When person wants to become an entrepreneur and start a company for
the first time, what are they searching for and what keywords should I use
to make my site attactive to them?

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Clarification of Question by myquestion_uk-ga on 20 May 2005 13:12 PDT

The websites that I am marketing are www.HowToBeAnEntrepreneur.com and
www.MillionaireMBA.com. The product I am selling is an 8 week audio CD
(or MP3) training course, which is built around acutal interviews with
25 award-winning entrepreneurs.

The market is a very fragmented market, as anybody may want to be an entpreneur.

The product is aimed at aspiring entrepreneurs who want to start their
own company, leave their current job, or follow their dreams. The 25
featured entrepreneurs team the mindset which is common to all
self-made millionaires.

We find that existing business owners also buy the course and find
inspiration and advice for the featured entreprenerus.

Any advice on how to find aspiring entreprenerus (google adwords,
keywords, etc) is appreciated.

Regards, Richard

All right, Richard, 

You're getting a lot of comments with broad, general information.

They're right. It's a big subject - and that's why the Search 
Engine Optimization folks make so much money. 

But here's an interesting new tool that you can use to 
find out what terms companies that are already successful 
in this marketplace are buying. 

www.googspy.com

Put in the URL of one of your competitors. 

It will tell you for what search terms that site comes up in the
top 10. 

It will tell you who their competitors are.

And it will tell you what Google search terms tbey are buying. 

By looking at the source code on those sites, you can see what
search terms they've optimized their pages to attract. 

Or you may search on a phrase - for instance: get rich
http://googspy.com/SearchTerm.aspx?id=285655

Play with this. Use your imagination. 

It will save you a fortune in wasted ad buys.

Like it?

best wishes,

Your TaxMama-ga

Good answer - something new and different I had not known about.

You would like to make your company attactive to who? Costumers,
Investorts, web client,...
I need more information.

This is a a broad subject, so will try to condense this. You need to
narrow down your question. What product are you marketing? Do you have
the energy which is required?

Personally, I have been an online programmer for 4 years and seen
entrepeneurs dissapear within one day. As an online entrepeneur, you
will not get results with in one day unless you pay for advertisment.

P.S. Is this business online  or offline?

(1) The first answer assumes the person doing the search knows what
information is needed and is therefore already focused in the search. 
To meet this type of person, I recommend you do standard online site
optimization so your site will already be ranking high in the search
results for all potential clients looking for your goods and/or
services.
(2) The 2nd type of searcher is the more likely, they don't know what
they need or aren't even searching.  This requires raising awareness
of need more than it does finding a way for them to find you.  This is
a totally different approach to growing business than what is done in
site optimization and requires a better understanding of the potential
customer and where the customer is likely to frequent assuming the
potential customer is oblivious to needs that might overlap your
offering.

First part of your question:
What are the keywords or search terms for my business
-------------------------------
OK!

This is a vast subject. I am going to give you some pointers, and you
should be able to take it from here.

The starting point for research search terms is your own experience,
books, magazines about the subject. In your case, you want to reach
aspiring entrepreneurs. So my initial guesses would be: "start
business", "incorporate", "business plan", marketing plan",
"franchises", "buy business", "business for sale" etc.

From your initial list, you can visit several websites  that provide
tips for search terms based on an initial list that you compile. I
have 4 suggestions:

Google
https://adwords.google.com/select/main?cmd=KeywordSandbox 

Overture
http://inventory.overture.com/d/searchinventory/suggestion/

Trellian
http://www.prioritysubmit.com/research.html

Wordtracker
http://www.wordtracker.com/

Based on the results of these sites you will have an extensive list of
keywords to target. You will also know what are the most and least
popular search terms related to your business.

--------

Second part of your question:
How to make your site attractive to them?
------------------------------------

Focus on creating content that is truly useful to your audience. If
you were looking to start a business, what type of articles,
information, or help would you be interested?

Trust me on this: If you create great content, you will get customers,
keep them and sell to them. People will link to your site, for free
and your traffic will skyrocket.

If you create a page whose content is bad, you may even get some
search engine traffic for a short period of time, but it will not
stick, and your visitors will leave your site immediately upon
arriving there.

Focus on helping people, create great sites, the results will follow.

If you have any more questions please let me know. I have a PPT
presentation on keyword research that I may share with you.

I hope this helps.