You asked if your ad was appropriate, since it hasn't been very
successful. But your question pretty much answers itself: if an ad
is not successful, it's not appropriate. You need to find some other
approach to generate the leads you are looking for.
You did not say where you had posted the ad, and that certainly worth
some attention on your part. If you are confident that the ads were
posted at the right venues, then this is probably not a further
concern. However, if you are not sure whether or not they were posted
at the best sites, you may want to do some further research, or even
post a separate question here at Google Answers to help identify the
best sites for your needs.
As for the language of the ad itself, it can be considerably improved:
"I am looking to meet focused intelligent online researchers who have
expertise in using search engines for information for casual and
part-time paid employment. If you meet the criteria and want to find
out more please contact us at @ http://www.techages.com/contact.htm we
will then provide you with more details.
<<I am looking to meet ...>>
I don't think you're looking to *meet* anyone. As worded, this sounds
like a vaguely salacious personal ad. You want to *hire* someone, so
just come out and say so.
<<...researchers who have expertise in using search engines for information >>
Huh? This comes close to not saying anything, really. Anyone using a
search engine is using it "for information" of one sort or another.
This description is far too vague in terms of letting people know
what, exactly, you are looking for.
<<...for casual and part-time paid employment>>
Again, "casual" sounds more like a personal ad than a job ad. And
"part-time paid employment", though descriptive, begs for a bit more
information. Employment to do *what*? What sort of hours? What sort
of salary?
<<If you meet the criteria...>>
What criteria...?
<<contact us at @ http://www.techages.com/contact.htm>>
Good idea, but the web site itself only adds to the confusion, I'm
afraid. More on this a bit later.
<<If you are not interested but feel you could point me in the right
direction your advice would be appreciated..>>
This just sounds like you are not sure what you want, who you're
after, or how to go about getting it -- it doesn't inspire confidence.
I can't offer you alternative wording for the ad, since I don't really
know what sort of workers you are looking for. However, here's a try
at an ad for a make-believe job -- perhaps you can use this as a model
for an ad of your own, by changing some of the language wherever
appropriate:
==========
TECHAGES.COM, a dynamic site design and software programming firm, is
looking to hire 3-5 part-time experienced researchers for remote (work
at home) research work. Candidates should have expertise in the
following areas:
--a sophisticated understanding of internet searching, especially use
of general and specialty search engines to construct expertly-crafted
searches for locating hard-to-find materials on the general web as
well as the invisible web.
--familiarity with -- and access to -- private sector data sources,
such as Lexis-Nexis, Factiva, Ebsco and Proquest.
--demonstrated expertise in preparing concise, well-written research
reports, combining text, search results and graphics.
Starting salary is $25/hour; salary increases will be considered after
the first 100 hours of assignments are completed. Visit
http://www.techages.com/contact.htm for additional information.
==========
An ad along those lines would, I suspect, generate more response than
your initial effort.
Having said that, though, it could well be that prospective candidates
visiting your site will still be confused about the nature of your
company and the type of work you have in mind. For instance, your
site describes its software business this way:
-----
Software Development
Customers provide us with basic specifications and we perform thorough
research on the subject to come up with an acceptable solution.
-----
I'm afraid this description also suffers from an inherent vagueness
that can damage the credibility of the company, as far as a first time
visitor to your site is concerned. You should make sure that as
prospective job candidates visit Techages.com for the first time, that
they are receiving clear-cut contact information, and any additional
information that you can provide about the job(s) that you are
offering.
I hope this feedback is helpful to you. However, before rating this
answer, please let me know if there is anything else that you need.
Just post a Request for Clarification, and I'll be happy to assist you
further.
All the best in your ventures.
pafalafa-ga |
