EXAMPLE: "SEMA", Specialty Equipment Manufacturers Association,
Diamond Bar, CA, SEMA.ORG; I have not contacted SEMA this Sunday
afternoon, but when I do on Monday, I will ask price-&-availabiltiy
(to members, to non-members) of their membership list. That's a
time-consuming process, therefore, my GOOGLE QUESTION is: where
[EXCLUDING SIC-based list-vendors] can I more quickly buy such lists
of business-to-business, industry-chosen, DISTRIBUTOR/MANUFACTURERS? |
Request for Question Clarification by
pafalafa-ga
on
22 May 2005 18:15 PDT
leroisoleil-ga,
I'd like to ask for a bit of clarification on what, exactly, you're for in a list:
--Is this a mailing list (name, title, address) or for some other
purpose? If not for mailing, what type of information is needed in
each record?
--Do you want to mail to companies or to individuals within companies?
That is, do you want a single contact within, say, ABC Manufacturing
Co? Or as many individuals within ABC manufacturing as you can find?
--What types of contacts? Corporate? Plant floor? Sales? IT? HR?
The better we can understand what you need, the better the chances we
can get you just what you need.
Thanks,
pafalafa-ga
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Clarification of Question by
leroisoleil-ga
on
23 May 2005 08:47 PDT
Hello, Pafalafa-ga, it has been awhile (Nov 2004?) and I am glad to
connect with you again. CLARIFICATION: mailing list, addressing
presidents (alternatively, VP Marketing) of firms whose sales =>$3
million, =< $100 million, to solicit the work to print their catalog.
The punchline, the essence, [EXCLUDING SIC-based list-vendors,
EMPHASIS INTENDED] of the question is that, "...for our puposes..."
(that's intended to be a Politically Correct phrase, Pafalafa), the
process of list vendors does not likely include asking any question
similar to "what is the page-count and quantity of your press run?",
nor for that matter does it include getting answers, eg, president's
name, which are much more frequently true than not. IN CONTRAST, some
trade journals create their own industry-specific versions of Fortune
magazine's "FORTUNE FIVE HUNDRED", and, at minimum, a subscriber list.
Subscribers (or membership) bear a higher correlation to reality than
surveys.
SO: for better understanding of what I need, one answer could be "You
can engage the firm of "... & Associates" to phone all these trade
journals and ask what you would ask, price-&-availability" (which
would be OK-fine); or to be more 21st-Century/Orwellian, "Here's a
company which sells trade-association membership data, including size,
address, pres' name, marketing-person's name."
Each of these lists will be winnowed-down here, and a system-net-cost
per [SELECTED] target over, say again over, a dollar would be a
bargain.
|
Request for Question Clarification by
pafalafa-ga
on
23 May 2005 16:39 PDT
leroisoleil-ga,
Hello again.
There's a service that I became aware of not that long ago which -- to
my mind -- is turning out to be one of the best sources of lists that
I know of. I plan on making much more use of it in the future, but
I'll let you be the first to get in on the discovery.
The company is called Catalog Age. I searched their site for lists
having to do with [ manufacturers ] and here's what I came up with:
http://snipurl.com/f3hr
This is a list of lists -- several thousand, actually -- that all
focus in one way or another on manufacturers. Two that stand out are:
http://listfinder.catalogagemag.com/market?page=research/datacard&id=105229
AAA - MANUFACTURING INDUSTRY EXECUTIVES
and
http://listfinder.catalogagemag.com/market?page=research/datacard&id=101724
BUSINESS TO BUSINESS MANUFACTURING EXECUTIVES
Suggested Usage
BUSINESS CATALOGS, OFFICE SUPPLIES, BUSINESS PUBLICATIONS, TRAVEL,
APPAREL, FINANCIAL SERVICES, SEMINMARS/CONFERENCES, INSURANCE AND ALL
MANUFACTURING RELATED OFFERS.
There are many, many others, some of which are particular to specific
industry segments, such as Chemical Product Manufacturing Executives.
I wouldn't be surprised if some of their data comes from, e.g., trade
association memberships, but I don't know this for a fact.
Each list is from a different company. However, my experience has
been that these lists tend to be highly accurate and up-to-date, with
only a very small return rate due to incorrect addresses. Most of the
companies will gladly give you statistics on the return rate, and may
even offer a guarantee in this respect.
Let me know if this looks like it would meet your needs. And if it
doesn't, also let me know what you see as the shortcomings here, and
what sort of information would better suit you.
Thanks,
paf
|
Clarification of Question by
leroisoleil-ga
on
26 May 2005 09:55 PDT
Thank you, pafalafa-ga, but no: no, this does not meeet my needs. Its
shortcoming is two-fold. One shortcoming is that my doctor has given
me only two hundred years left to live, and as the days dwindle down
to a precious few, I have no opportunity to examine "thousands" of
lists; and with neither (a) examination, nor (b) the logical voltage
of having great certainty as to how any one list has come into
existence, I cannot use it.
CLARIFICATION: I subscribe to the publication you reference; and to
its sister, "Direct"; and I have advertised in "Catalog Age" (but no
longer do). Surely if I were selling pre-teen clothes then I would
have a sharper interest but its value -- and, I have come to
believe, its methods -- are much higher for those who wish to
address consumers. The depth of information for a consumer list of
large quantities of people need not be so certain as that I wish.
EXAMPLE: (a) postulated age-&-sex; (b) buying pattern of zip code;
more than half-way home. My targets must be far fewer in number;
must be somehow-organic in profile; and have little geography in
common; and the estimate of their buying power must be based on some
algorhythm in which I have a high measure of confidence.
I am on vacation; but this clarification will carry, I hope, the sense
that I am eager to gain a workable answer.
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