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Q: Mapping companies and visualization marketplace; e.g., Pictometry ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Mapping companies and visualization marketplace; e.g., Pictometry
Category: Business and Money > Finance
Asked by: cshl-ga
List Price: $100.00
Posted: 24 May 2005 12:39 PDT
Expires: 23 Jun 2005 12:39 PDT
Question ID: 525131
I am interested in an assessment of the marketplace for mapping
companies, such as Pictometry (who today announced a deal with MSFT to
assist their search engine). I'd like to know who all is in the space,
how big they are, etc., all the basic industrial info you'd want on a
market and its suppliers. Also, any related or similar applications.
Answer  
Subject: Re: Mapping companies and visualization marketplace; e.g., Pictometry
Answered By: czh-ga on 27 May 2005 03:41 PDT
Rated:5 out of 5 stars
 
Hello cshl-ga,

This was a challenging but very interesting search project. It seems
that the mapping and local search market space is definitely heating
up. It is very difficult to define what is included in this industry
as well as what it should be called. You asked about ?mapping
companies? and the ?visualization marketplace? and ?related or similar
applications.?

Microsoft decided to partner with Pictometry because of its
capabilities in the oblique aerial photography market. The aerial
photography market is very fragmented with over 200 small companies.
Very few of them make over $5 million but the industry is projected to
grow. Microsoft chose Pictometry for their imaging capabilities
because of what Pictometry offers for Microsoft's implementation of
enhanced local search capabilities.

One might say that the industry you?re really asking about is the
local search market. Google, Yahoo!, AOL and Ask Jeeves are the other
significant players in this industry. The local search market has
multiple elements. Providing local results for content/shopping
searches for fixed locations is one possibility. Providing local
results for mobile locations is another. Providing yellow pages type
of information or directory assistance is one advertising channel.
Search related ad placement is another. All of the search services
competing in this area are looking at providing a rich, multilayered
experience by providing a variety of maps combined with aerial and/or
satellite digital photography. The capability to zoom in and provide
details is one of the differentiators.

One of the very interesting developments around the Google mapping
capabilities are the emergence of various add-on applications to
provide specific mapping services. Real estate for sale in the
neighborhood is a good example.

I?ve organized the material I?ve found into several categories to help
you make sense of this broad industry. I?ve included explanations of
the various fields/areas that are included so that you can continue
your explorations to whatever specialty attracts you. I?m including
several articles relating to the significance of the Microsoft
announcement you asked about. I?m also including links to some very
expensive market research reports that might be of interest. Even if
you can?t afford to buy them, the executive summary and table of
contents can frequently provide a good overview. In doing the research
I came across several consultants, portals, magazines and journals
that specialize in various aspects of the mapping, visualization and
search industries that should be very useful for continuing your
explorations on your own.

I?ve found a few articles that cited market size information. I hope
that these will be useful even if they cover only selective industry
segments.

This is an industry that is growing and changing. I trust that the
information I?ve found will be useful to you. Please don?t hesitate to
ask for clarification if any of this is confusing.

All the best for your projects.

~ czh ~


===================================================================
DEFINING THE INDUSTRY: MAPPING, VISUALIZATION, RELATED APPLICATIONS
===================================================================

http://www.eijournal.com/industry_directory.asp
Earth Imaging Journal

Industry Directory -- Companies
·	Aerial Imagery
·	Aerospace
·	GIS Software
·	Hardware/Peripheral
·	Hyperspectral Imagery
·	Image Compression Software
·	Image Processing Software
·	Image Storage Software
·	LiDAR Imagery
·	Mapping Services/Photogrammetry
·	Radar Imagery
·	Satellite Imagery
·	Stereo Viewing Systems
·	Topographic Maps/Nautical Charts/Art
·	Visualization Software/Models

***** These categories cover the mapping and visualization industries
you asked about along with the ?related and similar applications? you
requested.

-------------------------------------------------


http://www.geospatial-online.com/geospatialsolutions/article/articleDetail.jsp?id=101550&pageID=1
Mapping the Geospatial Community, Part One
Jul 1, 2004

Where do GIS users live and work? Where are the producers and sellers
of geospatial technology located? Is this market highly concentrated
within the United States, or is it widely dispersed? If concentrations
exist, where are these concentrations and what are the characteristics
of those locations? What kind of people are geospatial professionals?
In what kinds of neighborhoods do geospatial vendors locate?

Answers to these questions have regional, national, and global
implications. The spatial technology industry is poised to be a
$60-$100 billion market within the next decade (Corle 2004). The
Office of Management and Budget is working to place a value on the
contribution of geospatial technologies to the U.S. economy. The
Department of Labor (DoL) has identified spatial technologies as one
of three high-growth job markets (Sietzen, Jr. 2004). And according to
a recent report titled Geographic Information Systems: Markets and
Opportunities 2003, from Daratech Inc., in 2001 GIS software sales
drove more than $7.7 billion in total user spending on GIS software
and related hardware and services. Of this number, GIS services
contributed $5.4 billion, including $5 billion from noncore business
vendors/companies that do not develop GIS software products.

