I want to compile a list of trade publications which would be likely
to accept a press release for a product. The product would be used in
electronics & medical device manufacturing, r&d labs, prototyping, &
model making labs. The product allows joining of materials in a unique
way. I'm looking for a list of publications with contact information,
preferably managing editors for new products.

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Request for Question Clarification by livioflores-ga on 11 Aug 2002 14:25 PDT

Wich Country?

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Clarification of Question by boomering-ga on 11 Aug 2002 15:46 PDT

I'm sorry, I forgot to say for the USA, nationwide.

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Request for Question Clarification by alienintelligence-ga on 11 Aug 2002 16:15 PDT

Hi boomering

A "real" press release? Or one of those
6 page "advertisements" that fill up my
magazines? ;-)

-AI

Personal curiosity... what do you infer
with the 'joining' part?

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Request for Question Clarification by blader-ga on 11 Aug 2002 16:19 PDT

Dear boomering: 

I have found a service which offers to distribute your press release
for you to trade magazines related to the technology and
medical/health industries. The fee for this service will be around
$400 for both categories. I would estimate that there are around 1000
different trade magazines, from the list on their website. Is this an
acceptable answer? I believe that this service's list would be
significantly larger than any answer you would receive here.

Best Regards,
blader-ga

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Request for Question Clarification by ldcdc-ga on 11 Aug 2002 19:20 PDT

Hi.

Blader-ga is right. I don't think an answer here can provide you with
the same amount of publications. Recommending services that offer to
distribute your press release OR/AND to sell you their own lists (I
found such a thing too) would be OK?

ldcdc-ga

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Clarification of Question by boomering-ga on 11 Aug 2002 19:41 PDT

This is my first foray into Google Answers, so I hope I'm correct in
trying to answer each of the new questions here:

AI: This would be a one page press release composed by me, accompanied
by a photo. I think you mean "imply" rather than "infer". By joining,
I mean combining soldering with another form of energy to get a
desired result.

Blader & Idcdc: I'm aware of services like PR Newswire, Business
Newswire, etc, etc. I am going to GOogle because I don't want to use
them yet, the reason being that I want to get the photo out with the
press release to as many trade publications as possible. When you add
a photo, that $400 fee goes up by $1,000 to $2,000 if you go with the
service. If you've already gone through the service, they won't
reprint it with photo. So no, I need what I asked for in the originial
question: a list of publications with contact information (eg publ
name, address, phone #, email addr, name of appropriate editor).

---

Request for Question Clarification by blader-ga on 12 Aug 2002 03:03 PDT

I could compile a list for you by hand, but I would need to know how
many do you require?

---

Clarification of Question by boomering-ga on 12 Aug 2002 06:22 PDT

I would be delighted with 50; 20 or so would be acceptable, as long as
they are publications which would be read by people in those fields
where the product could be used (i.e. electronics assembly, model
making, prototyping, R&D labs, joining technology, metals joining,
medical device manufacturing, etc)

Having worked for a number of trade publications I can suggest from
experience that you don’t need the name of a particular person at the
magazine or newspaper for this sort of product announcement. Simply
address the press release to the main editorial address and use New
Product Announcement in place of a contact name.  These publications
are constantly looking for new products to list and normally welcome
such press releases or press kits.  Addressing it simply to New
Products Announcement is perfectly appropriate since it will get
sorted and sent to the correct department quickly. Often more than one
person goes through this stack of new products.

This listing below should be a good start.  A lot of these trade
publications come from the same publishers and cover the areas of
interest to you so I have simply listed them under an initial address.
They probably do not pass along press releases (that’s my experience)
so you need to address one to each different publication. A few only
have Web sites listed because I had to e-mail them for instructions
and they haven’t replied yet but I included them as additional
resources. There are 25 publications with addresses.

