
I hope this is helpful.