***** This is a long article that provides an overview of the various
mapping related technologies and industries as extrapolated from a
recent survey of the publication?s readership. It includes references
to market research reports and other industry statistics and provides
a good introduction to the exploration of this industry.

-------------------------------------------------


Mapping the Geospatial Community, Part Two
Sep 1, 2004

What types of people compose the geospatial community? In which
industry segments do such people work? What are their job
classifications? What broad sweeping statements can we make regarding
the geospatial labor force? In this month's Shop Talk column -- the
second installment in a series -- we address these questions.

-------------------------------------------------


http://gis.leica-geosystems.com/chain/print.asp
The Geospatial Imaging Chain

Capture ā Reference ā Measure ā Analyze ā Present
Using a variety of hardware and software products, geospatial
information users capture data, which when processed produces
referenced information that can be measured, analyzed and presented
with reliability. The end-to-end workflow turns data into information,
and information into knowledge for the end user.



=====================================================
AERIAL IMAGERY AND MAPPING COMBINED WITH LOCAL SEARCH
=====================================================

http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20050524MSNVSGoogleSearchingEarth.html
MSN VS. Google: Searching Earth
John Stith | Staff Writer | 2005-05-24

Bill Gates announced the launch of MSN's Virtual Earth mapping tool
yesterday in a continuing effort to expand its MSN product line as
part of the ongoing battle with Yahoo and Google to capture the search
engine services market.

-------------------------------------------------


http://blog.searchenginewatch.com/blog/050523-125208
MSN Virtual Earth To Take On Google Earth

So, the planned Microsoft service will help MSN compete against some
Google gains in this area, not to mention moves others like Yahoo have
been making with maps. Some past reading you may find interesting on
these topics:

***** Browse the articles here to get up-to-date information about
what is happening in the competitive search engine company mapping and
local offerings.

-------------------------------------------------


http://www.betanews.com/article/MS_Preps_Virtual_Earth_Mapping_Service/1116963004
MS Preps 'Virtual Earth' Mapping Service
May 24, 2005, 3:30 PM

Microsoft is firing a shot across Google's bow with a new service
called MSN Virtual Earth. Virtual Earth overlays satellite imagery of
local buildings and neighborhoods viewed at a 45-degree-angle onto its
MapPoint maps and directions Web site. MSN is the second vendor to
enhance its mapping services with images from space after an update
made to Google Maps in April set an industry first by combining both
of those elements.

***** This article provides a good summary of Microsoft?s plans for
Virtual Earth and how it compares to Google?s recent mapping upgrades.

-------------------------------------------------


http://internetnews.com/xSP/article.php/3507236
May 24, 2005 
Earth-to-Virtual Earth 

Microsoft (Quote, Chart) gave a sneak preview of a future MSN service
called Virtual Earth that's designed to be a deeply immersive local
search experience.

The MSN Virtual Earth announcement followed a preview of Google Earth
last Friday. During a press event at Google headquarters, Keyhole
General Manager John Hanke demonstrated Google Earth, the next
iteration of the Keyhole technology, slated to launch in a few weeks.
Google Earth will add a new global database and new data sources, such
as NASA terrain maps and integrate with Google Local and Google Maps.
The demo was very similar to the MSN Virtual Earth demonstration.

Four things differentiate MSN Virtual Earth from Google Earth, according to Bailey.

***** Be sure to read the whole article to get the comparison between
Google Earth and MSN Virtual Earth mapping and searching. This article
also briefly mentions Amazon?s plans for its A9 product.

-------------------------------------------------


://www.google.com/search?hl=en&q=MSN+Virtual+Earth+

***** Lots more search results for MSN Virtual Earth if you want to
continue your explorations of this topic.

-------------------------------------------------


http://www.directionsmag.com/letters.php?letter_id=191
Framing Google's Move in Mapping

Strategically, Google acquisition of Keyhole was profound. For the
first time, you had a search engine company acquire a really niche,
value-added geospatially rich fly-through company designed to let
people fly around the world using KML. So, if you do a search, you can
now fly-there, see it, and buy it, or go there. If you notice, Local
(beta) was also launched. Now, you have the ability to search
spatially (via place name embedded in URL keyword string), and get all
the images about the place, a map, websites about the place, and
directions to the place, and soon, very soon, the ability to
fly-there, print out an image, and conduct commerce. Remember ? people
pay Google to advertise. The better the experience of finding stuff,
the more people use Google as their engine, and the greater the value
of advertising there. So, Google is now about place. What will really
be profound is one Google begins to access spatial database and
searches not just text in metadata services and engines, but
coordinates.

