1. I would like to know how much marketing dollars etrade put into its
initial launch?
2. and how much it has spent on marketing since. 
3.What has its market share been, year over year since its launched?
4. who are the current leaders in the online trading industry? 
5. My assumption is that they have steadily lost market share. Is
there an insightfull article that defines why that happened?

Im asking these questions as part of a market research that will allow
me to point to etrade and its failure to properly market and therfore
own the online trading category. I realize that the questions are many
and dificult. I will thereofre pay partially for partial answers. My
dealine on this is Monday eve. 7pm PST. Thank you.