What is the size of the North American trade magazine market, ad
dollars, # of magazines, # of magazines above 100,000 circ., top 20
publishing companies, # of trade shows and Web sites associated with
this market. What # of publishing companies control 80% of this market
by revenue?

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Request for Question Clarification by claudietta-ga on 10 Aug 2002 12:31 PDT

Dear Geofp,

I was able to find you the following information:
1) Size of US trade magazine market 
2) size by ad dollars, 
3) top 11 publishing companies, comprising >50% of the market
-------plus--------
4) size of market by trade show dollars
5) readership (millions)
6) age/sex distribution of readership
5) growth rates (advertising/circulation)
6) revenue projections and growth to 2004
7) top 30 trade magazines ranked by revenues

Not found

# of magazines,  
# of magazines above 100,000 circ. 
# of trade shows 

Let me know if the information found thus far will satisfy your request.
Also, please clarify what types of web sites you want e.g. trade associations, etc.

Claudietta

How important is North America versus Europe and North America, given
how much the markets have in common? The reason I ask is that, for
example, one of the larger trade publishing groups -- Cahners -- is
now owned by Reed Elsevier, a European concern. So while the titles
may be available in or even directed at the US and Canada, they will
also be available in Europe, where their headquarters resides.

Here is a link to Reed Elsevier's 135 titles: 
http://www.reedbusiness.com/index.asp?layout=productsMain

Penton Media is another large trade publisher: here are the books they
produce.
http://www.penton.com/cgi-bin/search/publications.pl

As for market size and dollar amounts, all these magazines get their
numbers audited by ABC (www.accessabc.com) or BPA (www.bpai.com).

Hope this helps.