Finally, spatial search is spatial data mining. Google is pioneering
what I believe will be the premier, accessible portal engine for
distributed GIS. The googlebots are out there 24-7 finding content and
cataloging it in a monster series of servers. Once googlebots are
engineered to mine spatial content in our world, then we will
experience of revolution in access to geographical information. This
will be a massive test toward interoperability, service oriented
architectures, and breaking down data and software walls.

-------------------------------------------------


http://news.com.com/IBM+mixes+search,+mapping+to+fight+crime/2110-1012_3-5561898.html
IBM mixes search, mapping to fight crime
Published: February 3, 2005, 4:07 PM PST
By Michael Kanellos 
Staff Writer, CNET News.com
 
Yahoo and others have come out with search technology to make it
easier to find restaurants; now IBM is using similar concepts to make
it easier to anticipate where liquor store robberies will occur. Big
Blue has unveiled a system that plots geographic information contained
in police databases so that officials can more easily see trends in
crime. Called the Crime Information Solution, the system collects data
from 911 calls, crime reports and other sources, and lets police
cross-check them in a variety of ways that previously have been
difficult to accomplish. The system will be sold by IBM Global
Services.

-------------------------------------------------


http://online.wsj.com/public/article/0,,SB111686642569040715,00.html?mod=todays_free_feature
Sky-High Search Wars

Microsoft, Google Vie to Offer Best Aerial Views of Earth; Pinpointing
a City's Pizzerias
By ROBERT A. GUTH and KEVIN J. DELANEY 
Staff Reporters of THE WALL STREET JOURNAL
May 24, 2005; Page B1

The battle over Internet search is moving to the skies.
Microsoft Corp. Chairman Bill Gates yesterday showed off his company's
latest bid to better compete with Google Inc. -- a Web service
starting later this year that uses aerial photography and satellite
images to pinpoint places on the earth.
The project, dubbed Virtual Earth, will combine search 

"We're only at the beginning of what online mapping and local search
will become," says Greg Sterling, an analyst at Kelsey Group, a
Princeton, N.J., research and consulting firm. He adds: "A combined
local search and mapping tool could entirely replace the traditional
search engine in some situations for people."

-------------------------------------------------


http://www.isedb.com/news/article/510?t=reviews&id=510
Looking Local - Mapping out the Future of Search 
Last modified: October 22, 2003, 12:24 AM 
Contributed By: Jim Hedger 

Looking Local - Mapping out the Future of Search

Geo-Targeting of search results is very likely the next big trend to
be followed by mainstream search engines. As a precursor to
user-specific personalization, geo-targeting results allows search
engines to serve data to users based on their location, thus offering
what should be more useful information for consumers

-------------------------------------------------


http://www.digitaledge.org/DigArtPage.cfm?AID=6509
Local Search: A Strategy for Newspapers 
By Greg Sterling
Program Director, The Kelsey Group
Article posted October 2004 

-------------------------------------------------


http://news-01.rankforsales.com/news-bo/001122-052405031563798-sem-news.html
MSN seeking to challenge Google Maps
May 24, 2005

MSN is seeking to challenge Google Maps with a suite of mapping tools
that will try to combine the best of satellite mapping technology.

Virtual Earth will fundamentally be a local search tool and allow
local businesses to be found on a map and located in proximity to one
another?the way Yahoo! Maps permits users to find restaurants or ATMs
near movie theaters, etc. It will also apparently allow users to see
shots of those businesses, not simply from above.

Google Earth (an enhanced version of Keyhole with better resolution)
is due out in a few weeks. Together these developments (plus some as
yet unannounced) up the stakes in the mapping realm, which has quickly
moved from a ho-hum driving-directions application to a powerful local
search utility.

It means the mapping territory, so to speak, will only continue to
become richer and more interactive for consumers.

It also means that mapping as a species of local search is now likely
to mirror the frenzy of competition and product development that has
characterized the rest of the search marketplace.

There are some provocative things in store in the coming 12 months for
mapping; and this entire arena could well become extremely
interesting. I think we?ll also see some baby steps?Yahoo! has already
taken some?toward fuller monetization of mapping as a new local
advertising platform. To that end, MSN?s Virtual Earth will contain
local advertising out of the gate (or should I say Gates?).

-------------------------------------------------


http://www.usatoday.com/money/industries/technology/2005-02-08-msft-virus_x.htm
GOOGLE UNROLLS MAPS 
Web search leader Google (GOOG) Tuesday released a new map service
that helps users get driving directions and search for restaurants and
other businesses. The roll-out comes amid a flurry of new Web
search-related products and features from Google and its rivals.

The Google test service uses map data from digital mapping companies
TeleAtlas and Navteq.



==========================
AERIAL IMAGERY AND MAPPING 
==========================

http://www.osil.com/newsreleases/oct0802.html
October-08-2002

The Mapping Market
The mapping industry in North America is fragmented, with more than
250 mapping companies. The majority are small regional firms with
annual revenues less than C$2 million (US$1.25 million); less than 20
mapping companies have yearly sales more than C$10 million (US$ 6.25)
million. Offshore's management estimates that the North American
mapping market for both land and nautical products could be as much as
C$800 million (US$500 million) in annual revenues.

