Hello ls4,
Below you will find statistics, excerpts and links to information for
demographics for online gaming.
Middle-aged women were the largest demographic group for online game sites.
?Women between the ages of 35 and 49 are more likely to visit online
gaming Websites than even teenage boys, who barely beat out older
women between the ages of 55 and 65, according to a Nelson//Net
Surveys report.?
?Fifteen percent of online gamers were women between the ages of 35 to
49, while the older female group was 6 percent of the audience.
Teenage boys (12 to 17) were 9 percent.?
According to Kaizad Gotla, Internet analyst, Nielsen//NetRatings, the
online games category is not dominated by males or by teens. He said
"Rather, the popularity of online games appeals to a broad demographic
online, especially among middle-aged women."
Gender Demographic of Online Game Sites Visitors, May 2004
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Gender of unique audience in %
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Ages Male Female
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2 ? 11 3.7 3.5%
12 ? 17 9.0 5.7
18 ? 24 4.6 3.5
25 ? 34 8.8 7.8
35 ? 49 14.4 15.2
55 ? 64 4.1 6.0
65+ 2.4 2.7
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?Overall, the gender make-up of the online game audience is nearly
equal. Of the 46 million online game users in May, 51 percent were
male while 49 percent were female. Kids made up seven percent of the
audience, while teens made up 15 percent of online gamers.?
Age Demographic of Online Game Sites Visitors, May 2004 (U.S., Home and Work)
Unique Audience
Gender
Male 50.8
Female 49.2
Age
2 ? 11 7.2
12 ? 17 14.7
18 ? 24 8.1
25 - 34 16.6
35 ? 49 29.6
55 ? 64 10.1
65+ 5.1
Señor Journal
http://www.seniorjournal.com/NEWS/Entertainment/4-06-25games.htm
I-media Connection
http://www.imediaconnection.com/content/3667.asp
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?The NPD Group found that the genders are nearly evenly balanced, with
males accounting for a slightly larger portion (53 percent). May 2004
measurements from Nielsen//NetRatings supported the parity, finding
that males accounted for 51 percent of the 46 million online gamers.?
?Other research illustrates the popularity of online games among adult
women: AOL found that women over 40 were among the most avid gamers
and Nielsen//NetRatings reported that 35 to 49-year-old women spent
the most time online at gaming sites in May 2004.?
Clikz
http://www.clickz.com/stats/sectors/software/article.php/3403931
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An area of the games market which has benefited from exploiting the
female style is the online casual games market.
?Titles like Bejeweled, Patience and Find-a-Word, found at sites like
Chickstop.com, Yahoo Games and others, are quick-fire and
low-commitment. Players can log on and log off at their discretion,
when they have the chance or need a break. Recent market research
indicates that women between 35-49 (Neilsen-Netratings, 2004) spend
more time on online games than any other demographic.?
?On the opposite end of the spectrum, women are the number one players
of mobile games (Yankee Group, 2004) and online simple-format games
like Bejewelled and Mah Jong (BBC, 2004).?
Online Games Attract a Broad Demographic
?A grossly overlooked source of female gaming revenue is the online
games market, worth an estimated £270m in 2003 (BBC, 2004), a figure
atractive to advertisers and viral marketers. Women make up 62% of
players on some of these puzzle, card and trivia-based portals, many
between the ages of 35-49, and are often willing to pay for them on a
per-game or subscription basis.?
Source:
WHITE PAPER SEPTEMBER 2004
CHICKS and JOYSTICKS an exploration of women and gaming
Entertainment and Leisure Software Publishers Association
http://www.elspa.com/about/pr/elspawhitepaper3.pdf
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According to IGDA founder Ernest Adams "We are soon going to be seeing
massively-multi-player online games that are dominated by female
players," Adams said. "Existing online role-playing games are
succeeding with women in spite of their subject matter, not because of
it. When we get more games whose gameplay genuinely appeals to female
players, we can expect to see huge growth there."
Game Daily Biz: June 28, 2005
http://biz.gamedaily.com/features.asp?article_id=9949§ion=feature&email=
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?Recent research from the Conference Board, NFO and Forrester reveals
that 67% of males under 35 are online gamers with 62% of females in
the same age category also following suit.?
?According to Dan Ferguson, Principal of Block Dot, (www.kewlbox.com)
an interactive marketing design firm with clients including AT&T,
Nokia, M&M's and Kimberly-Clarke, 45% of online gamers are female, 55%
male. Older women, notes Ferguson, prefer puzzle games. Block Dot data
also shows that the heaviest periods for game playing are 11.00 AM to
2.00 PM (central time), Thursday and Friday, indicating that for
office workers, a computer game has now joined sandwich and chips as
the lunch staple. The other peak occurs between at 7.00-9.00 PM after
dinner dishes are washed and kids bedded down.?
http://www.nucifora.com/art_218.html
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?Research from America Online (AOL) has found that females over 40
years old spend the most time per week playing online games at 9.1
hours, which accounts for 41 percent of their connection time.
Comparatively, teens spend 7.4 hours per week playing games, while
females under 40 log 6.2 hours.?
A U.S. survey, conducted during December 2003 and January 2004 by
Digital Marketing Services (DMS) revealed that ?a significant portion
of 40-something women used gaming almost daily as a way to relieve
stress, increase skill levels and inspire social interaction. While
only 22 percent of teens admitted to playing games every day, 41
percent of 40-something women were daily gamers.?
?Gaming seems to be addictive among adults, as they were more likely
to stay up all night playing games online than their teenage
counterparts. Additionally, more 40-something women logged on to play
before work, late night (midnight to 2am), and the middle of the night
(2am to 5am) than any other market segments that were measured.?
