I need a list (url's) of providers of restaurant loyalty programs as
well as a breakdown of the most popular types (i.e. buy 10 get one
free).  I'm interested in programs targeted to Quick Service
Restaurants (QSR), Fast Casual and Table Service restaurants (in that
order), with emphasis on QSRs.

---

Request for Question Clarification by easterangel-ga on 30 Jun 2005 09:43 PDT

Hi!

Since you asked for providers, is this a good example of what you need?

http://www.concordefs.com/products/restaurants.htm

Thanks!

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Clarification of Question by jroll9-ga on 30 Jun 2005 10:45 PDT

Well, that site mentiones loyalty programs but doesn't give any
details.  I'm interested in websites that actually spell out their
programs and firms that specialize in that.  The goal is to get an
understanding of what others in the industry are doing, so the URLs
should be to pages where the specifics, if any, are listed.  Thanks.

---

Request for Question Clarification by umiat-ga on 30 Jun 2005 12:02 PDT

Hello, jroll,
 I have done a bit of preliminary research into your question. While I
might be able to come up with a list of restaurant loyalty programs, I
don't know how many I can actually find for you. What would be an
acceptable number of links?
 Also, I have found absolutely nothing relating to programs ranked in
terms of popularity. Is this type information essential as an answer
to your question?
 Let me know what you think, and whether these are the types of
services you are seeking:

RewardsNetwork (formerly idine.com)
http://www.rewardsnetwork.com/company.jsp

"Founded in 1984 as Transmedia Network, today Rewards NetworkSM
(formerly iDine Rewards Network) is a leading provider of dining and
hotel rewards and credit card loyalty programs. By offering members
rich rewards for doing the things they enjoy most, we successfully
drive business to our thousands of participating merchants across the
U.S. and Canada."

=

Dinnerbroker
http://www.dinnerbroker.com/
 How it works
 http://www.dinnerbroker.com/howitworks/overview.html

=

Fishbowl
http://www.fishbowl.com/

 "Now there's a way your company can implement an effective, turn-key
communications and loyalty program using the speed, impact, and
efficiencies of the Internet. You can do it without any investment in
software or technology, and with no disruption of your day-to-day
operations. Learn who your customers are, communicate with them
regularly and positively impact your bottom line.

umiat

---

Clarification of Question by jroll9-ga on 30 Jun 2005 12:33 PDT

The key information is the actual loyalty program itself, with any
relevant link.  So this might not just be companies that provide
loyalty programs to restaurants, but could also be info published on
the programs restaurants are running themselves.  I think 5-10
different types of programs would be good, and it's not that important
to know how popular they are, but getting a quick description for each
with a relevant link is all I need.

---

Request for Question Clarification by umiat-ga on 30 Jun 2005 13:12 PDT

jroll9-
 Excuse my confusion. Were the three references I provided a good
example of what you are seeking in terms of an actual loyalty program?
Am I on the right track with that info, at least?
umiat

---

Request for Question Clarification by umiat-ga on 30 Jun 2005 13:45 PDT

Does this type of information work as well?

Red Lobster Overboard Club
http://www.redlobster.com/overboard/default.asp

"Join the Overboard Club and get:
*Alerts about special Red Lobster events. Be the first to know about
all the happenings at your favorite Red Lobster.
*Automatic entry in the Passion Prize drawing of the month. You could
win dinner for two. *Or fresh lobster delivered to your door. Or a
great trip to an exotic locale. If you love seafood, you?ll love the
Passion Prize.
*Special birthday gift. We'll help you celebrate with something
special, just for you.
*And more! There's plenty more in the works for you, but you've got to
be an Overboard Club Member to get in on it.

More about the program: "Red Lobster to Upgrade Loyalty Program," by
BETH NEGUS VIVEIROS. Direct marketing Business. Jul 1, 2004
http://www.directmag.com/mag/marketing_red_lobster_upgrade/
"When people sign up for the Overboard Club, they get a double opt-in
e-mail that reaffirms what the club is about and asks them to reply to
confirm their membership. Special-occasion coupons are offered, like a
free appetizer or dessert on a member's birthday, or $5 off a meal.
Red Lobster tracks the response rate of its online initiatives by
following the redemption rates of those coupons, as well as monitoring
the clickthroughs of banner ads and spending online for products like
live lobster deliveries.
The average monthly response rate for the $5-off dinner coupons is 7%
to 8%, while the free dessert coupons are usually in the 5.5% to 5.76%
range. Recipients only have a 15-day window of use from when the
coupon is sent to when it expires. Sixty-two percent of the
redemptions come in within 48 hours."

