I need find models or examples of electoral programms of candidates to
elected as mayor of middle size cities (300 thousand to 500 thousand)
and also innovative campaigning for local or citiy elections

Greetings!  I located an excellent resource on the web titled "Local
Victory" which is a website dedicated to help with local elected
officials.  Their introduction states "Local Victory has the tools and
information you need to succeed in local politics. Whether you are an
elected official, party leader, campaign manager, volunteer, or local
activist, Local Victory can help you grow, prosper, and win. This site
contains articles, tips, and advice on all aspects of local
campaigning and is updated regularly, so check back often for the
latest features and information."

In addition, they offer a free newsletter and a large archive of
campaign related articles.  The articles listed in the archives on
strategy include:

Choose Your Voters Well (targeting)
The Elected Official's Guide to Getting Re-Elected
Creating a Campaign Image
Crafting a Winning Message
Getting Ready to Run for Office
How to Beat an Incumbent
Creating Momentum by Inventing Something New
Use Volunteers to Conduct a Campaign Poll

Another site titled "Capitol Onlone" offered free and for-pay articles
to assist in campaigns.  I also found a link to a book "How to Run for
Local Office" which seemed to encompass a lot of information on local
mayoral political strategies.  It sells for $19.95.  The author is
Robert J. Thomas and his bio states:

"...When Robert decided to run for Mayor, he had no political
experience or background. He had no money or support, and he was
facing one of the strongest political machines in the City's history.
Most people thought of him as just a "city worker" and, therefore, had
no real chance of winning. Robert thought otherwise.

"He painstakingly and methodically put together a campaign strategy
and surprised everyone by winning the Mayor's seat in 1989 by a mere
200 votes. He continued to convert doubters to believers with his 1993
reelection campaign winning by the largest vote margin in the City's
history. In his third campaign for Mayor in 1997, he continued to
amaze people with his campaign strategy by winning by another
landslide and setting more records. He has successfully ran and won
three Mayoral campaigns and has never lost an election.

"In this book, Robert will explain step-by-step how to put together a
winning campaign strategy for any local office."

Another book, "Winning Elections at Grassroots" was offered for sale
at Local Victory.  Its summary stated:

"The complete guide to reaching voters, organizing your district, and
winning your election.  Winning Elections at the Grassroots is Local
Victory's complete guide to grassroots politics.  This step-by-step
guide shows you how to win elections at the street-level, and contains
complete, easy to use strategies that you can use today.  Everything
you need to win your election, one voter at a time.

"Whether you're running for office, managing a campaign, working for a
candidate or party organization, Winning Elections at the Grassroots
contains valuable tips and techniques essential to your success.  This
guide covers all aspects of grassroots campaigning - each chapter is a
complete guide to success:

     - Stay on Target - A Complete Guide to Targeting Voters
     - How to Organize a Precinct
     - The Candidate Tour Plan
     - The Guide to Successful Candidate Coffees
     - The Absentee Voter Drive Handbook
     - Targeted Voter Registration That Works
     - Building Local Coalitions
     - Everything You Need to Know 
            About Running a Campaign School
     - Every Campaign's Guide to Getting Out the Vote
     - The Voter Contact Direct Mail Guide
     - Grassroots Politics - Just the FAQ's
     - The Case of Candidate X

Either of the books may be of interest to your knowledge base.  Also,
by familiarizing yourself with the U. S. Mayors website, you may get
an advantage over a candidate.  There is also a free article from a UK
site titled "Positive Innovative Campaigning" and it gave many good
ideas which may be of use to you.

I will continue to search for a free and full printed strategy from A
to Z online but it seems not to be the type of info shared freely. 
The books above seem to include everything from soup to nuts, so I
would suggest looking for them at your local library (request if the
state library system has a copy if you don't see it on the shelves).


SEARCH TERMS and LINKS:

campaign strategy report city elections  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=campaign+strategy+report+city+elections

Winning Elections Through Local Organization
http://www.localvictory.com/Articles/local_organization.html

Winning Elections at the Grassroots
http://www.localvictory.com/Promotions/grassroots-politics.html

Local Victory main page
http://www.localvictory.com/

Local Victory Archives
http://www.localvictory.com/Archives.html#message
 
campaign strategy US mayoral elections  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=campaign+strategy+US+mayoral+elections

Captiol Online
http://www.capitolonline.net/

Capitol Online articles on general strategy (great info - scripts,
tips, ads, etc)
http://www.capitolonline.net/chapt6/contents.htm

campaign strategy US mayor [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=campaign+strategy+US+mayor

U.S. Mayor newspaper
http://www.usmayors.org/uscm/us_mayor_newspaper/documents/05_29_00/