Bio-IT World, tabloid focusing on life sciences products.
http://www.bioitworld.com/

Biomedical Products (now Bioscience Technology)
http://www.biomedicalproducts.com/scripts/default.asp
There is an online buyer’s guide in addition to the print publication.
2002 Reed Business Information, a division of Reed Elsevier
301 Gibraltar Drive, Morris Plains NJ 07950; 973-292-5100; Fax:
973-539-3476

Health Products Business, for retailers and manufacturers, a division
of Cygnus Business Media.
http://www.healthproductsbusiness.com/

Photronics Spectra. This publication doesn’t seem to have a published
address available online yet but you can subscribe for free through
this link.
http://internet.tradepub.com/free/pts/ 

R&D Magazine
http://www.rdmag.com/scripts/default.asp
Reed Elsevier plc group
2000 Clearwater Drive, Oak Brook, IL 60523; Phone:630-320-7000; Fax:
630-320-7160

Mechanical Engineering Magazine
http://www.memagazine.org/
Senior Editor: Michael Valenti 
 News Update Editor: Emily M. Smith 
Three Park Avenue, New York, NY 10016-5990 
e-mail:  memag@asme.org 

Plant Engineering
http://www.plantengineering.com/
http://www.manufacturing.net/ple/
Link to the media page
http://www.manufacturing.net/ple/index.asp?layout=siteInfoWebzine&view=adList
PLANT ENGINEERING Magazine, 2000 Clearwater Dr., Oak Brook, IL 60523;
630-320-7144; fax: 630-320-7145

Connection Specifier Magazine
http://cs.pennnet.com/Search/help.cfm?Section=Search&SubSection=Help
Connector Specifier
PennWell
98 Spit Brook Rd.
Nashua, NH 03062
Phone: (603) 891-0123

Other PennWell publications at the same address:
SMT Magazine
http://smt.pennnet.com/home.cfm
Advanced Packaging
Portable Design
ICD
Laser Focus World
Vision Systems Design
http://vsd.pennnet.com/home.cfm
Military and Aerospace
Solid State Technology
Lightwave

BAI Engineering, links to various newsletters
http://www.baiengineering.com/links/aerospaceengineering.html

Air Transport World
http://www.atwonline.com/
Editorial & Production Office
1350 Connecticut Avenue, N.W.,
Suite 902
Washington, D.C. 20036
Fax: 202-659-1554

Other Penton Publications at the same address:
Welding Design & Fabrication Magazine
33 Metal Producing, Wally Huskonen Editor whuskonen@penton.com
American Machinist
Cutting Technology
Forging
Foundry Management & Technology
IndustryWeek
New Equipment Digest


Search Strategy
www.tradepub.com

I hope this meets your needs. If it does not, please contact me here
for a clarification and I will provide further information.

---

Clarification of Answer by siliconsamurai-ga on 12 Aug 2002 09:15 PDT

Here are some additional addresses I ran across. They are not as
likely to be what you want, but, since we don’t know the exact nature
of your product, I thought they might be helpful. I have included a
few editorial contacts but none of them list new products editors. The
ones where I have listed phone and fax numbers list these online so
there is a possibility that they would accept a press release via fax
but I recommend mailing them and I also recommend against contacting
any of the editors via e-mail UNLESS you have an interesting product
story to pitch in addition to the new product listing you are seeking.

Equipment Today, Cygnus Business Media
http://www.equipmenttoday.com/
Becky Shultz, Editor, Becky.Schultz@cygnuspub.com 

Fabricating and Metalworking
http://www.cygnuspub.com/PropertyPub.cfm?PropertyID=237
33 Inverness Center Parkway, 2nd floor
Birmingham, Alabama 35242
Phone: (800)366-0676
Phone: (205)988-9708
Fax: (205)987-3237

Industrial Machinery Digest
Same address

Farm Equipment Catalog
1233 Janesville Avenue
Fort Atkinson, WI 53538

Farm Equipment Magazine
Same address

Fleet Maintenance
1233 Janesville Ave. 
Fort Atkinson, WI 53538 
Phone (800) 547-7377 Fax (920) 568-1699

Aircraft Maintenance
Same address
Maintenance Supplies
445 Broad Hollow Road
Melville, NY 11747
Phone:(800) 308-6397

I have tried to focus just on the mainstream publications which would
be most likely to meet your market segment requirements but, if you
can supply more product information (for example, could consumers use
it?), I’ll probably be able to expand the list somewhat.

I think I should probably also make clear that I have worked for most
of these publishers in the past but that I am not affiliated with any
of them at this time.

