Hello,
I am making a couple of assumptions that may be wrong.
You hold the meetings at business schools, but the meetings are not
intended specifically for the students (you ask about marketing them
to a broader public).
"Networking" is your expression for a presentation or a podium
discussion, at which the company presents itself, its services
probably (rather than products) in a low key manner by letting senior
people discuss "human resources or leadership issues" in an
informative way that reveals their expertise and the company's
strengths, at the same time gathering feedback, maybe new customers.
If these assumptions are wrong, please explain.
Two points:
Morning meetings and evening meetings will appeal to different groups of people.
Commuters probably can't change their schedules so easily to attend a
morning meeting, whereas they could stay in town longer in the
evening.
Some people just shouldn't be talked to before 9 am.
"Networking" to me describes a meeting which allows - or enhances -
the opportunity for mutual, informal communication, also among the the
attenders, not just between the hosting company and them (the
situation I am assuming).
If my assumption is wrong, then an evening meeting with the
possibility for the attenders to continue their discussions, either by
allowing the meeting to continue or by their doing so after the
meeting, if they wish.
A morning meeting precludes this kind of networking. On the other
hand, if you don't want this to happen - uncontrolled discussion -
then evening meetings might not be such a good idea. |