-------------------------------------------------


http://www.geog.ucsb.edu/~jeff/115a/lectures/geometry_of_aerial_photographs_notes.html
Geometry of Aerial Photography

***** This is a long paper that explains the difference between
vertical and oblique aerial photography in great detail.

-------------------------------------------------


http://www.pictometry.com/faq.asp
What is Pictometry?
Pictometry is the world's largest digital, oblique aerial photography
company. The company develops and markets a sophisticated, integrated
information system that allows users to have high-resolution images of
neighborhoods, landmarks, roads, and complete municipalities from
multiple views at the click of a mouse.
 
What does oblique mean?
Oblique is the technical term used to discribe an aerial photograph
that is taken at an angle. This type of image is far more intuitive
and useful in many situations where more information is needed than
can be obtained by looking at an aerial photograph that is straight
down (orthogonal view).

Does Pictometry provide surveying capabilities?
No. Pictometry provides a second order visualization tool supporting
the needs of its many market segments by using digital aerial images,
software, and existing topographical data. The company does not
produce authoritative or definitive information (surveying) from its
aerial images or its software.

The differences between surveying and Pictometry measuring tools are
significant. Surveying involves a detailed measuring process by
licensed professionals on site to determine very specific measurements
for real property and building measurements with certified accuracy.
Pictometry is designed as a reference tool where these types of exact
measurements are not required, but there is a critical need for visual
data to provide vital information that can help save time, resources,
and lives.

-------------------------------------------------


http://www.pictometry.com/articles/wsj.asp
Microsoft to Expand Search Tool With Aerial, Satellite Photographs 
By ROBERT A. GUTH and KEVIN J. DELANEY
Staff Reporters of THE WALL STREET JOURNAL
May 23, 2005 12:56 p.m.

Microsoft Corp. Chairman Bill Gates said the company will roll out
features on its Internet search service that use aerial photography
and satellite images to try to improve the way people use the Web to
find information and locations.

The service will combine search results of a local area with mapping
software and detailed aerial images that will allow Internet users to
zoom into pictures of city streets and see shops, restaurants and
other locations. The software maker said it signed an agreement with
Pictrometry International Corp., a Rochester, N.Y. start-up with a
fleet of small planes, to record the aerial shots that will form the
backbone of the service.

The announcement was made at The Wall Street Journal's D: All Things
Digital conference in Carlsbad, Calif. Microsoft's MSN online unit
will oversee the service, which is called Virtual Earth. A version of
the service will start this summer.

The Microsoft service is part of a broader effort to make Internet
search more graphical. Earlier this year, Google added satellite
imagery to its free service that combines mapping and local search. In
October, the Mountain View, Calif., company bought Keyhole Inc., a
small company that creates digital maps from satellite data.

Microsoft executives said they hope to differentiate the service
through an exclusive contract with Pictometry, which uses cameras
mounted on light aircraft to collect images from U.S. skies. The
Pictometry images can show buildings at a 45-degree angle from the
earth, allowing them to record details of the buildings such as store
names, according to Stephen Lawler, the Microsoft general manager in
charge of the Virtual Earth project. The Pictometry images are now
mostly used by law enforcement and other government organizations

-------------------------------------------------


http://www.pictometry.com/pressrelease/msft.asp
Pictometry Selected by Microsoft to Provide Unique Aerial Images for
MSN Virtual Earth

ROCHESTER, NY ? May 23, 2005 ? Pictometry International Corp. , the
worldwide leader in digital, aerial oblique imagery, announced today
that it has signed a five-year agreement with Microsoft Corp. of
Redmond, WA (NASDAQ: MSFT). Under terms of the agreement, Pictometry
will license existing and new nationwide aerial images to Microsoft to
be incorporated into MSN Virtual Earth and other MapPoint product
offerings.

On Monday, May 23, 2005 at the 3D conference in Carlsbad, CA,
Microsoft Chairman and Chief Software Architect Bill Gates presented
his vision of MSN Virtual Earth, an exciting new component of
Microsoft?s Search vision that incorporates unique aerial imagery from
Pictometry?s imaging database.

Primarily used by government and private businesses, Pictometry
captures up to 12 different views of any building, highway, or other
land feature in an area. While traditional satellite and aerial
photography is primarily straight down, or orthogonal, Pictometry?s
all-digital images are taken at an angle, called oblique. This
presents aerial photographs in a 3D-like manner. As a result,
Pictometry?s image databases of cities, counties, and states provides
a more information-rich source of visual data for its customers, and
at a significant cost savings compared to computer modeling systems of
municipalities.


============
LOCAL SEARCH 
============

http://www.jlocationservices.com/education/what_lbs.htm
What are Location Services?