---

Request for Answer Clarification by boomering-ga on 12 Aug 2002 12:21 PDT

Hi SiliconSamurai,

Thanks for the answer, probably there's about a dozen in the list I
can use. Basically this is a specialized soldering iron, and would
probably be used in labs more than by consumers. Also, the power
output is in the 100 Watt range, so it would be used for joining parts
less than say 1 pound in weight, so that rules out Foundry, Farm
Equipment, etc. I was kind of looking for the type of publications
that engineers and technicians would receive at work, like EE Product
News, Medical Product Manufacturing News, etc. I'm not sure whether
these accept press releases, or whether it's strictly paid advertizing
only, but engineers, technicians, lab managers, and model makers are
the target readers. If you can add anything, that would be great,
otherwise, I'm satisfied that I got my money's worth.

---

Clarification of Answer by siliconsamurai-ga on 12 Aug 2002 13:12 PDT

I'm happy you're satisfied but now that I know more about your product
I believe I will be able to come up with some additional trade
publications tomorrow so please check back here. All the ones I listed
are interested in new products but there are some others I'm still
checking on and I'll expand the list given the additional information

Don't rule out farm or other equipment, especially on the repair end -
even very heavy equipment has many small parts and epoxies are often
used to attach or repair small parts.

Good luck with your product, I know when I was writing for some of
these publications I would have been interested in seeing the press
release.

---

Request for Answer Clarification by boomering-ga on 12 Aug 2002 14:37 PDT

Point well taken. When you suggest checking back, does that mean
you'll append the list under a comment or clarification to this
question?

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Clarification of Answer by siliconsamurai-ga on 12 Aug 2002 17:45 PDT

Yes, I'll post more here when I come up with something.

If you have any procedural questions feel free to ask, I know the
editorial side very well and might be able to help with a suggestion
or two.

For example, if you know of a big trade show comming up, either delay
or move up your product announcement so it won't compete.  Right now,
for instance, is the "silly season" for newspapers but also for the
computer industry since everyone will now be holding off big product
releases for COMDEX.

That means that it's easy to get a computer product noticed but later
in the year they will be competing with hundreds of other new
products.

The same goes for your product except that different trades have big
shows at different times.

Again, good luck and you should check back about this time tomorrow to
see what else I can come up with.

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Clarification of Answer by siliconsamurai-ga on 13 Aug 2002 07:53 PDT

I left Primedia publications out of the initial list for various
reasons which I have cleared up. They are still interested in new
product announcements so I have added the appropriate publications.

You can also go to www.primedia.com to look over the other
publications in case you think some of them might be appropriate.

One division focusing on Business-2-Business has 90 trade
publications:
http://www.primediabusiness.com/

Agriculture 
Construction 
Electrical 
Entertainment Technology 
Financial Services 
Government & Public Services 
Health Services 
Marketing 
Meetings & Events Planning 
Mining 
Mobile Communications 
Power 
Printing & Converting 
Real Estate 
RF (Radio Frequency) 
Security 
Telecommunications 
Textiles & Apparel 
Transportation 
Waste & Environment 

From these categories I selected the following as most likely to be
interested in your product. They all includes new products and part of
their coverage is related to equipment and site maintenance.

Here is the main contact address for all these publications, none
specifically list a “New Products Editor”:
Primedia Business
9800 Metcalf Ave.
Overland Park, KS 66212
phone: 913-341-1300
General e-mail: inquiries@primediabusiness.com

Fleet Owner
http://www.fleetowner.com/

Mobile Radio Technology
http://www.mrtmag.com/

CEE News (Electrical)
http://www.ceenews.com/

EC&M (Electrical Construction & Maintenance)
http://www.ecmweb.com/

Rental Equipment Register (RER)
http://www.rermag.com/

School and Industry, 63,000 circulation, includes new products and
maintenance.
http://www.asumag.com/

Simply add the publication name to the above general address.

You might also consider purchasing space in some of the card decks or
renting a mailing list from one or more of these publications.

In particular, you should investigate The Electronics Source Book
(http://www.the-esb.com/ ) for a possible paid listing.

Reed Publishing also has other design and prototyping publications in
addition to Research and Development.  You can find links to a number
of them at:
http://www.manufacturing.net/?layout=Magazines_V2


In regard to the publications you specifically asked about:

EE Product News is another Penton Media publication. I suspect, but
couldn’t verify that you would need to pay to have a product listed.
That shouldn’t stop you from mailing a press release anyway.
http://www.eepn.com/index.htm
General e-mail contact
planetee@penton.com
Penton Media, Inc.
EE Product News
611 Route 46 West
Hasbrouck Heights, NJ 07604 

Medical Device Manufacturing News is a Canon Communications LLC
publication. There are 12 other trade publications in this family
which might also be of interest, here is a link to descriptions and
information:
http://www.cancom.com/pu/publicat.html

Use this basic address for all of the publications.

