What is the size of the North American off-road motorcycle industry?

Dear RGFletch,

The off-road (sportsbike; dirtbike) industry was estimated to be 23%
of the total motorcycle retail sales, or $5.75 billion per year in the
US, for 2001.  The motorcycle industry is estimated to be $25 billion.


Other relevant information found is listed below:

2001 Sales Growth Rates (over 2000) By Segment
CRUISER       17.60%   
SPORTBIKE     17.84%   
TRADITIONAL   12.99%   

2001 Sportbike Sales By Brand
TRIUMPH     2,271 - 2.03%
DUCATI      2,604 - 2.33%
KAWASAKI   19,050 - 17.04%
YAMAHA     20,702 - 18.52%
HONDA      27,598 - 24.69%
SUZUKI     36,105 - 32.30%
BMW           548 - 0.49%
APRILIA     1,135 - 1.02%
BUELL       1,761 - 1.58%

Let me know if you need clarification on these numbers. I hope this is
what you were looking for,

Claudietta

Also look into for more market information
http://www.dealernews.com/dealernews/
http://www.ai-online.com/


Sources
1) Evolution : 2002 Market Forecast;market for motorcycles and
ATVs,Dealernews, February 2002.
2) 2001 Market Recap : There It Is!; US traditional or standard
touring motorcycle market size and top seven brands by forecast
new-vehicle sales in units for 2001, with each brand's percent market
share; Dealernews,January 2002
3) Terrorists Be Damned!, US dirtbike market size and top five brands
by forecast sales in 2001 in units, with each motorcycle brand's
percent market share

---

Clarification of Answer by claudietta-ga on 14 Aug 2002 01:32 PDT

Complete Source

3) Terrorists Be Damned! US dirtbike market size and top five brands
by forecast sales in 2001 in units, with each motorcycle brand's
percent market share; Dealernews; November 2001

Also, look into the industry's major associations for more information

Industry public awareness entity:
http://www.motorcycles.org/home.htm

Industry's major association:
Motorcycle Industry Council 
http://www.mic.org/_index.html

Search keywords
Ranking 
Industry forecasts 
Market share 
Market size 
Dirtbike
Sportbike
Top brands
Sales 

I hope this helps,
Claudietta

INDUSTRY RESEARCH ,  Dealernews, 08932522, Aug2000, Vol. 38, Issue 8

This article provides an analysis and forecast sales, with a section
on "dirtbikes" , though does not specify geographically whether North
America or U.S. There is also a difficulty with some motorcycles being
sold as dual use, off-road and street.

Some of the data in this report came from the Motorcyle Industry
Council, which may be able to provide you with more information,
though not available from it's web site.

http://www.mic.org/_index.html