The following points are the areas to improve for the website BoschTools.com:
? Make the advertisement into animated flash : Currently, the
advertisement is set in such a way that if the user either refreshes
or comes back to the front page again, it changes the picture of the
product shown. It is relatively easy to have an animated flash which
swaps the different picture from time to time.
? Reduce the amount of space the main advertisement is taking up at
the front page and increase the information load for categories such
as : warranty, online retailers, new products and events. Providing
more information on warranty and online retailers of the products will
ensure the customers that having a middle man in the circulation
doesn?t mean unsatisfactory service. Information on new products and
events aren?t well advertised on the retailers websites, if at all.
Customers visiting the distributor?s website should be more interested
in the information that only the distributor itself can provide rather
than the information they can and have accessed from the retailers?s
? Provide a direct link to the product information page for the
product advertise in the main ad. Also, providing a link to the
retailers? websites could also make the browsing more efficient for
? Currently, the website uses a pure white background on every pages
and has too much empty space unused. The template should be fixed to
have slightly larger fonts, more detailed information and clearer
division of information on the webpage. Moreover, a colored
background or a border should be used to clearly divide the space that
contains information and empty space. Various studies prove that eyes
automatically reduce and concentrate their field of view when provided
with such distinction through use of differing color or border.
? Each products have random swapping links to ONLY 4 of the retailers.
This should be fixed to provide the reveal entire list of the
retailers, as the price fluctuates noticeably between each retailers.
? Search options should have more advanced features such as sorting by
product type, model #, accessories only, tools only, available
retailers, documentations only, etc.
? Bosch Group worldwide provides various information on how its
corporate policy shows commitment to the environmental preservation.
Providing relevant information and news on the BoschTools.com website
will also boost the distributor?s image as the environmental
preservation is a hot issue around the globe.
Please feel free to ask for clarification on any part of the answer.