Women?s game preferences: 27 percent of women prefer casino type games.
?Word and puzzle games were most popular with the women over 40, with
49 percent preferring them over casino (27 percent), arcade (16
percent), trivia (7 percent), and sports (1 percent) games. The
40-something women were also more likely to take their online gaming
friendships offline at 21 percent. Only 7 percent of teens were likely
to pursue gaming friendships outside of the computer, and 9 percent of
males have sparked romantic interest via gaming.?
Clickz
http://www.clickz.com/stats/sectors/demographics/article.php/3312301
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?Male and female online gamers prefer different types of games, with
female gamers preferring quiz, trivia and contests games, while male
gamers select action games as their favorite type of online game.?
http://www.games-advertising.com/assets/Fast%20Facts%20%20About%20the%20Consumer.htm
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Who Plays Games Online?
56% of online game players are male.
44% of online game players are female.
Download the Entertainment Software Association Essential Facts 2005
16 pages
http://www.theesa.com/files/2005EssentialFacts.pdf
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Pogo.com
Pogo?s audience skews older and more female than most core gaming offerings.
Pogo.com's audience is 65% female and the average age is 32.
RealArcade
RealArcade users are 65% female, and 35% male. Over 90% of their
customers are over the age of 30.
PlayFirst games
?PlayFirst games appeal to a broad, mainstream audience, though there
are specific elements of each game that appeal to unique demographics.
Diner Dash
?Diner Dash, as an action puzzle game, and Spellagories, as a word
game, appeal to women in their 30s and 40s. However, the fantasy
element of Spellagories proves popular with younger male word game
players as well.?
Oasis
?Oasis, which we think of as 'Minesweeper meets Civilization', is
targeted more at male 30+ 'ex-gamers'.?
Women make up the majority of consumers playing at online game destinations today.
?Specifically, 2 of 3 players on MSN Zone and RealArcade are women.?
? 55% of Pogo players are women.?
? 70% of AOL game players are women .?
?Published data has supported the core demographic to be 60% females,
ages 24-54. It's also known that females tend to like puzzle games,
which comprise a lot of the "casual" game market.?
Source:
Understanding the Casual Gamer
The Demographics Issue
Volume 1, Issue 2
Spring 2005
http://www.igda.org/online/quarterly/1_2/casual.php
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?Services like Yahoo Games, MSN Zone and Pogo attract tens of millions
of users and at any given time will have 150,000 to 200,000
simultaneous players each. On top of that, for many services over 50%
of their users are adult females, a demographic that has historically
shunned video games.?
http://www.dfcint.com/game_article/june04article.html
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?A study by market-research firm Telephia reveals "Bejeweled" was
three times more like to be downloaded by women than men, the casual
games market might be an untapped opportunity.?
http://www.investors.com/breakingnews.asp?journalid=28339178
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?Thirty-nine percent of the people playing games in the United States
are women, according to the Entertainment Software Association, making
them significant contributors to the $10 billion industry. Most tend
to gravitate towards online card and puzzle games or relatively
passive games, such as Electronic Arts' (ERTS: Research, Estimates)
"The Sims" or PopCap Games' "Bookworm".
Money CNN
http://money.cnn.com/2004/08/14/commentary/game_over/column_gaming/
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EA has had a few successes in building content that attracts women.
?The pay portion of its online gaming site www.pogo.com, called Club
Pogo, is made up of 75 percent women, with gamers with an average age
of 45 logging on to play the mix of card, casino, puzzle and word
games.?
http://www.cs.northwestern.edu/~hunicke/pubs/players.htm
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?The casino genre (separate from "online gambling") is a mainstay of
online games. Their ease of play and widely known rules make them a
great entry-level game. Popular games in the genre include Slots,
BlackJack, and Video Poker.?
?The puzzle genre dominates web-based games; in no other medium are
they so popular. These games may contain some action components, such
as the real-time falling of blocks in Tetris, yet the primary
characteristic is logic over dexterity.
The distinction between ?puzzle? and ?action puzzle? can be somewhat
arbitrary, but most people consider a true puzzle game to have no
element of time pressure, whereas action puzzle games force the user
to think on the run.?
PopCap?s Bejewelled is an action puzzle game.
? The action puzzle games seem to appeal to a wider audience, though
the "pure" puzzle games can keep players on for a longer period of
time. Puzzle games are popular because they are small, quick to
load/download, easy to learn, and have a steadily increasing
difficulty that holds interest during repeated play. Great action
puzzle games are almost trivial to learn, but as people play over and
over they start to figure out that certain strategies result in much
higher scores. A great example of this is GameHouse?s flagship
Collapse 2, where destroying larger groups of blocks at once leads to
exponentially higher scores. Pogo?s Poppit is another action puzzle
game that launched in 2003, and one of the first major games in this
market was PopCap?s Bejewelled.?
Source:
2004 Web and Downloadable Games White Paper Presented at the Game
Developers Conference 2004
by the IGDA Online Games SIG
93 pages
http://www.igda.org/online/IGDA_WebDL_Whitepaper_2004.pdf
More Online Games White Papers are available here:
http://www.igda.org/online/papers.php
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Women over 40 Biggest Online Gamers
http://www.msnbc.msn.com/id/4235270
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Hardcore online gaming remains predominantly a male activity, but
growth within the casual gaming market is being driven by women.
http://www.researchandmarkets.com/reportinfo.asp?report_id=222358
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Search terms used:
age gender online casino puzzle arcade gamers female OR women
percent online gaming gamers demographics
I hope the information provided is helpful!
Best regards,
Bobbie7 |
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