I am looking for current statistics on the television viewing patterns
of girls ages 8 to 10 in the United States. I would really like
statistics from within the past three years, but as far back as 2000
would be acceptable.
By "viewing patterns," I mean that I would like to know as much of the
following as possible. The answers to these questions are interrelated
and would, I hope, be available from the same source:
- How much time do 8- to 10-year-old girls spend watching television
in a given period of time (per day or per week, etc.)?
- How does their television consumption fit within / compare to their
other media use?
- What are the most popular television channels and programs among
girls of this age group?
- Where do girls watch television--for example, how many of these
girls have their own televisions in their rooms?
- How does their television viewing vary among other socioeconomic
factors (i.e., race or geographic location)?
Any related information along these lines that you chance upon would
be appreciated!
Please be sure to cite your sources for me, so that I can access them myself.
It is ok to give me info on a slightly broader age range, if 8- to
10-year-olds is too narrow. For example, I would be fine with info on
girls using the Nielsen age ranges of "6 to 11" or "9 to 14" (or
both!).
Note that girls of this age range are sometimes called "tweens"; using
this in your keyword search may help you find this information more
quickly.
The best example of the type of information I am looking for comes
from Girls Inc. ( http://www.girlsinc.com/ic/page.php?id=3.1.12 ).
Unfortunately, their statistics are dated from 1998 to 1999, which is
not recent enough for me. More importantly, their statistics seems to
focus on girls who are a bit older than the age range of interest to
me. Still, it's a useful example. Some pertinent quotes:
"In 1999, nearly all girls surveyed (99 percent) had at least one
television (TV), 97 percent had at least one radio, 71 percent had at
least one computer and 64 percent had at least one video game player
in their home. Many girls had access to media in their rooms: 50
percent had a TV, 70 percent had a radio, 15 percent had a computer
and 23 percent had a video game player.
"According to a 1999 survey of children between the ages of 10 and 17,
approximately three out of four girls watched TV (75 percent) and/or
listened to compact disks (CDs) or tapes (73 percent) every day.
"A 1999 poll of 8- to 18- year-olds found that TV and other
non-interactive screen media (e.g. movies) make up the largest part of
the average girl?s and the average boy?s media usage (53 percent vs.
55 percent). [...]
"Girls and boys are nearly equally likely to say that the TV is on
'most of the time' (43 percent vs. 41 percent) and that there are
rules about TV consumption (51 percent vs. 50 percent). Over half of
girls report that the TV is on during meals (57 percent).
"A 1999 poll of 8- to 18- year-olds found that TV and other
non-interactive screen media (e.g. movies) make up the largest part of
the average girl?s and the average boy?s media usage (53 percent vs.
55 percent). Audio media make up 28 percent of the average girl?s and
20 percent of the average boy?s media usage. Girls and boys use
computers (6 percent vs. 7 percent) and print media (10 percent vs. 9
percent) at similar levels. Video games make up a much smaller part of
the average girl?s media budget (3 percent) than the average boy?s (8
percent)."
Thank you for your help. I hope someone finds this to be an engaging
research topic! I will be happy to offer clarifications for any
questions you may have.
Best regards,
Aestival-GA |
