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Subject:
Mens Underwear Market in the US
Category: Business and Money > Advertising and Marketing Asked by: helpmeplease1234-ga List Price: $75.00 |
Posted:
05 Jul 2005 08:16 PDT
Expires: 10 Jul 2005 18:36 PDT Question ID: 540102 |
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There is no answer at this time. |
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Subject:
Re: Mens Underwear Market in the US
From: bobbie7-ga on 07 Jul 2005 11:37 PDT |
helpmeplease1234, I located a report that might be of your interest. Title : The US Men's Underwear Market 2003 Published : Dec 2003 Description : "This report covers the U.S. men's underwear market, including boxer shorts, briefs, boxer briefs, undershirts, and insulated underwear. In recent years, the growth of the U.S. apparel market in general has been slowed by several factors, most notably shifts in retail channel market share and consumer attitudes towards apparel purchasing. The men's underwear market has not escaped these forces, and certain aspects of the category pose complex problems for retailers and manufacturers. For many consumers--particularly men--underwear isn't a fashion statement. Hidden by other clothing, it can be difficult for brands to build a distinct identity. While brand loyalty in the sector is high, this loyalty seems to be built around issues of perceived comfort and value rather than fashion and status." See the Table of Contents and purchasing information here: http://www.just-style.com/store/print_product.asp?art=25401 Is this what you're looking for? Thanks, Bobbie7 |
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