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| Subject:
Time spent with internet advertising
Category: Computers Asked by: julesshoes-ga List Price: $20.00 |
Posted:
10 May 2005 06:05 PDT
Expires: 09 Jun 2005 06:05 PDT Question ID: 519933 |
Does anyone know how long an internet browser spends looking at banner advertising and is there any research to validate these figures? |
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| Subject:
Re: Time spent with internet advertising
From: encryptionbird-ga on 10 May 2005 11:44 PDT |
There is nobody who knows for sure how much time a internet browser looks on a banner ad, but i found this information. A banner is clicked on about 4-6 percent of the time shown on a website, and up to 17 percent. http://www.academploy.com/banfaq.cfm#ratios ----- Local online spending growth will be 46 percent higher in 2005 than 2004's $2.7 billion. That sum represents a 28 percent increase over 2003 spend. http://www.clickz.com/stats/sectors/advertising/article.php/3494561 ----- 12% of the people remember a banner ad from a Web site. 10% of the people remember a TV ad. http://www.why-not.com/company/stats.htm |
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