Location services enable customized information to be delivered or
made available based on the specific location of the user. Knowing
where the user is at any given time adds a valuable dimension to the
kinds of services that can be offered.

As Harry Niedzwiadek writes in his feature article, "All businesses
are in pursuit of just-in-time actionable information - just the right
information, at the right time, at the right location, on any device -
from which they can make effective decisions and take immediate
action."

***** The table of location services in this article gives a good
overview of the large variety of possible vendors and users of
location specific information.

-------------------------------------------------


http://news.com.com/Yahoo,+Ask+Jeeves+out+to+lure+locals/2100-1024_3-5294125.html
Yahoo, Ask Jeeves out to lure locals
Published: August 2, 2004, 9:00 PM PDT

Yahoo and Ask Jeeves on Tuesday will release new local-search products
intended to appeal to audiences hunting for regional information and
further tap the estimated $100 billion U.S. local advertising market.

Industry analysts and Internet executives have handicapped local
search as one of the key drivers of online marketing and the booming
search business. As more people tap search engines to find local
businesses, movie theaters and restaurants, businesses will need to
advertise in those results, they argue. Google, Yahoo, Ask Jeeves and
others have been drawing up plans to fuel growth.

Still, local-search advertising revenue is only a fraction of the
overall market. Sales are expected to reach $502 million in 2004, up
from $408 million last year, according to market researcher Jupiter
Research. By 2008, sales are expected to hit $824 million.

A majority of marketers use paid search to advertise nationally,
according to Jupiter, while only 5 percent of online marketers use
commercial search listings to reach consumers regionally.

***** Read the entire article to get some additional information about
the competitive local search market.

-------------------------------------------------


http://www.directionsmag.com/editorials.php?article_id=827
Reactions to Google's Satellite Imagery Integration
(Apr 08, 2005)

A writer at Journalism.co.uk notes that the updated Google Maps is
"Multimap ["online maps to everywhere"], Yell.com ["the UK's Local
Search Engine"] and Google rolled into one. And yet another online
tool that could shaft newspaper classified ads." That's well stated.
Google is currently all about advertising dollars, not mapping.
Further, Google is all about integration. Google is pulling together
local search, mapping and directions, shuttle services (RideFinder)
and other spatially linked information together. Google is making that
integration seamless and simple to use. Ideally, Web Services and/or
OGC specifications are supposed to enable this sort of picking and
choosing of geospatial services to "plug together." The reality is
that that ability is still, for the most part, in the hands of the
developer community. For now, Google has made all of the decisions and
done the integration work, providing a slick product. There are two
ways to look at Google accomplishments in mapping thus far. Either,
the company is indeed on the way to world domination or the company is
showing what's possible and others will enter with an even better,
perhaps more open, solution.

-------------------------------------------------


http://www.directionsmag.com/article.php?article_id=843
Local Search: State of the Art and Challenges Ahead
Apr 27, 2005

Local search as a synonym for the Yellow Pages reflects today?s state
of the art, and it will continue to be thought of in this restrictive
sense until a more expansive breed of applications becomes available.

A more expansive definition is inevitable. There are few applications
on the Internet where the gulf between what is and what should be is
so stark. Local search will become a fundamentally useful Internet
application. It will encompass the geographically oriented activities
of daily life: ?what is in my neighborhood and what is happening in my
neighborhood.? It?s the combination of commerce, community and civics.

Let?s assume that every business, and more broadly every purveyor of a
local activity, could readily create a website to describe their
product, service, or activity. Even now, websites that contain a
well-formed address or a telephone number would be found by a
geo-enabled search engine, such as Google Local. Let?s make one
additional but modest assumption that web authors adopt a convention
to put this descriptive information in a consistently named file or
web page on each website. Such conventions are already common, as
evidenced by the familiar ?about? and ?contact? pages found on most
business websites. Were these assumptions to prevail, general web
searches on a geo-enabled search engine would be a reasonable
replacement for the Yellow Pages.

-------------------------------------------------


http://webmap.socialchange.net.au/webmapping/overview.html
Web mapping then dynamically integrates multiple distributed on-line
data sources into one or several map images that visually communicate
regional, national or international interactions over the web.

-------------------------------------------------


http://www.daratech.com/press/releases/2005/050328.html
Lack of Standards, Web-Proliferation, Homeland Security, Information
Management Needs Changing the Face of GIS and Geospatial Industries

Cambridge, MA, March 23, 2005 -- Daratech has studied and written
about the Geographic Information Systems (GIS) market for fifteen
years and is expanding its coverage to include Geospatial markets in
2005. GIS is a computerized database management system used for
capture, storage, retrieval, manipulation, analysis and display of
spatial (or locationally defined) data. This information is gathered
from remote sensing, mapping, and surveying and other technologies.
Geospatial technologies capture, store, manage, integrate, displays,
analyze and otherwise assist in the interpretation of this data in its
entire context for better decision-making. Daratech believes the
following issues are the most important confronting the GIS and
Geospatial markets in 2005.


