Need the following Sales & Marketing Info about the cast products and
do-it-yourself molds segments of the American hobby & craft industry. 
Inclusive of all molds types & casting materials (for plaster,
concrete, soap, candles, candy, stepping stones, garden art, etc.).
   1. What is the total dollar value of this segment annually and the 
percentage of the overall hobby & craft market?
   2. How does this total break down between direct-to-consumer sales
by manufacturer/distributors & conventional wholesale/retail
distribution through national hobby & craft chains?
   3. What is the percentage of total sales and/or dollar value of
this segment for national chains such as Michael's and Hobby Lobby?
   4. Who are the top three manufactuers/distributors of these
products and through which channels do they sell (wholesale, consumer
direct, catalog, online)?
   5. Who are the top three retailers of these products?
   6. Are any statistics available for online sales as a percentage of total sales?