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Subject:
Broadcast Fax and e-mail Law
Category: Business and Money > Advertising and Marketing Asked by: lilhelp-ga List Price: $20.00 |
Posted:
06 May 2005 09:49 PDT
Expires: 05 Jun 2005 09:49 PDT Question ID: 518515 |
I would like to an update on the current law regarding what permission is required to send both e-mail and fax advertisements. My potential recipients are association members. The membership application had previously asked for both fax and e-mail information and then had a checkbox to check if the person did not want to receive information. Is this enough or should I get more explicit consent? What are the current rules for non-members of the association or those we have no current relationship with? I found this previous question to be helpful but it's a little dated. http://answers.google.com/answers/threadview?id=331323 |
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Subject:
Re: Broadcast Fax and e-mail Law
Answered By: wonko-ga on 06 May 2005 10:28 PDT |
The CAN-SPAM Act regulates commercial e-mail. While you can send e-mail to anyone, there are specific requirements regarding how you obtain e-mail addresses, how the e-mail must be formatted, the availability and functionality of an unsubscribe feature. Here are links to two articles from the Federal Trade Commission that provide the detailed requirements: "The CAN-SPAM Act: Requirements for Commercial E-mailers" http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm "'Remove Me' Responses and Responsibilities: E-mail Marketers Must Honor 'Unsubscribe' Claims" http://www.ftc.gov/bcp/conline/pubs/alerts/remvalrt.htm There are also additional state laws: "Spam Laws: United States: State Laws: Summary" By David E. Sorkin (2005) http://www.spamlaws.com/state/summary.shtml "Under United States law, it is unlawful "to use any telephone facsimile machine, computer, or other device to send an unsolicited advertisement" to any "equipment which has the capacity (A) to transcribe text or images (or both) from an electronic signal received over a regular telephone line onto paper." The law allows individuals to sue the sender of such illegal "junk fax" or (arguably) "junk email" for $500 per copy. Most states will permit such actions to be filed in Small Claims Court." "Broadcast Fax and Junk E-mail Illegal" http://www.markwelch.com/faxlaw.htm Sincerely, Wonko |
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