=======================================
MARKET RESEARCH REPORTS AND CONSULTANTS
=======================================

http://www.kelseygroup.com/
The Kelsey Group

Today, the company is focusing its full attention on the directory
business through The Kelsey ReportŪ (Yellow Pages) and Interactive
Local Media, a Continuous Advisory Service designed for companies that
have a stake in the growing convergence of search-based marketing and
online directories. These firms include print and electronic Yellow
Pages, search engines, city guides, newspapers and other local media,
and companies focused on local search-based advertising.

***** This consulting organization specializes in targeted local
marketing and has lots of articles and reports on the activities of
the major search services in delivering local results.

-------------------------------------------------


http://www.frost.com/prod/servlet/report-homepage.pag?repid=6950-01-00-00-00&ctxst=FcmCtx1&ctxht=FcmCtx2&ctxhl=FcmCtx3&ctxixpLink=FcmCtx4&ctxixpLabel=FcmCtx5
North American Remote Sensing Vertical Market Analysis 
 Price: USD 3,950
Date Published: 26 May 2004

***** Be sure to review all the items under FEATURES OF THE RESEARCH.
The Analyst Presentation includes a list of the companies that were
included in the research. The extended table of contents is also worth
a look.

-------------------------------------------------


http://www.mindbranch.com/products/R1-2307.html
http://www.frost.com/prod/servlet/report-homepage.pag?repid=A286-01-00-00-00&ctxst=FcmCtx6&ctxht=FcmCtx7&ctxhl=FcmCtx8&ctxixpLink=FcmCtx9&ctxixpLabel=FcmCtx10
North American Commercial Imagery, Data, and Value-added Services Markets
PRODUCT TYPE:	Market Research Report
PUBLISHED DATE:	December 2002
PUBLISHED BY:	Frost & Sullivan
PRICE: $3450

This Frost & Sullivan research examines North American Commercial
Imagery, Data, and Value-added Services Markets and various
technologies such as panchromatic, multispectral, synthetic aperture
radar (SAR), hyperspectral, as well as light detection and ranging
(LIDAR). The report also provides a top-down look at different
end-user applications. Ten vertical market segments have been assigned
revenues for 2002 and 2008, allowing readers to see how use is
expected to change over time.

Factors such as a substantial increase in location-based services, the
necessity of maintaining extensive transmission infrastructure, and
the prospect of economic recovery by 2003 are driving the resurgence
of imaging and geographical information systems (GIS) projects.
According to the analyst, "Utilities, telecommunications companies,
and governments are slowly recovering from the catastrophic effects of
the 9/11 terrorist attacks and accounting scandals. Panchromatic
imagery products and emerging technologies such as hyperspectral, SAR
and LIDAR that facilitate round-the-clock surveillance, just-in-time
imagery, and assessment of environmental disasters are boosting
demand."


***** The table of contents is worth a look to get an overview of
topics and issues in this industry even if you can?t afford to buy the
report.

-------------------------------------------------


http://www.mindbranch.com/listing/product/R104-17743.html
Worldwide Spatial Information Management 2004-2008 Forecast and Analysis
Product Type: Market Research Report
Published by IDC
Published on December 2004
Page Count: 26
Price: $3950 

This IDC study presents our updated spatial information management
(SIM) market sizing and forecast through 2008. Additionally, we
examine trends in the market and the competitive/cooperative dynamics
among the various vendors that now influence the SIM market, including
database/data access, enterprise resource planning (ERP), business
analytics, and established geospatial companies.

***** This is another market research report where the table of
contents is worth a look to get an overview of topics and issues in
this industry even if you can?t afford to buy the report.

-------------------------------------------------


http://www.daratech.com/press/releases/2005/050328.html
2004 GIS Markets & Opportunities

In-depth analysis of the structure and composition of the GIS market,
a detailed description of Daratech?s GIS market model, profiles of
major core-business participants and their product lines, and other
background information is available in Daratech?s "2004 GIS Markets
and Opportunities." The report is available in an online or hardcopy
format. For information contact Vicki Blake, Daratech, Inc., tel. (+1)
617.354.2339, ext. 2307, email vicki@daratech.com, or visit
www.daratech.com/research/gis/2004/.

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http://www.daratech.com/research/gis/2004/
Geographic Information Systems Markets & Opportunities

Daratech's acclaimed comprehensive analysis of today's GIS industry
identifies profit opportunities, high-growth markets and emerging
applications, explores today's proven GIS product and marketing
strategies, profiles seven high-flying companies in today's market,
and provides a vital reference to the leading GIS vendors and their
product offerings.
Price: $5,950
Electronic access: prices start at $7,500



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INDUSTRY PUBLICATIONS, PORTALS, DIRECTORIES, RESOURCES
======================================================

http://nt1.directionsmag.com/weekly_email.asp?id=468
Geospatial Summit

***** See list of companies.

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http://www.directionsmag.com/article.php?article_id=860
http://www.locationintelligence.net/archive/2005/
Location Technology and Business Intelligence 2005
(May 16, 2005)

We intentionally restructured our agenda to move away from a purely
GIS-focused conference. We put together an event that drew both
business intelligence solution providers, and those companies and
individuals interested in where location technology fits in the
context of enterprise computing as well as consumer applications.

