You hear a lot about the long tail online. What I want to find is some
thinking around how much the long tail online is worth, either for
advertisers or online merchants. The question is a bit vague because
the concept itself is a bit vague.

For example, it would be easy to find out that the online ad market
is, say, $10 billion. And that GM spend $100 million. But that is not
what I want. I want specifically the long tail (there is not actually
a proper definition of what that is, so I am open to that).

The answer may be worth more than $50, I just don't know what kind of
answer is possible, so if I get a great answer, I can tip a lot.

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Request for Question Clarification by journalist-ga on 30 May 2005 11:34 PDT

Greetings Macaonghus,

Are you already familiar with this site?http://longtail.typepad.com/the_long_tail/

Best regards,
journalist-ga

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Clarification of Question by macaonghus-ga on 06 Jun 2005 07:19 PDT

Hello, yes I had, thank you. It is very useful, but I am looking for more, really.