Winning Local Elections & Campaign Strategies
http://www.winelect.com/author.html

order page - Winning Local Elections & Campaign Strategies
https://www.vrmetro.com/securetemp/winelect/winelectorder.html

innovative campaigning local elections  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=innovative+campaigning+local+elections

Positive Innovative Campaigning
http://www.picx.co.uk/campaign2.html

Why Cover Political Advertisements?
http://www.politicalmoneyline.com/rtndf/Why%20Cover%20Political%20Advertisements.htm

tips on winning local elections  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=tips+on+winning+local+elections

Win Local Elections - Conservative Monitor
http://www.conservativemonitor.com/news/2002001.shtml

tips campaigning local elections
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=tips+campaigning+local+elections

58 Tips: How to be a better LP candidate [Libertarian Party] 
http://www.lp.org/lpnews/0204/58tips.html

Progress archive - article "More than an election"
http://www.progressives.org.uk/magmanage/default.asp?action=magazine&articleid=292

campaigns and elections local  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=campaigns+and+elections+local

Campaigns and Elections Magazine
http://www.campaignline.com/subscribe/index.cfm

---

Clarification of Answer by journalist-ga on 12 Aug 2002 15:54 PDT

Still no free studies but I did find a very lengthy PDF document (35
pages) titled "Winning Campaign Strategies" which provided a plethora
of guidelines and information.


SEARCH TERMS and LINKS:

"winning an election strategy  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=winning+an+election+strategy

Designing a Winning Campaign Strategy (targeting conservation issues)
[also see right column for many other campaign-related topics/links]
http://www.tpl.org/tier3_cdl.cfm?content_item_id=9601&folder_id=2045

Political Process - Winning Strategies
http://www.firetimes.com/pol_winStrat.asp

Guide to Successful Initiative Campaigns
http://www.firetimes.com/subcontent.asp?FragID=3783

winning campaign strategies  [Google search]
://www.google.com/search?q=winning+campaign+strategies&hl=en&lr=&ie=UTF-8&start=10&sa=N

Activist Guide - Campaign Strategies
http://www.ifas.org/fw/9607/guide.html

Winning Campaign Strategies (35 page document - much info)
www.battlecreek.org/candidateschool/ downloads/pdf/winstrat.pdf 

Strategies - Bringing national campaign tactics 
to the local level
http://www.stratpol.com/

12 Ways To Start a Successful campaign
http://www.stratpol.com/how-to.html

"what local US voters want" [Google search - a few interesting
articles here - use variations on the search for your state to gauge
the voter issues]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=what+local+US+voters+want

---

Request for Answer Clarification by totomigi-ga on 19 Aug 2002 16:32 PDT

I,ve been reviewing your answer and it is mostly focus on campaining
tactics and strategies. What I specifically I m looking for is what we
call in Spain "electoral progrmans" or set of policies and promises of
candiadates runing for local elections in mid size cities.

---

Clarification of Answer by journalist-ga on 19 Aug 2002 20:10 PDT

Are you looking for electoral programs for only Spain or for any country?

---

Clarification of Answer by journalist-ga on 19 Aug 2002 20:25 PDT

Greetings!  While awaiting your answer, I searched and discovered a
few models of electoral programs.


electoral program   [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=electoral+program

A Serious Left Electoral Program
http://www.parecon.org/writings/oldalbert11.htm

CWP Electoral Program (1962)
http://www.maltadata.com/cwp-62.htm

The Electoral Program of Hizbullah, 1996
http://almashriq.hiof.no/lebanon/300/320/324/324.2/hizballah/hizballah-platform.html

I will continue to search for more as I await your clarification.

---

Request for Answer Clarification by totomigi-ga on 20 Aug 2002 15:02 PDT

I m looking for electoral programs outside Spain. In fact what i look
for is for examples sugestive and moving electoral programs for city
mayor campaigns

---

Clarification of Answer by journalist-ga on 20 Aug 2002 19:20 PDT

Greetings again.  I have emails out to the authors of the two books I
mentioned in my answer to see if their books contain electoral program
information.  Then, taking a different tact, I went to an online
translator and translated the word "mayor" and the phrase "electoral
program" into German, French and Italian.  After doing that, I then
entered the phrase in each language into the Google search engine.

