I will be running ad in a direct mail advertiser that will go to
50.000 homes and I want some help with the ad if you can. I will have
1/3 of a page to get my point across. I will layout what I have come
up with
so far and if you can help improve on it that would be great. Let also
say if you know of a better way for me to get the word out for my
particular field that would be helpful. let me start off by stating
what we offer. We specialize in all thing audio/video - home theater
installations. In this particular ad I will be promoting the Kameleon
8 universal remote control we will program it for the customer and
show them how to control it. Here is what I have so far.

Free Home Theater Evaluation with every purchase.
We teach this remote to control your equipment then teach you how to
control the remote.
Great replacement for lost or broken remotes as well.
Excellent Reviews from ZDnet and PC magazine.
Needed more Certified Home Theater Technicians, Back Ground Check Is Mandatory.
Email: oneforallremote@mac.com

I will have a picture of the Kameleon 8 running sideways above 6
remotes it replaces.
I feel that the line requesting Technicians would help instill the
impression of higher demand for product plus safety concerns one might
have.

Thanks Chris

Hello Chris: 

I would very much like to help you with this ad you are designing. I
have had some experience with marketing for technology products. I
think that our interaction on this question will be a back-and-forth
process, requiring a few clarifications by you. I hope you are willing
to work that way.

Step #1: Clean up what you've got. 
I've edited the first draft of what you've written so that the
language/spelling/grammar is correct:

***************draft 2************************
Free Home Theater evaluation with every purchase.
First we teach the Kameleon 8 remote to control your equipment - then
teach you how to control the remote.
A great replacement for lost or broken remotes as well.
Excellent Reviews from ZDNet and PC Magazine.
We need more Certified Home Theater Technicians, Background Check is mandatory.
Email: oneforallremote@mac.com
**********************************************

Step #2: Some New Material

I know you've got limited space, but I think you need some additional
(or better) material to describe the product and your service. Let me
know which phrases below you prefer and I'll try to work them into the
overall ad.

First, we're going to need some more catchy phrases describing what
this remote is about. I've researched the product on the Internet and
have a couple of suggestions:

* Kameleon 8 - the LCD screen magically changes to show only the
buttons you need right now!
* Tired of multiple remotes with dozens of confusing buttons? Kameleon
8 - the One Easy remote to replace them all!

Also, I think you need to make more fuss over the fact that you are
offering customized service here (i.e., programming the remote for
customers). A couple of suggestions:

* Best of all - our trained, certified, bonded (?) technicians will
program the Kameleon 8 for your home theater and then show you how to
use it.
* No learning curve! Our technicians set up the remote for your
specific needs and train you to use it.

Step #3: Some questions

Please answer the following questions for me:

* What type of publication(s) will the ad be running in? What type of
people read these publications? The ad should be customized to the
market it is approaching.

* How much space do you feel you will have for text once all the
pictures are placed in the ad? Do you think the overall number of
words that you put in Draft 1 is all that will fit in the final ad?

* Are your clients supposed to reach you by email or is that address
meant for potential employees only? That's confusing right now. In
fact, you might want to consider separate contact details for the two
things - looks more professional. Maybe oneforallremote@mac.com and
jobs@mac.com....?

Thanks! Looking forward to hearing back from you. 

websearcher

Search Strategy (on Google):
* Kameleon 8

---

Request for Answer Clarification by ease99-ga on 16 May 2005 14:01 PDT

The publication is the Northshore Connection based on the northshore
of New Orleans, formerly known as Better Homes And Bargains it is
similar to www.clippermagazine.com. the magazine is suppose to be
mailed out to middle to upper class homes. The coupons in the magazine
is why people look through it at all, that is why I have the Free Home
Theater evaluation with every purchase.
 I hope I have a little room for a couple of your suggestions they sound great. 
I have taken your advise on the email account htjobs@mac.com is all I
could get but at least it is different.

---

Clarification of Answer by websearcher-ga on 16 May 2005 18:41 PDT

Thanks for the clarifications, Chris.

I'm glad you liked my suggestions. Given what you've told me I would
suggest the following as a possible final text for your ad:

***************draft 3************************
Kameleon 8 - the LCD screen magically changes to show only the
buttons you need right now! 
Tired of multiple remotes with dozens of confusing buttons? Kameleon
8 - the One Easy remote to replace them all!
Excellent Reviews from ZDNet and PC Magazine.

For a limited time - Free Home Theater evaluation with every purchase.
No complicated learning curve! Our trained, certified technicians set
up the remote for your specific needs and train you to use it.
Email: oneforallremote@mac.com

We need more Certified Home Theater Technicians, Background Check is mandatory.
Contact us at htjobs@mac.com
**********************************************

If it could all fit, that would be great! 

I've separated the three main sections of the ad with blank lines
above. If you could somehow have spacing or horizontal lines between
the sections, I think that would help separate out the important
points. As well, perhaps you could get them to run the request for
technicians at the very bottom of the ad - in one long line under the
pictures as well as the rest of the text. I think that would work
best.

Good luck!

websearcher

Quick response, I am happy with the information you have supplied to
me and think it will make a difference.
 If this does well the next specialty I may get into could be the wall
mounted LCD flat panel monitor dressed out to look like a real salt
water aquarium. I want to see if the consumer could be fooled into
thinking it is real. I welcome comments concerning demand for such a
idea.