We cannot ignore what is happening in the consumer space. The major
mapping portals that integrate satellite imagery and real-time data
from public and private sources are key educational tools for
businesses. One of our plenary sessions included executives from
Microsoft, MapQuest, Google, Yahoo!, and Multimap.com, and caused many
attendees to think about ?what?s next? from these goliaths that have
bolted into ?our space.?

At the other end of the computing spectrum, business intelligence
providers like SAS, Oracle, Cognos and SAP were in attendance to offer
their take on the analytical aspects of location technology. The
convergence of these two radical positions combined to offer quite
divergent paths of thought. We feel we succeeded yet again in pushing
the discussion of ?location intelligence? forward.

***** You can buy the conference archives for $75. A review of the
agenda, speaker profiles, workshop and presentation descriptions will
give you a good overview of current and emerging issues in location
technology and how it relates to mapping, business intelligence and
tailored local services.

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http://www.directionsmag.com/article.php?article_id=859&trv=1
Location Technology and Business Intelligence 2005: Nine Ideas Worthy of Note

Today?s hot mapping companies, the ones with all the mapping buzz in
the larger world are not the traditional GIS/geospatial companies, but
those who?ve popped up in recent years and grabbed the Web by its
tale: MapQuest, Yahoo!, Google, MultiMap, Microsoft (ok, that one is
old, too). To be fair, these companies are often putting forward
consumer mapping solutions, an arena most traditional geospatial
companies avoid. Still, they are driving geospatial forward in ways
the originating companies cannot. I received e-mail during the
conference from a developer whose client insisted on a Google Maps
implementation for the real estate application website. The client did
not run into an ?old school? Web mapping application from a
traditional vendor and get excited, but a Web 2.0 implementation.

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http://www.gisdevelopment.net/index.htm
The Geospatial Resource Portal

GIS Development strives to promote and propagate the usage of
geospatial technologies in various areas of development for the
community at large. It remains dedicated to foster the growing network
of those interested in geo-informatics worldwide and Asia in
particular.

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http://www.gisuser.com/content/section/8/34/
About GISuser

GISuser.com was officially launched by Spatial Media LLC in February,
2004. Our goal is to provide the geospatial technology user & industry
professional with the latest developments, analysis, and reports
affecting the GIS user and related geospatial technologies.

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http://www.geoplace.com/
The Authoritative Resource for Spatial Information

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http://www.eomonline.com/aboutus.html
Earth Observation Magazine

EOM is the magazine that puts geotechnologies in context. While
illuminating the state of the art in products and applications, we
strive to clarify just how the offerings and uses relate to day-to-day
users as well as citizens at large. Hardware, software, applications,
standards, policies and a host of other key ingredients swirl about as
universities, private companies and governments from local to national
put geotechnology to use. Our goal is to uncover how this work impacts
your role as a geospatial professional and a citizen of planet earth.
EOM circulates to 20,500 professionals involved in mapping, remote
sensing, GPS, GIS in many vertical industries such as engineering,
environmental, forestry, urban planning, utilities, petroleum, mining,
and local, state and federal government.

***** Browse the articles for trends in mapping and uses of geotechnologies.

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http://www.gismonitor.com/

GIS Monitor covers the geospatial marketplace in a way no other
publication can. Delivered electronically, every week since August of
2000, GIS Monitor takes a fresh look at GIS software, data, GPS,
location-based services, wireless and other industries and
technologies that touch the location technology arena. GIS users in
public and private organizations, GIS and remote sensing software
developers, GIS managers, and others count on GIS Monitor to highlight
stories and new technologies not covered elsewhere and provide insight
into the tough questions.

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http://conferences.oreillynet.com/where/
Where 2.0: Opening the new breed of location services 

Join us at the first Where 2.0 Conference June 29-30, 2005 in sunny
San Francisco. Where 2.0 covers the movement of mapping and location
technology from the theoretical to the masses, illustrating the
creativity that's waiting to be unleashed as the tools and data become
readily available.  Sessions and panels will talk to real, deployed
products (Google Maps, Yahoo!, MetaCarta, Microsoft) that combine a
vision of the future with something to show right now.



===============
SEARCH STRATEGY
===============

Mapping companies and visualization marketplace
aerial imagery
local search and mapping
local search and mapping
geospatial marketplace
spatial information
oblique aerial photography
"aerial photography" market analysis
"remote sensing" market analysis
MSN Virtual Earth

Request for Answer Clarification by cshl-ga on 27 May 2005 07:55 PDT
Very good background -- do you have a list of companies/suppliers and
approximate sizes of those companies (e.g., by revenue)?

