Are there more niche brands in business-to-business markets? how would
you define a niche brand and what makes it different/unique to other
types of brands and market conditions? this might need to refer to the
consumer behaviour literature and other knowledge. any marketing
knowledge apply for it? you might need to argue on this. thanks

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Clarification of Question by swkd-ga on 11 May 2005 07:49 PDT

Hi, I will be appricated if possible to get some information to
support and argue, as well as provide a emphasis on analysis or
explanation. thanks