Greetings! While not able to answer your question to my satisfaction,
I did discover a few leads for your perusal. You may be able to
ascertain your own rough statistics from the information I discovered.
From "RIAA Releases 2001 Consumer Profile"
"Jazz and Classical music increased their standing in the market
slightly with 3.4 percent of all music items purchased being in the
Jazz genre, while 3.2 percent of music items were Classical music."
Online Radio Listenership Doubles in US (radio listening survey):
"The report found that visitors to radio Web sites are most interested
in accessing information on community events (70 percent), concert
information (69 percent), information on titles and artists (61
percent) and listening to the station (59 percent). Listeners are also
interested in accessing information on advertisers' products (53
percent), printing coupons from advertisers (48 percent), buying
products and services directly from the station Web site (42 percent)
and linking to advertisers' Web sites (40 percent).
Internet usage is highest among core listeners of alternative rock (91
percent), chart music (68 percent), classical music (68 percent),
religious music (54 percent). This is followed by adult contemporary
(52 percent), news/talk (50 percent), oldies (49 percent), rock (48
percent), jazz (46 percent) and country music (33 percent)."
I hope this information assists you in your quest.
SEARCH TERMS AND LINKS:
"consumer demographics music" Google search
://www.google.com/search?hl=en&ie=ISO-8859-1&q=consumer+demographics+music
US Consumer Trends (reports from 1996-2001 - might be used by you for
comparison in trends by year)
http://www.riaa.org/MD-Cons-3.cfm
Recording Industry Association of America press release "RIAA Releases
2001 Consumer Profile"
http://www.riaa.org/PR_story.cfm?id=512
peoplesound.com (page here is to request information on consumer
demographics)
http://www.peoplesound.com/b2b/information/index.htm
Online internet surveys, demographics, statistics and market (I used
this site to search "classical music" and found the radio listening
page)
http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=48
Online Radio Listenership Doubles in US (listening habits - radio)
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905354696&rel=true
"music industry demographics" Google search
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=music+industry+demographics
Marshall Online - music industry (many, many links here)
http://www.marshall.usc.edu/web/Library.cfm?doc_id=2025
Arts Journal articles concerning classical music industry and other
classical industry topics (a Marshall link)
http://www.artsjournal.com/issues/deathofclassical.htm |