---

Clarification of Question by jroll9-ga on 30 Jun 2005 14:49 PDT

The links you provided weren't exactly what I was looking for because
they didn't specify the actual program, but what you've found with the
Red Lobster info is.  Ideally you could condense each program down and
then link to the full info so it's like:

Red Lobster: Win dinner for 2, Birthday free dessert, vacation give-away
<link_to_info>

Thanks!

Hello, jroll9-ga!

 I have compiled some links to various loyalty or reward programs
offered by fast-food and higher end restaurants. Many of the fast-food
franchises seem to be going the way of email loyalty programs, while
some are using electronic cards which accrue points and rewards for
each dollar spent. The higher end restaurants have more varied rewards
programs, as you might imagine.

 Here is a sampling:


CLULVER'S RESTAURANTS (ALL STOP)
=================================
Free Value Basket or Dinner with every ten purchased - Free Shake,
Malt or Sundae with every ten purchased - Free Custard Cake with every
five purchased
http://www.all-stop.com/loyalty.htm 


DOMINO'S PIZZA
===============
Millenium Gold Card - buy a large pizza and receive a second pizza of
equal or lesser value for free on take-out orders. Pizza-A-Month
Reward program has been discontinued.
http://www.dominos.com.my/loyalty.asp


SUBWAY
=======
Use like cash, earn and redeem points for Subway meal.
itemshttps://www.mysubwaycard.com/index.php

* Note that Subway has discontinued it's paper card loyalty program.
http://www.comparerewards.com/archives/000664.html


A&W ROOT BEER
==============
Email club - By joining the "Bear Tales" e-mail club, you are entitled
to receive, and you give us permission to send you, periodic
information on future A&W® promotions and coupons.
http://www.awrestaurants.com/emailclub/default2.htm


CARL'S JR.
==========
Carl's Club - Special members-only discount coupons, Advanced notice
of sweepstakes and promotions.
http://www.carlsjr.com/newsletter/signup


HARDEES
========
Hardee's Club -Special members-only discount coupons, Advanced notice
of sweepstakes and promotions
http://www.hardees.com/newsletter/signup


CHUCK E. CHEESE
===============
Tokens for Grades
http://www.chuckecheese.com/cec2002/restaurants/nutritional.html


SHONEY'S
=========
Bear Cub Club - Free birthday kid's meal, free dessert on your fifth
visit and other surprises throughout the year.
http://www.shoneys.com/cubclub/


TGI FRIDAYS
============
E-club - get the scoop on new promotions and receive special offer
http://echo.bluehornet.com/clients/tgifriday/survey.htm
Gold Points 
http://www.tgifridays.com/goldpoints/points.htm


GODFATHER'S PIZZA
==================
Join the Godfather's Pizza club and get great offers from the
Godfather! Godfather's pizza will periodically e-mail you special
offers, happenings, and of course let you know when the boss will be
in town.
http://www.godfathers.com/Home/E-mail_Club/


STARBUCKS
==========
Duetto Card Rewards - Earn Duetto dollars just for using the card. 
http://www.starbucks.com/card/duetto_rewards.asp

 
LEVY RESTAURANT
================
Earn 1 point per dollar spent - 250 points earns a $25 gift
certificate. Spending $2,000 in one year upgrades to a Levy Preferred
Gold status, earning 1.25 points per dollar spent. Preferred Reward
Certificates can also be redeemed for Chef's Dinner, Round-Trip
Airline Ticket, A catered party for 10 in certain locations, Chicago
Escape or Disney Family Getaway.
http://www.levyrestaurants.com/Levy/Other/Levy+Preferred+Information+-+Levy+Restaurants.htm


BARTOLETTA'S
==============
Earn 1 point for every dollar spent - 250 points earns a $25 gift
certificate good at any Bartoletta Restaurant Group Restaurant.
http://www.bartolottas.com/docs/guestloyal.html
 

FLYING J
==========
Flying J: Tour Rewards Meal Credits - Coupons good at any Flying J
Quick Service Restaurants.
http://www.flyingj.com/programs/tourewards.cfm