Let me first note that the links found under the languages foreign to
me are listed where I used the "Translate this page" option on the
Google search so I have included two URLs for each phrase search: the
first is the page in the native language and the second is the page
translated into English.  That said, I discovered:


FRANCE
maire programme électoral  [Google search]
://www.google.com/search?hl=en&ie=ISO-8859-1&q=maire+programme+%E9lectoral


Le programme électoral - 21 PROPOSALS OF BEGLES Of @BORD (mayor)
http://www.pierrebru.com/programme/programme.asp

http://translate.google.com/translate?hl=en&sl=fr&u=http://www.pierrebru.com/programme/programme.asp&prev=/search%3Fq%3Dmaire%2Bprogramme%2B%25C3%25A9lectoral%26hl%3Den%26lr%3D%26ie%3DUTF-8


Nice peyrat texte - Interview of Jacques Peyrat, senator-mayor of Nice
(includes some info on his electoral program)
http://membres.lycos.fr/floreportages/Nice%20Peyrat.html 

http://216.239.39.120/translate_c?hl=en&sl=fr&u=http://membres.lycos.fr/floreportages/Nice%2520Peyrat.html&prev=/search%3Fq%3Dmaire%2Bprogramme%2B%25C3%25A9lectoral%26hl%3Den%26lr%3D%26ie%3DUTF-8


Daniel Gonthier (RPR), candidat aux cantonales et aux municipales  
http://www.jir.fr/politique/011701rpr.htm

http://translate.google.com/translate?hl=en&sl=fr&u=http://www.jir.fr/politique/011701rpr.htm&prev=/search%3Fq%3Dmaire%2Bprogramme%2B%25C3%25A9lectoral%26hl%3Den%26lr%3D%26ie%3DUTF-8


GERMANY
Bürgermeister Wahlprogramm  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=B%FCrgermeister+Wahlprogramm


CDU - Meerbusch - Wahlprogramm
http://www.cdu-meerbusch.de/wahlprogramm.htm

http://translate.google.com/translate?hl=en&sl=de&u=http://www.cdu-meerbusch.de/wahlprogramm.htm&prev=/search%3Fq%3DB%25C3%25BCrgermeister%2BWahlprogramm%26hl%3Den%26lr%3D%26ie%3DUTF-8


Wahlprogramm (there is an additional link on this page to the mayor's
website but, because I do not read german, I could not ascertain what
link had the electoral program)
http://www.wolfgang-eberle.de/wahlprogramm.htm

http://translate.google.com/translate?hl=en&sl=de&u=http://www.wolfgang-eberle.de/wahlprogramm.htm&prev=/search%3Fq%3DB%25C3%25BCrgermeister%2BWahlprogramm%26hl%3Den%26lr%3D%26ie%3DUTF-8


Candidates present electioneering program
http://www.spd-feucht.de/html/VorstellungWahlprogramm.htm

http://translate.google.com/translate?hl=en&sl=de&u=http://www.spd-feucht.de/html/VorstellungWahlprogramm.htm&prev=/search%3Fq%3DB%25C3%25BCrgermeister%2BWahlprogramm%26hl%3Den%26lr%3D%26ie%3DUTF-8


Roth program
http://www.rolf-roth.de/wahl.html

 http://translate.google.com/translate?hl=en&sl=de&u=http://www.rolf-roth.de/wahl.html&prev=/search%3Fq%3DB%25C3%25BCrgermeister%2BWahlprogramm%26hl%3Den%26lr%3D%26ie%3DUTF-8


Wahlprogramm
http://www.csu-vilshofen.de/Wahlprogramm/wahlprogramm.html

http://translate.google.com/translate?hl=en&sl=de&u=http://www.csu-vilshofen.de/Wahlprogramm/wahlprogramm.html&prev=/search%3Fq%3DB%25C3%25BCrgermeister%2BWahlprogramm%26hl%3Den%26lr%3D%26ie%3DUTF-8


ITALY
sindaco programma elettorale  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=sindaco+programma+elettorale

Programma elettorale della lista
http://www.protadino.it/vitam/gualdoavanti/ga199906prog.html

http://translate.google.com/translate?hl=en&sl=it&u=http://www.protadino.it/vitam/gualdoavanti/ga199906prog.html&prev=/search%3Fq%3Dsindaco%2Bprogramma%2Belettorale%26hl%3Den%26lr%3D%26ie%3DUTF-8


Candidata Sindaco (four candidates with links to their electorla
programs)
http://217.57.31.67/sito/webelezioni/Candidati%20Sindaco.htm

http://translate.google.com/translate?hl=en&sl=it&u=http://217.57.31.67/sito/webelezioni/Candidati%2520Sindaco.htm&prev=/search%3Fq%3Dsindaco%2Bprogramma%2Belettorale%26hl%3Den%26lr%3D%26ie%3DUTF-8


Giovanni Antonino
http://www.giovanniantonino.it/programma.html

http://translate.google.com/translate?hl=en&sl=it&u=http://www.giovanniantonino.it/programma.html&prev=/search%3Fq%3Dsindaco%2Bprogramma%2Belettorale%26hl%3Den%26lr%3D%26ie%3DUTF-8

There were many more listings in the German and the Italian search
that you may want to review.  I was not able to ascertain the
population of the cities of the above candidates but the information
should be available in Europe.  I must note that I am surprised there
are not more electoral programs for the United States but perhaps
candidates here guard that information very closely.