Request for Answer Clarification by cshl-ga on 27 May 2005 11:49 PDT
As the 2nd sentence in the request stated:

>  I'd like to know who all is in the space, how big they are, etc.,
all the basic industrial info you'd want on a market and its
suppliers.

Clarification of Answer by czh-ga on 27 May 2005 14:47 PDT
Hello cshl-ga,

I?m not sure which companies/suppliers you?re asking about. As I
explained, the definition of sectors is rather vague and fuzzy. Please
tell me exactly which companies/suppliers you?re looking for ? aerial
mapping, local search, digital imagery, geospatial mapping combined
with local search, local search directory or ? ?

As I also found and indicated in my answer, the detailed financial
information is likely to be available only from the very expensive
market research reports, if the particular segment of the industry is
monitored at all. Again, it depends on a clear definition of the
sector.

I think I have a pretty good understanding of the bigger landscape, I
just need you to zoom in on defining your targeted area of
investigation. I look forward to your clarification.

~ czh ~

Request for Answer Clarification by cshl-ga on 28 May 2005 09:08 PDT
hey thanks -- aerial mapping and digital imagery, thanks!

Clarification of Answer by czh-ga on 28 May 2005 17:58 PDT
Hello again cshl-ga,

I?ve spent another couple of hours to try to find you more detailed
financial information and I?m reluctantly having to conclude that it
simply isn?t available. Some elements might be available in the very
expensive market research reports but even those might not meet your
needs.

Part of the problem is that even the labels ?aerial mapping? or
?digital imagery? mean different things in different contexts. Part of
the problem is that the industry is very fragmented as I included in
the reference from Offshore Systems International stating that ?the
mapping industry in North America is fragmented, with more than 250
mapping companies. The majority are small regional firms with annual
revenues less than C$2 million (US$1.25 million); less than 20 mapping
companies have yearly sales more than C$10 million (US$ 6.25) million?
in their 2002 report.

Another difficulty is that the various geomatics, earth imaging,
remote sensing, aerial mapping and other capabilities are usually
bundled to offer various imaging solutions so it?s very difficult to
tease out who are the players in any particular segment.

I?m including a few additional resources but I?m afraid I?ve reached
the end of the road. If you need this information it looks like you
will have to contact the market research firms and find out what they
can do for you at what price.

All the best.

~ czh ~

http://www.osil.com/newsreleases/oct0802.html
October-08-2002
Offshore Systems International Announces Strategic Expansion to
Land-Based Mapping.  Initial Orders Over C$500,000

The Mapping Market
The mapping industry in North America is fragmented, with more than
250 mapping companies. The majority are small regional firms with
annual revenues less than C$2 million (US$1.25 million); less than 20
mapping companies have yearly sales more than C$10 million (US$ 6.25)
million. Offshore's management estimates that the North American
mapping market for both land and nautical products could be as much as
C$800 million (US$500 million) in annual revenues.

http://www.timesb2b.com/itenabled/gis03.html
MAPPING  A SUCCESSFUL BUSINESS

The market for GISs can be split into four main categories --
software, hardware, data generation and services & consulting.

Data players comprise companies with assets of historical data
(parcel/tax/street maps) as well as those with data acquisition
capabilities (aerial photographs/satellite imagery/ground survey data)
that sell data in raw, processed and value-added forms. Some of the
companies in this area are Space Imaging, TeleAtlas and GDT
(Geographic Data Technology). Indian players include NRSA (National
Remote Sensing Agency), large GIS companies such as Infotech
Enterprises and RMSI and a host of small companies. Private sector
players are Eicher and ML Infomap.

http://www.asprs.org/news/forecast/10-year-ind-forecast.pdf
American Society for Photogrammetry and Remote Sensing
10 Year Industry Forecast

***** This is a 54-page document

http://www.frost.com/prod/servlet/cpo/25899792
Analyst Briefing Teleconference ? Geotechnologies/Remote Sensing

***** This is a recent presentation from Frost & Sullivan.


http://www.urban.uiuc.edu/faculty/feser/PUBS/Final%20report%20revised.pdf
Feser, E. J. 2001. Strategic Road Map: Prospects and Guides for
Building a Geomatics Industry Cluster in Mississippi. February.
Prepared for Mississippi Enterprise for Technology, Stennis Space
Center, MS.

***** This 43-page paper discusses the difficulties of obtaining
current and valid information about the commercial sensing market,
including aerial and satellite mapping.
cshl-ga rated this answer:5 out of 5 stars and gave an additional tip of: $25.00
Thanks for your help and patience!

Comments  
Subject: Re: Mapping companies and visualization marketplace; e.g., Pictometry
From: czh-ga on 01 Jun 2005 18:17 PDT
 
Hello cshl-ga,

I'm glad the research was helpful. You ask interesting and tough
questions. Thank you for the five stars and generous tip.

~ czh ~

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