RED ROBIN
==========
eClub - Join the Red Robin eClub and receive a FREE gift just for
signing up, a FREE burger on your birthday and all the latest Red
Robin news! It's easy! Just fill out the form below and click "Join
the Fun."
http://apps.fishbowl.com/a/redrobin/join/join.asp


RUTH'S CHRIS STEAK HOUSE AND ASSOCIATED RESTAURANTS
====================================================
FOS Diners Rewards - Earn 1 point per dollar spent - $35,  $50, $100
restaurant Gift Credit, 1/2 day spa treatment, $200 Rstaurant Gift
Credt and $200 Nordstrom Gift Card, $300 Restaurant Gift Credit plus 4
tickets to the BSO with 4 hours of Limousine Service, Entertainment
Package, Weekend for 2 in New Orleans.
http://serioussteaks.com/steaks/restaurants/loyalty_program_REWARDS.htm


BENJY'S
=======
Smart card - additional money added to customer's smart card to spend
on Benjy's menu items. Percentage of dollar spent is donated to a UK
charity. Extra benefits like prize drawing entries, special meal
deals.
http://www.benjys-sandwiches.com/index.php?title=smart_main


ROCK BOTTOM BREWERY
====================
Mug Club - Specialized beer mug waiting for you behind the bar,
Invitations to Special parties, Birthday card each year, various
prizes corresponding with number of visits.
http://www.rockbottom.com/RockBottomWeb/RBR/index.aspx?PageName=/RockBottomWeb/RBR/MugClub.ascx&SectionName=Root.MugClub&SiteID=10000


PHILLIPS SEAFOOD RESTAURANTS
=============================
Friends of Phillips - $10 reward for joining, earn 1 point for every
dollar spent. 100 points earns $10 gift certificate. Birthday offers,
postcards, email. Become a Phillips VIP after 400 points - Priority
Seating
Invitations to Special Events, Free Passes to the National Aquarium in
Baltimore, Free Passes to Baltimore's Port Discovery, Free Passes to
Baltimore's Science Center, 10% Discount on Party Platters, 10%
Discount on Seafood Shipping, 10% Discount on Souvenirs
http://www.phillipsseafood.com/friends.htm 


WARREN'S LOBSTER HOUSE
======================
Frequent Diner Program - Earn Complimentary Gift Certificate for $10
after spending $100. Reservation privileges. Free lunch or dinner on
Birthday. Free Newsletter.
http://www.lobsterhouse.com/frequent.html


WEBER'S RESTAURANT
====================
Rich Rewards - Complimentary appetizers, complimentary desserts and
drinks, complimentary sunday brunches, 50% off bottle of wine,
complimentary lunch entree, $15 credit toward carry-out order, and
more.
http://www.webersinn.com/restaurant/fdp.asp


GASTRONOMY (and associated restaurants)
=========================================
Frequent Diner - Earn points for every dollar spent. 350 points earns
$25 certificate. Premier members get free valet parking, reservation
privileges and advance notice of promotions.
http://www.gastronomyinc.com/freq_din.html


JOE'S SEAFOOD, PRIME STEAK AND STONE CRAB
=========================================
Lettuce Entertain You Frequent Diner Program - Acquire various points
and earn $25 gift certificate, 12 bottles of Sonoma Wines, Spa
experience, Chicago experience, Getaway weekend, and more.
http://www.icon.com/joes/chicago_diner_and_cards.html 
http://www.leye.com/freq_diner/freq_diner_index.htm
http://www.leye.com/freq_diner/rewards_2004.htm



RESTAURANTS WITH BIRTHDAY FREEBIES
===================================

The following forum thread has a long list of restaurants that offer
birthday freebies:
http://forums.slickdeals.net/t43753.html



ADDITIONAL
===========

"Using Web for discounting clicks with digital diners - Flexible
pricing allows operators to attract customers during off-peak hours,"
By Alan J. Liddle . Nation's Restaurant News.
http://www.nrn.com/story.cfm?ID=7681703135&RNAStoryView=1


==


Let me know if you need anything further!

Sincerly, 

umiat 


Search Strategy

restaurant loyalty programs
restaurant rewards program
fast food reward programs
Frequent diner
fast food restaurant chains

also searched numerous restaurants by name

Nice job.  Not very many creative variations out there from the looks
of it.  Thanks for the info.