Hi! Thanks for the question.
Please take note that before providing a rating; please ask for
clarification if you will need further assistance in the answers I
have provided below.
Here are the possible buyers or commercial distribution channels for
candle manufacturers. I divided them into different types. At the end
I also provided some market facts so you can have insights to your
market.
Traditional Markets:
a. department stores
b. gift shops
c. drug store chains
d. supermarkets
e. discount stores
?Candles are sold principally in three types of retail outlets:
department stores; specialty (gift) shops; and mass merchandisers,
including drug store chains, supermarkets, and discount stores. The
U.S. market is typically separated into seasonal (Christmas/Holiday)
business at roughly 35%, and non-seasonal business at about 65%.?
?Candle Industry Facts?
http://www.candles.org/CandleIndustry/index.htm
____________________
Local Markets:
a. small gift store
b. family-owned pharmacies
c. consignment shops
d. local craft and art shows
e. fund raisers for local organizations
?When starting out it would be best to service local accounts--your
small gift store, family-owned pharmacies, furniture stores and even
consignment shops. These are always a good starting point.?
?You may want to look at local craft and art shows. This is always a
good starting point to build local interest in your products. It also
provides a good forum to find what your potential customer may
desire.?
?A good source for selling candles is through fund raisers with local
organizations. This is a ?win win? situation for both parties since
payment typically is received at the time goods are sold.?
?Selling and Marketing Candles (Revisited))?
http://www.letsmakecandles.com/Market_Selling_Revisited_303.asp
------------------------------
Non-Traditional Markets:
a. Customized Candles (like logos) for stores
b. Service Companies that can use candles as a give-away.
?Another good way to sell candles is to contact companies that sell
extremely expensive products or services that require extensive
customer relationships for future sales. Good examples are realtors,
lawyers, car dealers, landscapers, and equipment sellers. Create a
candle that these companies can give away as a gift with purchase.?
?Marketing Candles in Untraditional Markets?
http://www.letsmakecandles.com/Market_Untraditional_Markets_1003.asp
-----------------------------
Industry Trends:
a. Total US Candle Market (2003) - $2.783 billion
b. 44% of candles sold in mass market distributions like malls,
supermarkets, drugstores, etc.
c. 62% of households used candles
d. 96% of candles were bought by women.
e. Women who bought candles were aged 44 years and under and head
families with children.
f. Two-thirds of candle buyers use it at least once a week.
Sources:
?Unity Marketing Study Shows Candle Market Becoming More Consolidated
as Consumers Turn to Mass Merchants?
http://www.thesoydailyclub.com/BiodieselBiobased/unitymarketing03312003.asp
?Candle Industry Facts? (More Market figures can be acquired here)
http://www.candles.org/CandleIndustry/index.htm
Search terms used:
candle market industry
I hope these links would help you in your research. Before rating this
answer, please ask for a clarification if you have a question or if
you would need further information.
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Easterangel-ga
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