I am looking for the advertising spend on each of the following brands
(including spend on all products under that brand) from brand
inception to present:

?	Febreze® (Air freshener brand from Procter & Gamble)
?	Wisp® (Air Freshener brand from SC Johnson)
?	Oust® (Odor Neutralizer brand from SC Johnson)
?	Lysol Neutra Air® (Reckit Benckiser Odor Neutralizer brand ? this
should not include regular Lysol® ? just the Neutra Air® brand)
?	Swiffer® (cleaning product by Procter & Gamble)

?	Additionally I would like the total advertising spend on the Reckitt
Benckiser?s AirWick® Brand from 2002 to present.

In general, we are trying to find information on what it takes to
create a consumer products brand and more specifically, a home care
consumer products brand. Any brand valuation examples would he very
helpful.

2) What are some trends in consumer packaged goods ?Store Brands?
(brands that are not private label but exclusive to a particular store
or chain? Which product categories within consumer packaged goods are
more likely to have store brands?

3) How do trade promotions work in general for home care products (by
trade promotion, we mean the dollars given from the manufacturer to
the retailer to promote the manufacturer?s specific product)? Do air
care products have more or less trade promotions than other HH
products?

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Clarification of Question by columbiamba2006-ga on 05 Jul 2005 09:31 PDT

PLEASE DISREGARD PART 1)

For the first part of your question, I am certain what you seek is
very tightly held propriatary information unavailable anywhere on the
net. The rest of your question involves a course or two in marketing.

One of the Answerers might bite, but I suspect you would be better off
recasting the question into something simpler.