A marketing plan consists of a marketing strategy and one or more
marketing programs. Specific marketing programs are designed to serve
the customer groups identified by the marketing strategy.
"A sound marketing plan is key to the success of your business. It
should include your market research, your location, the customer group
you have targeted, your competition, positioning, the product or
service you are selling, pricing, advertising, and promotion."
"Marketing Plan" Small Business Administration
http://www.sba.gov/starting_business/marketing/plan.html
"A marketing strategy identifies customer groups which a particular
business can better serve than its target competitors, and tailors
product offerings, prices, distribution, promotional efforts, and
services toward those market segments. "
"Every marketing program contains four key components:
Products and Services
Promotion
Distribution
Pricing
These are combined into an overall marketing program."
"Marketing Basics" Small Business Administration
http://www.sba.gov/starting_business/marketing/basics.html
Sincerely,
Wonko
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