Where did the saying "go to the freezer, get the box" originate?

"Go to the freezer, get the box" comes from a Round Table Pizza commercial.

"When I was younger, there was a radio commercial for Round Table
Pizza, where the manager of a Round Table was interviewing a guy that
had worked for another pizza place. When he was asked about how to
make pizza dough, the guy said, 'Go to the freezer, get the box.'

Toppings? 'Go to the freezer, get the box.'

Sauce? 'Let me guess, go to the freezer, get the box?' 

'No. Go to the kitchen, get the can.'

(It helps to do the lines in a monotone.)

My life, it seems, consists of people in a 'go to the freezer, get the
box' mentality. Go from task A to task B, and repeat. Ignore
everything else, just perform your task."

J. Souza's Weblog
http://jsblog.san-leandro.com/index.php?m=200308

"Go to the freezer, get the box... 
 That was an ad for a pizza restaurant a few years ago."

Bob Vila: Go to the freezer, get the box
http://www.bobvila.com/wwwboard/messages/21728.html

"The package-add stuff works well for me, kinda like that old pizza
commercial, 'go to the freezer, get the box', but alas like the
commercial, NetATalk is a bit more like making a real pizza."

Dnull: BSD News Archive 
http://www.dnull.com/bsd/oldnews/bsdnew92171.html

Google Web Search: "go to the freezer get the box" pizza
://www.google.com/search?hl=en&q=%22go+to+the+freezer+get+the+box%22+pizza

I hope this is helpful. If anything is unclear or incomplete, please
request clarification; I'll be glad to offer further assistance before
you rate my answer.

Best regards,
pinkfreud

Awesome!  Yep, now I remember...thanks.