All in all, I have spent approximately seven hours so far researching
your question and I hope you are pleased with my results.  I will post
further information if and when I receive answers from the book
authors, and I would ask you refrain from rating my answer until I can
let you know the results of my inquiries to them.


OTHER RESEARCH TERMS AND LINKS:

online translation  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=online+translation

Babelfish online translator
http://babelfish.altavista.com/

[On Babelfish, I translated the word "mayor" and then the phrase
"electoral program" into French, German and Italian]


Other information that might be of assistance:

Main thesis of the electoral program: 
For all citizens: equal rights; right to education, work, decent and
harassment-free living; transparency of the state institutions and
state budget; mechanisms of fighting corruption; elections to
parliament based on constituencies.
For teachers and pedagogues: increasing the prestige of working as a
teacher; decreasing amount of weekly tasks; better technical and
computer provision; allowing creative work; professional training and
cooperation with other countries.
For children, students and youth: education programs for outreach,
secondary education, computer literacy, language and professional
ability; children and youth health and mental care upon negative
influence; possibility of studying abroad; better access to education
for families with numerous children.
For scientific researchers: special fundamental and applied research
programs; internship abroad; promoting academic and university
studies.
For doctors: establishing and promoting medical insurance; preserving
minimum free of charge medical services for those in need.
For workers, officers and specialists: supporting industry
development; program for unemployed; new work places; promoting
prestige of being employed; promotion opportunities.
For peasants: program of supporting and developing farms and rural
areas; fighting drought in the south of Moldova.
For retired and disabled people: timely payment of pensions,
establishing pension funds, free of charge medical treatment for old
and disabled people, a decent living.
For businessmen: privileges in establishing enterprises and new
workplaces; supporting small business; reducing and simplifying
taxation; fighting bureaucracy.
For mothers with two or more children: 30 hours working week. 


"electoral program"  [Google search]
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22electoral+program%22

IFES-Moldova » ... » ... » 2001 Parliamentary Elections » ...  
http://www.ifes.md/elections/electionresults/2001parliamentary/contestants/kulev/

---

Clarification of Answer by journalist-ga on 21 Aug 2002 09:03 PDT

I have received an answer concerning the contents of all three of the
books listed on the Local Victory web site.  Joe Garecht, founder of
Local Victory, said all three of the books are universal in what they
offer and contain information applicable to mayoral elections, however
none contain a complete electoral program.

Garecht did state that Local Victory offers consulting services, and
that one of his specialities was big city elections.  He stated he
would be happy to design a program to fit a particular race.  He said
that an electoral program depended on many criteria including
location, issues, timeframe, opposition, electorate mood and other
races on the ballot.

Garecht's bio on the Local Victory web site reads:

"Local Victory was founded in 2001 by Joe Garecht. Joe holds a
bachelor's degree in Political Science from Rutgers University in New
Jersey, and has spent most of his life working in local Republican
politics in the Philadelphia area. He has coordinated all aspects of
local campaigns, from message and strategy to literature drops and
canvassing.

Before starting Local Victory, Joe served as the budget director of
the National Republican Senatorial Committee, where he coordinated
state and national campaign finance issues.  Prior to working for the
NRSC, Joe served on the staff of the 2000 Republican National
Convention.  Joe Garecht is a graduate of the Republican National
Committee's Campaign Managers and Marshals program."

If you are interested in contacting him, his email is
jgarecht@localvictory.com and his phone as 703-532-2405.

I am still awaiting word from Robert Thomas, author of "How To Run For
Local Office" to my query if his book contains electoral program
information.

---

Clarification of Answer by journalist-ga on 21 Aug 2002 21:42 PDT

Although I find many organizations and part electoral programs of U.
S. concerns, it seems the actual U. S. mayor electoral programs are
not available on the web.  Armed with your new request information, I
searched the following on Google:

seattle mayor "electoral program"
san francisco mayor "electoral program"

I searched other large cities as well but, unfortunately, I found only
news stories with a slight mention of the phrase "electoral program",
party programs or persons named Francisco.  But no mayors.  I would
suggest you contact a U.S. political consultant for that information
since one may infer from my lack of findings in that area that U. S.
electoral programs are highly guarded political documents or, at
least, no one has been interested enough to put one online.  Good luck
in your quest and I hope the research I provided, and that it brings
to you many fresh ideas.

Even there is a lot of information related to local campaigning I miss
the main issue (building and electoral program) there are a lot of
"how to" sites with a simplistic approaches (surely related to smaller
cities). I miss articles debating electoral strategies for mayoral
elections or main city issues in cities like Frisco or seattle. What´s
the political agenda in this cities