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Q: The AAMI Girl ( Answered 5 out of 5 stars,   1 Comment )
Subject: The AAMI Girl
Category: Miscellaneous
Asked by: suhima-ga
List Price: $20.00
Posted: 05 Jul 2005 20:38 PDT
Expires: 04 Aug 2005 20:38 PDT
Question ID: 540402
What is the name of the girl who appears at the end of every AAMI TV
advertisment (the smiling telephone operator)? The ad has been playing
on Sydney FTA TV heavily at least all of this year and I think she
also appears on some of their logos.
Subject: Re: The AAMI Girl
Answered By: jackburton-ga on 06 Jul 2005 07:05 PDT
Rated:5 out of 5 stars
Hi suhima, 
The girl in the AAMI television ads and on the logo is called "Georgia
Tiepperman", and she is registered with the VisionsMCP Modelling &
Casting Agency.
You can see a picture of her on the VisionsMCP website:
(see top left)
A Google Image search for [ AAMI +girl ] lead me to the AAMI logo on
the homepage of the VisionsMCP website. I trawled through all the
female models in the Photo Gallery section, but as I was not sure if
Georgia was the right person I emailed VisionMCP to verify. They
confirmed that it was Georgia, and said her hair was cut and dyed for
the advertisement.
Here are the agency's contact details:
PO Box 7388
c/o 479 St Kilda Rd
Melbourne VIC 3004
tel: 1300 78 6300
fax: 1300 78 6344
mobile: 0418 590 618
I hope this helps!
suhima-ga rated this answer:5 out of 5 stars
Thank you. Excellent quick response.

Subject: Re: The AAMI Girl
From: googlenut-ga on 05 Jul 2005 21:51 PDT
Hello suhima-ga,

The new "Amy" is discussed in this AAMI press release, but they don't
mention her name.

20 June 2004
AAMI launches renewed advertising imagery
?We began our search approximately 12 months ago and considered
approximately 200 local and overseas candidates. We needed to find
someone who conveyed a friendly, approachable and credible presence ?
those being the same attributes we want customers to associate with
the AAMI brand.

?Also, it was important that the successful candidate was not
well-known, as she had to be unique to AAMI, without strong
association to any other brands. Also, she had to be someone who would
appeal to people of all ages, taking into account AAMI?s broad target

?The new Amy is Victorian and in her mid-20s, and was found to have
all the right qualities to help lead the AAMI brand forward.

?She will make her first public appearance in our advertising when we
launch AAMI Flexi-Premiums? nationally in June."

You may consider contacting the public relations person listed at the
bottom of the page, or perhaps one of the other researchers can come
up with her name.


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