What are the Retailer and Wholesaler markups for home care products
(i.e. air fresheners, detergents, etc)

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Request for Question Clarification by bobbie7-ga on 25 Jun 2005 15:33 PDT

Hello again columbiamba2006,

I have been researching your question and have found some interesting
material. I posted this information in the comment section for you to
review.

If these figures serve your purpose and I will post them as your formal answer.  

Please note that markups for air fresheners were not available, so you
can lower the price of your question accordingly.


Thanks,
Bobbie7

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Clarification of Question by columbiamba2006-ga on 26 Jun 2005 07:33 PDT

Let me review this on Monday and I will get back to you. Thanks for
the help and will be in touch shortly!

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Request for Question Clarification by bobbie7-ga on 26 Jun 2005 08:03 PDT

Hi Columbiamba2006,

Thank you for the clarification. I will be looking forward your update on Monday.

Bobbie7

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Request for Question Clarification by bobbie7-ga on 28 Jun 2005 04:37 PDT

Columbiamba2006,

I noticed that you lowered the price of your question. Were my partial
findings of your interest?

Thanks,
Bobbie7

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Clarification of Question by columbiamba2006-ga on 28 Jun 2005 05:12 PDT

The partial findings were of partial interest, hence the price
lowering. You can post your answer officially and I will rate the
answer accordingly. Thanks

Dear Columbiamba2006,

Thank you for kindly accepting my partial findings as the formal
answer to your question.

I am reposting the information below to make the answer official.

Sincerely,
Bobbie7

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What Can the Price Gap Between Branded and Generic Tell Us About Markups?
For Presentation at the Conference on Income and Wealth, Scanner Data
and Price Indexes.
September 15-16, 2000
http://www.nber.org/~confer/2000/criwf00/bergen.pdf

Relevant information provided on the following pages of the above document:


Table 1. Page 30
Average National Brand Markups Based on Wholesale Prices
Fabric Softeners 1.77
Dish Detergents 1.41
Laundry Detergents 1.26


Table 3. Page 32
Average National Brand Markups Based on Retail Prices 
Product Category Average Markup
Fabric Softeners 1.56
Dish Detergents 1.32
Laundry Detergents 1.20


Page 47   Table A8.1.
Dish Detergent: Markup by Brand
Based on wholesale and retail price


Page 48 Table A8.2. 
Dish Detergent: Retailer?s Markup


Page 53 Table A11.1. 
Fabric Softener: Markup by Brand
Based on wholesale and retail price


Page 54 Table A11.2.
Fabric Softener: Retailer?s Markup


Page 57 Table A13.1. 
Laundry Detergents: Markup by Brand
Based on wholesale and Retail price


Page 58  Table A13.2. 
Laundry Detergents: Retailer?s Markup


Page 72  Chart 2  
National Brand Markup Based on Wholesale Prices and the Retailer Markups


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Here is a revised copy:

What Can the Price Gap between Branded and Private Label
Products Tell Us about Markups?

Revised: September 13, 2001
http://www.biu.ac.il/soc/ec/wp/2-02/2-02.pdf


----------------------------------------------------------------------


Download the following Excel Spreadsheet containing wholesale and
retail markups for different brands of detergents.

http://waltoncollege.uark.edu/lab/BStassen/5333%20Retail%20Strategy%20and%20Processes/Detergent.xls

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Clarification of Answer by bobbie7-ga on 01 Jul 2005 18:56 PDT

The source of the excel spreadsheet is the Sam M. Walton College of Business.
http://waltoncollege.uark.edu/lab/BStassen/5333%20Retail%20Strategy%20and%20Processes/

Info was very hard to find and that is appreciated. Air Freshener data
would have been helpful and some more detail on originas of excel
spreadsheet (which had some calculation errors on it) would have also
helped but overall, pretty useful. Thanks

Dear Columbiamba2006,

Please review the following information.

If my findings meet your needs, please let me know and I will
gladly post it as the official answer to your question.


Thanks,
Bobbie7

-------------------------------------------------------------------------------------


What Can the Price Gap Between Branded and Generic Tell Us About Markups?
For Presentation at the Conference on Income and Wealth, Scanner Data
and Price Indexes.
September 15-16, 2000
http://www.nber.org/~confer/2000/criwf00/bergen.pdf

Relevant information provided on the following pages of the above document:


Table 1. Page 30
Average National Brand Markups Based on Wholesale Prices
Fabric Softeners 1.77
Dish Detergents 1.41
Laundry Detergents 1.26


Table 3. Page 32
Average National Brand Markups Based on Retail Prices 
Product Category Average Markup
Fabric Softeners 1.56
Dish Detergents 1.32
Laundry Detergents 1.20


Page 47   Table A8.1.
Dish Detergent: Markup by Brand
Based on wholesale and retail price


Page 48 Table A8.2. 
Dish Detergent: Retailer?s Markup


Page 53 Table A11.1. 
Fabric Softener: Markup by Brand
Based on wholesale and retail price


Page 54 Table A11.2.
Fabric Softener: Retailer?s Markup


Page 57 Table A13.1. 
Laundry Detergents: Markup by Brand
Based on wholesale and Retail price


Page 58  Table A13.2. 
Laundry Detergents: Retailer?s Markup


Page 72  Chart 2  
National Brand Markup Based on Wholesale Prices and the Retailer Markups


----------------------------------------------------------------------


Here is a revised copy:

What Can the Price Gap between Branded and Private Label
Products Tell Us about Markups?

Revised: September 13, 2001
http://www.biu.ac.il/soc/ec/wp/2-02/2-02.pdf


----------------------------------------------------------------------


Download the following Excel Spreadsheet containing wholesale and
retail markups for different brands of detergents.

http://waltoncollege.uark.edu/lab/BStassen/5333%20Retail%20Strategy%20and%20Processes/Detergent.xls

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