What is the typical response rate for telemarketing campaigns? 
Specifically, I want to know the answer rate (e.g. the number of calls
a telemarketing campaign needs to make before someone answers the call
live) and the conversion rate (e.g. the % of the time a live call is
converted into a sale).

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Clarification of Question by dkalafatas-ga on 19 Jun 2005 07:30 PDT

The application for this question is the utility space.  If responders
have information specific to utility outbound telemarketing efforts
that would be useful.

The time of day for this campaign has not been determined.

You may want to be more specific on a particular market.  I'm sure
every product or service has a different conversion rate.

The conversion rate depends on the product or service being sold. The
answer rate depends on the time of day.

the conversion rate also depends on the leadlist being called. Is it a
cold list? How is it targetted? Is it an opt-in list? You'll get
extremely different conversion rates and the biggest factor is your
leadlist.