Canon Communications LLC
11444 W. Olympic Blvd.
Los Angeles, CA 90064

MDMN in particular provides this statement on their Web site:
“send all press releases to Norbert Sparrow, Editor, Medical Product
Manufacturing News, 11444 W. Olympic Blvd., Ste. 900, Los Angeles, CA
90064, Phone: 310/445-4200, Fax: 310/445-4299. Publication of
submitted material is subject to space availability and cannot be
guaranteed.”

Some other Canon related publications include:
Medical Device & Diagnostic Industry 
European Medical Device Manufacturer
IVD Technology
MX
Injection Molding Magazine
Compliance Engineering Magazine
Medical Electronics Manufacturing
MIRCO Magazine

Simply combine the publication name with the above address for Canon
Communications.

You might also want to check out this site which covers rapid
prototyping. The site has many links and addresses for possible direct
mail contact.
http://www.cc.utah.edu/~asn8200/rapid.html


I hope this fully meets your needs and that you will take a moment or
two to give this answer whatever rating you feel is appropriate.

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Request for Answer Clarification by boomering-ga on 13 Aug 2002 14:31 PDT

Hey Silicon Samurai,

A couple questions as afterthoughts: this is really not a new product,
but the relaunch of a product which had been manufactured by a company
which has been acquired by the company now manufacturing it. Will this
inhibit the acceptance of a press release? The product has great
potential but has languished for some time, and the idea is to create
some awareness in the industry. We'll probably follow up with a PR
service, and then direct mailing, and for the mailing I may try Google
Answers again for help. I'm planning on sending a one pager with a 5x7
color photo & will use your suggestions. What's the best way to track
which publications actually print the press release?

---

Clarification of Answer by siliconsamurai-ga on 14 Aug 2002 08:32 PDT

Hi, thanks for the nice rating, I am glad I was able to improve the
response once I knew more about the product.

If I were you I would not point out that this is a re-launch because
that will hurt. However, if they haven’t seen it, then it’s new to
them; just as it's new to you! After all, it IS "a new product
release," if not the "release of a new product." Just don’t CLAIM it’s
a brand new product in the body of the press release or it will damage
your credibility. If they know it’s not new then they will dismiss the
release anyway so address it to “new products” and skip over the fact
that it’s not entirely new, just from a different company which is now
doing it right. Editors never really 100% believe press releases
anyway which is why they are used for new product announcements but
not for the news section. Some hype is expected and I personally
wouldn't consider this too big a stretch since the product really
wasn't marketed.  New product in this instance means new to the
industry or market.

To track them you can always just search on the product name on
Google, but this will miss many because the publications don't all
carry the copy online.

You can, and probably should subscribe to a number of these free trade
publications because that’s now part of your trade.

Otherwise you can hire a clipping agent or company to track response. 
Off hand I can’t recommend one because I never used them.  You might
want to make that a $10 or $20 question here in a few months if you
don’t find a better way to track results.  Some publishers will let
you know by sending their ad sales staff after you even if there is no
obligation to buy an ad.

In closing, press releases are check, send them out to everyone you
even think might be interested.  I would also have the release on a
web page along with both a small image of the product and a high-res
downloadable image.

Good luck,
Siliconsamurai

Initial answer was probably 3 stars, but follow-up clarifications were
excellent and brought the rating up to 5. This was definitely money
well spent, because doing it myself would have taken many hours, and I
would still have missed some of the finer points.

I found a company that provides a list with thousands of places where
people can send press releases. In that list I think you can find more
publications than we can give you here. The price varies between $100
and $550 depending on what package you want. The company only provides
the list, it doesn't send the press release. It is up to you to do
that.

If you ever feel you might need such a thing too, don't hesitate to
ask. I'd be happy to search for even more such companies.

ldcdc-ga

Don't forget about [http://www.thefabricator.com].  We have accept
press releases to relevant products as well.  We do have a page on our
site that is about as complete as you can find with metal forming and
fabricating links. [http://www.thefabricator.com/xp/Fabricator/Administrative/usefullinks.xml.
 I hope that this will help you.

Jasonb